Attracting Young Professionals Attracting young professionals is the
- Slides: 14
Attracting Young Professionals
Attracting young professionals is the weak part of our game.
Most Rotary clubs are a comfortable fit for over 50 s. Not so for under 40 s.
Key Findings Clubs must change their culture Social media, marketing and advertising efforts are important, but clubs must be open and willing to make changes necessary to attract younger members Focus on engagement, not just recruitment Engaging prospective members and current members in a club is an ongoing process Clubs should build the relationship before asking prospective members to join Open service projects Invite non-Rotarians (including Rotaractors, Interactors, and Rotary alumni), family, and friends to participate in club events to maximize impact and expand community awareness
Key Findings 1. Younger professionals are similar to older prospects in attitudes but not in needs.
Key Findings 2. The image of Rotary is outdated and uninviting.
Key Findings 3. Rotary’s identity is unclear.
Key Findings 4. Rotary’s value proposition is unclear.
Key Findings 5. Overall interest in joining Rotary was low, even after learning about Rotary.
Key Findings The most immediate opportunities for change are at the local club level: • Challenging tasks • Flexible scheduling • Family-friendly planning and events • Unstructured and modern ways to organise
Key Findings Changing the message won’t change this situation. Change has to happen in the clubs, FIRST. Change has to be real and visible, in order for the next generations of Rotarians to be willing to believe our message.
- Ispe young professionals
- Chapter 9 attracting and retaining the best employees
- Attracting employees definition
- The process of attracting individuals on a timely basis
- Attracting fixed point
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- Từ ngữ thể hiện lòng nhân hậu
- Thế nào là hệ số cao nhất
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- Vẽ hình chiếu vuông góc của vật thể sau
- Làm thế nào để 102-1=99
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