Attitudes and values in older peoples housing development

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Attitudes and values in older people’s housing development Dr Friederike Ziegler Dept. of Urban

Attitudes and values in older people’s housing development Dr Friederike Ziegler Dept. of Urban Studies & Planning friederike. ziegler@sheffield. ac. uk

Overview Based on interviews with 10 developers of specialist retirement housing • Who are

Overview Based on interviews with 10 developers of specialist retirement housing • Who are we building for? • How well do you know your markets? • Are we responding to or shaping markets? • The right product, the right place, at the right time • The future is now- the battle for the mid-markets • Lessons for the North of England 18/12/2021 © The University of Sheffield

Who are we building for? “I always ask myself: Would I want to live

Who are we building for? “I always ask myself: Would I want to live here? ” “I haven’t built the scheme yet that I would want to live in. ” “I live in one of our schemes” 18/12/2021 © The University of Sheffield

How well do you know your markets? • Market research & trends • SHMA

How well do you know your markets? • Market research & trends • SHMA & demand • Gut feeling 18/12/2021 © The University of Sheffield

Responding to or shaping markets? • Entrepreneurial versus responsive approaches to development • Lifestyle

Responding to or shaping markets? • Entrepreneurial versus responsive approaches to development • Lifestyle versus need led markets 18/12/2021 © The University of Sheffield

Right product, right place and right time • City centre development • Downsizing 18/12/2021

Right product, right place and right time • City centre development • Downsizing 18/12/2021 © The University of Sheffield

The battle for the mid-markets • Housing Associations target for sale markets and shared

The battle for the mid-markets • Housing Associations target for sale markets and shared ownership • Private developers target the mid-markets • Privately rented market 18/12/2021 © The University of Sheffield

• Need for new types of partnerships Lessons for the North of England

• Need for new types of partnerships Lessons for the North of England • LA need to be proactive and engage in positive narratives • Encourage innovation and different housing and development models. • Listen to your customers 18/12/2021 © The University of Sheffield THINK AGEING…differently

The Greater Manchester Older Peoples Network Older PeoplesThe Greater Manchester Older Peoples Network Older Peoples
Developing a New Older Peoples Strategy Older PeoplesDeveloping a New Older Peoples Strategy Older Peoples
WHAT ARE VALUES Values What are values VALUESWHAT ARE VALUES Values What are values VALUES
Attitudes Values and Ethics Attitudes and Emotions nAttitudes Values and Ethics Attitudes and Emotions n
Attitudes Values and Ethics Attitudes and Emotions nAttitudes Values and Ethics Attitudes and Emotions n
ATTITUDES TRUTH OR FICTION Peoples attitudes are alwaysATTITUDES TRUTH OR FICTION Peoples attitudes are always
ATTITUDES ATTITUDES DEFINITIONS Attitudes are n Evaluating statementsATTITUDES ATTITUDES DEFINITIONS Attitudes are n Evaluating statements
Language Attitudes Ultimately attitudes to language reflect attitudesLanguage Attitudes Ultimately attitudes to language reflect attitudes