AUGMENTED REALITY MARKETING AUGMENTED REALITY BARCELONA MEETUP04 2014

AUGMENTED REALITY & MARKETING AUGMENTED REALITY BARCELONA - MEETUP-04 2014 -january-23 MOBILE WORLD CENTRE 04 RAUL GASA ISIDRO NAVARRO Brand & Social AR & VR -

By ISIDRO NAVARRO & RAUL GASA INTRODUCTION #ARBCN_mkt Augmented Reality & MARKETING • Introduction – ‘Augmented Reality Barcelona’ new branding – Top trends for 2014 • Development • Applications • Related Themes AUGMENTEDREALITYBARCELONA. COM @AR_BCN 2

Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA INTRODUCTION #ARBCN_mkt Augmented Reality Barcelona New brand AUGMENTEDREALITYBARCELONA. COM @AR_BCN 3

Augmented Reality & MARKETING INTRODUCTION By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt Augmented Reality Barcelona Why a brand? • A brand is stronger than just a Meetup group • Get together companies and professionals of AR development • Networking and projects • Be a reference in Barcelona for AR technology. • Think global – act local: From Barcelona to the world AUGMENTEDREALITYBARCELONA. COM @AR_BCN 4

Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA INTRODUCTION #ARBCN_mkt Augmented Reality Barcelona Online Identity AUGMENTEDREALITYBARCELONA. COM @AR_BCN 5

Augmented Reality & MARKETING INTRODUCTION By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt Augmented Reality Barcelona Web site: Act as community and a magazine • Main challenge: Be a reference in AR in Barcelona (…to the world, remember…) • How? With your help • Why? It’s helpfull for all of us (not only developers but also agencies) • What? Your news, your expertise, your point of view. It is the best content AUGMENTEDREALITYBARCELONA. COM @AR_BCN 6

Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA INTRODUCTION #ARBCN_mkt Augmented Reality Barcelona Social Networks Are what we are as a community Are what we do (Events, Networking) Is what we share Is who we are as individual professionals (Networking) AUGMENTEDREALITYBARCELONA. COM @AR_BCN 7

Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA INTRODUCTION #ARBCN_mkt Augmented Reality Barcelona Today on Twitter #ARBCN_mkt AUGMENTEDREALITYBARCELONA. COM @AR_BCN 8

Augmented Reality & MARKETING INTRODUCTION By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt Top 10 Internet and tech trends for 2014 Io. T – Internet of Things Wearable devices Augmented Reality Big Data and machine learning algorithms m. Health technology 3 D printing Intraday delivery Mobile payment and virtual currencies Electric cars E-learning Link to Post by Michael Altendorf AUGMENTEDREALITYBARCELONA. COM @AR_BCN 9

Augmented Reality & MARKETING CRAFTAR - CATCHOOM Craft. AR can be used in two ways: Full-fledged Augmented Reality - Use all features to show content overlaid on top of the real world. Examples are 3 D objects, animations and interactive buttons. Image Recognition only - Skip the pop-up effect and lead directly to content in fullscreen. Examples are coupons, websites or additional information. WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 10 #ARBCN_mkt DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA DEVELOPMENT #ARBCN_mkt CRAFTAR - CATCHOOM CRAFTAR CONTENT CREATOR AUGMENTEDREALITYBARCELONA. COM @AR_BCN 11

Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt AURASMA was originally created in 1996 as a British software company called Autonomy. The image recognition solutions were adopted by governments, businesses and organizations all around the world and in 2011, the Company was acquired by HP. Now is a service of HP Autonomy. WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 12

Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt AURASMA STUDIO – CONTENT CREATOR FOR AURASMA WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 13

Augmented Reality & MARKETING JUNAIO - METAIO Founded in 2003 in Munich, Germany by current CEO, Thomas Alt and current CTO, Peter Meier. Metaio, as a company, was created from an initial project with Volkswagen. JUNAIO app was created in 2010 WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 14 #ARBCN_mkt DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt METAIO CREATOR – AR CONTENT CREATOR FOR JUNAIO WEB AUGMENTEDREALITYBARCELONA. COM @AR_BCN 15

Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt LAYAR Founded in 2009 provides tools and services for augmented reality and interactive print. WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 16

Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt LAYAR CREATOR – CONTENT CREATOR FOR AR CAMPAIGNS WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 17

Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt BLIPPAR BLIPPBUILDER – AR CONTENT CREATOR WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 18

Augmented Reality & MARKETING Mc. Donald's Mc. Mission JUNAIO With the “Mc. Mission” application Mc. Donald’s gives customers the chances to get an inside view into the company’s commitment to sustainability. The application is playful and includes a lot of information: From learning about renewable energy to proper waste disposal. “Mc. Mission” gives Mc. Donald’s customers an engaging overview about the corporate responsibility report. WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 19 #ARBCN_mkt APPLICATIONS By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING APPLICATIONS By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt INITION AR for Property Marketing and Real State WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 20

Augmented Reality & MARKETING APPLICATIONS By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt EXPLORE ENGAGE Interaction projects for Marketing and Industry WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 21

Augmented Reality & MARKETING RETAIL - SLYCE & HOVR. IT Slyce & Hovr. it are currently developing a mobile app based on this concept that can be used to take pictures of a product in-store, enabling a user to purchase the item from the retailer immediately with smartphone. WEB AUGMENTEDREALITYBARCELONA. COM @AR_BCN 22 #ARBCN_mkt APPLICATIONS By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING APPLICATIONS By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt MOOSEJAW – MARXENT LABS MOOSEJAW X-RAY AR APP allows to see underwear products using x-ray illusion. WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 23

Augmented Reality & MARKETING APPLICATIONS By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt IBM - SHOPPING IBM allows to know more about products and select with custom filters. WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 24

Augmented Reality & MARKETING APPLICATIONS By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt CATALOGUE IKEA launched the Catalogue IKEA App including AR to see contents of 3 D models, videos and photo galleries. WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 25

Augmented Reality & MARKETING ‘SECOND SCREEN’ - GALILEO JUNAIO CHANNEL ‘GALILEO’ incorporates the ‘Second screen’ concept. It describes the parallel use of a smart device and a TV in order to interact with additional digital content available for the TV Shows, Movies or commercials the audience is currently watching. WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 26 #ARBCN_mkt RELATED THEMES By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING ai. MIRROR enables shoppers to quickly create outfits by mixing and matching a wide range of garments from the retailer's in-store and online inventory and allowing them to receive feedback about their choices through social media and messaging. WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 27 #ARBCN_mkt RELATED THEMES By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING RELATED THEMES By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt GIMBAL - GEOFENCING QUALCOMM - Gimbal Proximity Beacons WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 28

Augmented Reality & MARKETING Estimote beacons Estimote beacon has a built-in Bluetooth® 4. 0 chip, also called a BLE (Bluetooth® low energy). The beacon can run for up to 2 years on a single included battery. The hardware is cover with the soft silicone case housing which also has sticky back side, allowing it to be easily attached to any flat surface like wood, concrete, or glass. When installed, the Beacons begin transmit 2. 4 GHz Bluetooth®signals. The signals communicate with smartphones that are as close as four inches away, or as far as 200 feet away WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 29 #ARBCN_mkt RELATED THEMES By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING Mobile to Mortar - in. MARKET Mobile to Mortar™ i. Beacon Platform from in. Market is enabled by a virtually invisible beacon the size of a quarter that uses bluetooth to enable location based experiences. WEB VIDEO AUGMENTEDREALITYBARCELONA. COM @AR_BCN 30 #ARBCN_mkt RELATED THEMES By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt ISIDRO NAVARRO Linked. In Youtube Slideshare Google+ Twitter Facebook Scholar Meetup AUGMENTEDREALITYBARCELONA. COM @AR_BCN 31