ATLAS EDUCATION AND OUTREACH IPPOG MEETING Outreach Coordinators

ATLAS EDUCATION AND OUTREACH IPPOG MEETING Outreach Coordinators: Steven Goldfarb and Christine Kourkoumelis Outreach Officer: Claudia Marcelloni

ITEMS New ATLAS Outreach Plan Visits underground Virtual visits ATLAS Live Brazil Channel Social Media Platforms ATLAS Visitor Centre New clips for AVC New 3 d movie Plans to develop a Path between Globe and ATLAS Lego Masterclasses in ATLAS organized by CERN

ATLAS COMMUNICATION PLAN New Outreach Plan Updated for 2011 -2013 Focus on Reporting Physics Reviewed in December Positive Initial Comments Awaiting Complete Report Contents Primary Goals & Target Audiences Project Planning Involving the collaboration Work Packages for Collaboration Outreachers Network 3

2012: PLAN & WORK PACKAGES 4

ATLAS VISITS UNDERGROUND DURING SHUTDOWN Pr. Murray Gell-Mann, physics Nobel 1969

ATLAS VISITS UNDERGROUND DURING SHUTDOWN S. Simhon, Israeli Minister of industry, trade and labour

ATLAS VISITS UNDERGROUND DURING SHUTDOWN Alan Alda, American actor

ATLAS VISITS UNDERGROUND DURING SHUTDOWN

ATLAS VISITS UNDERGROUND DURING SHUTDOWN

ATLAS VISITS UNDERGROUND DURING SHUTDOWN

MEDIA VISITS BBC Horizon –UK TV http: //www. bbc. co. uk/programmes/b 019 h 7 t 0 RAI – Italian TV ARTE – French TV NHK – Japanese TV Sixty Symbols http: //www. youtube. com/watch? v=s. VYU q. MRola. A

ATLAS VIRTUAL VISITS: NEW INTERFACE 12

ATLAS VIRTUAL VISITS: 13

ATLAS VIRTUAL VISITS: Al-Quds University in Palestine http: //cdsweb. cern. ch/record/1440230

ATLAS VIRTUAL VISITS: Lala village in Greece http: //cdsweb. cern. ch/record/1440232

ATLAS LIVE PUBLIC – BRAZIL ATLAS LIVE channel: • Loop of ATLAS Outreach material, translated into the channel’s language • News – about the event provided by the organizers 16

BLOG Give a human face to ATLAS news Content: info about published papers, conferences and life in the collaboration Bloggers can be regular or one time only; Regular bloggers will get their full bio on the site, Each blog post will appear in English, with an option to view it in the writer’s own language, if such a version was submitted Along with CMS, we will soon be featured in the Quantum Diaries Link: http: //atlas. ch/blog

TWITTER Tweets are mainly aimed for Members of the media New blogs News from ATLAS Media items related to ATLAS/LHC/CERN or particle physics http: //twitter. com/#!/ATLASexperiment

Facebook posts are aimed for general public New blogs News from ATLAS Media items related to ATLAS/LHC/CERN or particle physics Outreach effort from the collaboration With emphasis on photos and videos http: //www. facebook. com/ATLASexperiment

NEW GOOGLE + Many thanks to Achintya for prompting the first CMS + ATLAS hang out! https: //plus. google. com/s/atlas%20 experiment

ATLAS VISITOR CENTRE NEW VIDEO CLIPS – 1 TO 2 MINUTES/EACH List of Clips to be used in association or instead of presentation 1. You are here 2. LHC accelerator 3. Construction of the ATLAS detector 4. How ATLAS work 5. How we select and process data 6. Standard Model 7. Higgs particle 8. Dark matter 9. Current status of the experiment 10. Extra Dimensions 11. ATLAS Collaboration

ATLAS NEW 3 D MOVIE

GLOBE > ATLAS PATH The Globe. ATLAS Path Project will complement the Visitor Centre by providing a focus on the physics through interaction with real parts of the detector. Coming soon 23

ATLAS LEGO about 9500 pieces roughly 1: 50 in scale (close to scale with the LEGO® man) material cost of about 2000 Euros (payed by the high energy physics group at the Niels Bohr Institute) about 1 m x 0. 5 m in size approximately 33 hours construction time (spread out over several weekends and after hours) http: //sascha. mehlhase. info/physics. p hp

ATLAS LEGO media coverage overview MEDIA COVERAGE

ICHEP – MELBOURNE – AUSTRALIA The main organizers are members of Melbourne Uni. Geoff Taylor, Caroline Hamilton and Dief Alexander List of activities An exhibition at the Museum Victoria (http: //museumvictoria. com. au/) which will include the ATLAS LEGO Press conference Public lectures Outreach parallel session (Steve and David are the conveners)

ATLAS MASTERCLASS AT CERN-13 TH OFM ARCH 2012 Two groups of students joined that session, International School Geneva (English speaking group with 24 students) and the other one Lycee de Ferney (French speaking group of 20 students) Schedule of the day was similar in both languages: 1. 2 lectures in the morning: French lecturers: Laurent Chevalier and Pauline Gagnon English lecturers (proposed by Peter Watkins): Benedict Allbrooke and Andrew Stephen Chisholm 2. ATLAS W path measurement in the afternoon led by: Marc Goulette and Laurent Chevalier with the help of Cecile Lapoire for the French group and Hardeep Singh Bansil for the English group with the help of Benedict Allbrooke, Andrew Chisholm and Konrad Jende 3. Video conference 4. Visit to the ATLAS Visitor Centre

ATLAS MASTERCLASS AT CERN-13 TH OFMARCH 2012 http: //cdsweb. cern. ch/record/1441940

ATLAS MASTERCLASS AT CERN-13 TH OFMARCH 2012 http: //cdsweb. cern. ch/record/1441940

ATLAS MASTERCLASS AT CERN-13 TH OFMARCH 2012

LINKS External Web Sites Public Home Page http: //atlas. ch Blog http: //atlas. ch/blog Twitter http: //twitter. com/%23!/ATLASexperiment Facebook Page (Public) http: //www. facebook. com/ATLASexperiment You. Tube http: //www. youtube. com/user/The. ATLASExperiment Google+ https: //plus. google. com/s/atlas%20 experiment 31