Auction Models ebusiness BtoB Auction Models Concept Create

Auction Models e-business 홍일유 교수

< B-to-B Auction Models ● Concept - - Create value by spatial matching of buyers & sellers work best in industries or settings where one-of-a-kind, non-standard, or perishable products or services need to be bought or sold among businesses that have very different perceptions of value for the product. e. g. , capital equipment, used products, unsaleable returned products, and hard-to-find products --- i. Mark. com, Adauction. com ● two - categories of auction sites Third-party Auction Sites ㆍ take a business’s surplus goods on consignment and sell them to the highest bidder - Proprietary Auction Sites ㆍ Auctions are added on to a business’s electronic commerce site. 3