Audience Profile Business owners and management level employees

� Audience Profile � Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment in their company. Often work long hours. Age – late 30’s and older. Well educated. Successful. Possibly with families to support, who also take precedence over sleep. � Delivery � Small groups in a board room with a laptop and just interested management. � Message � Our phones are damaging our sleep, but they can be used to promote productivity and aid in healthy sleep. � Purpose � Promote the Sleep Genius App as part of a sleep strategy to promote productivity

The Cure for and Cause of Sleep Disorders Sleep Genius Inc. Alanna Lewis

� Increased demands of the workforce � Mobile devices allow for a state of constant connectivity

� More than 67% of North Americans own a Smartphone � Average of four mobile devices person in the US � The cost? Your health.

Our devices are damaging our sleep

� Sleep deprivation is damaging to your physical and mental health � Sleep is important for productivity � Fatigue-related productivity costs are estimated at $1967/employee annually

What is sleep loss costing you?

N 1 Sleep “Drowsy Sleep” REM Sleep “Dream Sleep” N 4 Sleep “Deep Sleep” N 2 Sleep “Light Sleep” N 3 Sleep “Slow Wave Sleep”

Brainwave Frequencies Hz (cycles per second) Slow Frequency Delta Waves 0. 5 -3 Hz Fast Frequency Theta Waves 4 -8 Hz N 3 and N 4 Sleep Alpha Waves 9 -12 Hz Beta Waves 13 -30 Hz N 1 Sleep N 2 Sleep REM Sleep Awake

Sensory cues such as light sound smell and balance influence sleep. Sensory cues from our mobile devices are having a negative impact on sleep

Problem: Sound � N 1 and N 2 sleep are light sleep stages � You are likely to be roused by unusual sounds Solution: White Noise Machine

Problem: Screens � Artificial light cues interrupt our circadian rhythms � Shorter light wavelengths emitted from mobile devices suppresses melatonin production

� This is my personal sleep deficit over the past few months � Sleep deficits cause: �Increased reaction time �Impaired judgment �Impaired decision making skills �Impaired problem solving abilities

Updated Sleep Deficit

How Our Phones Can Help

� Choose your awake time � Alarm sounds at bed time � Keeps you from staying awake too late � Helps develop a sleep schedule

� a. k. a. Auditory Facilitated Relaxation � Use regular sounds to mask irregular environment noises � For those who think rain is the perfect lullaby � Combine calming sounds

� Actigraphy measures motor activity � Determines when you are in light sleep stages � Prevents sleep inertia � Regular “fixed time” alarm clocks result in an 89% chance of sleep inertia.

� Adapts your screen to the time of day � Filters out blue light emissions � Helps to maintain your natural melatonin production � Helps maintain your natural circadian rhythm

� Use structured sound waves to synchronize regions of the brain � Mimic natural sleep cycle frequencies

� Sleep is a fundamental biological issue � Important to health and wellness � Vital for productivity Who can afford to spend so much time sleeping anyways? The truth is you can’t afford not to.

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