Attitudes Job Satisfaction Chapter 3 Attitudes Evaluative statementfavorable
Attitudes & Job Satisfaction Chapter # 3
Attitudes • Evaluative statement-favorable or unfavorable ▫ Object ▫ People ▫ Event • How one feels about something • Attitudes are complex
Topics • • • Main components of attitudes Consistency of attitudes Attitude-behavior relationship Major job attitudes Measuring employee attitudes Job satisfaction
Components • Cognitive component/cognition ▫ Discrimination is wrong • Affective component/affect ▫ Emotional or the feeling segment ▫ I don’t like ABC because he/she discriminates against minorities
Cont’d • Behavioral component/behavior ▫ Intention to behave in a certain way ▫ I will avoid ABC because I don’t like him/her for discrimination • Cognition & Effect are closely related • Behavior components - Organizations
Consistency • Changing words according to actions ▫ HP Vs Compaq • Cognitive Dissonance (Leon Festinger) ▫ Inconsistency between two or more attitudes or between behavior and attitude • Desire to reduce dissonance is determined by: ▫ Importance-of the elements creating dissonance ▫ Influence-control ▫ Reward-involved in dissonance
• Example ▫ Tobacco Executive ▫ Bankers
Attitude-Behavior • You read the book you like or you like the book you read? • Moderating Variables ▫ Importance of attitude-Fundamental values, interests ▫ Specificity-Assignment Vs Verbal direction ▫ Accessible in memory ▫ Social pressure-Profession ▫ Direct personal experience
Cont’d • Self-Perception Theory (Well supported) ▫ Behavior-Attitude: Inferring attitude from past behavior ▫ You eat food you like or you like a food after eating it? • General rule: Infer attitude from behavior • Establish well defined attitude • Attitude guide behavior
Job Attitudes • Job Satisfaction ▫ Positive feeling about a job, resulting from an evaluation of its characteristics • Job Involvement ▫ Degree to which people identify psychologically with their job ▫ Consider their perceived performance level important to self-worth
Cont’d • Organizational Commitment ▫ Employee identifies with a particular organization and its goals and wish to remain a member. • Perceived Organizational Support • Employee Engagement ▫ Individual’s involvement with, satisfaction with, and enthusiasm for, the work one does.
Job Satisfaction • The Single Global Rating • The summation of job facets • Which one is better? • What causes job satisfaction? ▫ Pay? ▫ Personality?
Impact of Satisfaction • Exit ▫ Leaving the organization • Voice ▫ Actively and constructively trying to improve • Loyalty ▫ Passively but optimistically waiting for improvements • Neglect ▫ Passively allows conditions to worsen
Cont’d • • • Job Performance Organizational Citizenship Behavior (OCB) Customer Satisfaction Absenteeism Turnover Workplace Deviance
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