ASVAB Career Exploration Program February 2020 ASVAB CEP

ASVAB Career Exploration Program February 2020

ASVAB CEP Numbers and Metrics Year* Number of Students Tested Year* Number of Schools Tested Percentage of Schools Tested 2014 690, 950 2014 12, 731 56. 4% 2015 687, 900 2015 12, 929 56. 6% 2016 706, 200 2016 13, 169 57. 2% 2017 684, 223 2017 12, 870 55. 5% 2018 713, 777 2018 12, 380 55% 2019 786, 807 2019 13, 976 60. 6% 2020** 531, 417 2020** 10, 592 45. 9% *School year runs from July 1 - June 30. **Data as of Dec 31, 2019.

Leads Year* Leads Provided to Military Services 2015 470, 229 2016 478, 196 2017 440, 542 2018 433, 317 2019 468, 003 2020** 322, 451 *School year runs from July 1 - June 30. **Data as of Dec 31, 2019.

Accessions By Service: Number of Students Using Their ASVAB CEP Score for Enlistment Year* 2015 2016 2017 2018 2019 2020 SYTD ARMY NAVY 15, 156 14, 449 15, 053 14, 432 13, 430 1, 751 *School year runs from July 1 - June 30. **ASVAB CEP Score is usable for two years. 4, 731 4, 990 4, 310 4, 699 4, 963 49 AIR FORCE 3, 669 4, 121 4, 465 4, 234 4, 700 122 MARINE CORPS 5, 682 5, 655 6, 037 5, 370 5, 163 123 COAST GUARD 285 310 392 405 358 16 TOTAL 29, 523 29, 525 30, 257 29, 140 28, 614 2, 061

Website Utilization: www. asvabprogram. com (July 1 – December 31) 18 -19 19 -20 % Change Users 265, 138 428, 489 +61. 61% Returning Users 119, 029 199, 781 +59. 6% Page Views 4, 014, 462 4, 744, 828 +18. 19% Bounce Rate 26. 42% 43. 28% 63. 83% Average Session Duration 12: 26 8: 45 -29. 54% Number of Pages Per Session 10. 5 7. 59 -27. 77% Tablet/Mobile Visitors 81, 718 187, 844 +43. 5

Website Utilization: careersinthemilitary. com (July 1 – December 31) 18 -19 19 -20 % Change Users 37, 444 82, 265 +119. 70% Returning Users 16, 785 28, 000 +60. 0 Page Views 1, 090, 339 970, 908 -10. 96 Bounce Rate 24. 97% 22. 88% -8. 35% Average Session Duration 5: 31 5: 45 -5. 17% Number of Pages Per Session 20. 21 8. 85 -56. 19% Tablet/Mobile Visitors 11, 199 22, 099 +50. 7 *The new site was built using Angular JS, a promising technology for interactive websites. However, Google indexing services are not up to speed with tracking content on sites built with Angular JS. As a result, Google search was not crawling our site, significantly reducing our organic search results.

Increased Inquiries via asvabprogram. com ALL of Last Year July 1, 2018 –June 30, 2019 HALF of This Year July 1 , 2019 –Dec 31, 2019 • ---Score Requests---: 2, 038 • ---Score Requests---: 1, 648 • Someone is trying to contact us: 1, 212 • Someone is trying to contact us: 987 • Bring ASVAB CEP to Your School: 1, 469 • Bring ASVAB CEP to your School: 1, 077 • Student or Parent: 822 • Student or Parent: 506 • Counselor: 647 • Counselor: 571 Total: 4, 719 Total: 3, 712

Contact Us: careersinthemilitary. com ALL of Last Year HALF of This Year July 1, 2018 –June 30, 2019 July 1 , 2019 –Dec 31, 2019 • Army: 32 • Army: 230 • Marine Corps: 17 • Marine Corps: 123 • Navy: 25 • Navy: 190 • Air Force: 15 • Air Force: 215 • Coast Guard: 10 • Coast Guard: 84 Total: 99 • National Guard: 181 Total: 1, 023

Increase in Inquiry Quantity and Quality

State Legislation and Activities Impacting the ASVAB CEP

How can States impact ASVAB CEP? • Legislation Activity: Activity in state legislatures--either pending or passed--calling for mandated use of ASVAB (e. g. , making it available to all students -- TX) or sometimes authorizing use of ASVAB (e. g. , allowing it to serve as an alternate graduation credential -MN). • Option to Meet Graduation Requirement: State uses scores on ASVAB (AFQT) as indicator of graduation fitness, either alone (CO) or in combination with other credentials (MS). • Military and Career Readiness Indicator: Can serve as an indicator of military and/or career readiness for state/federal reporting purposes. • Required or Recommended for Career Exploration: State requires or endorses the use of ASVAB or ASVAB CEP for career exploration purposes--typically on state education websites. • Mentions ASVAB CEP on State Website: State mentions ASVAB or ASVAB CEP as a tool for career exploration but does not require or endorse its use.

States with Current Significant Growth State Significant date Impact Information Link Texas (SB 1843) 7/13/17 Legislation Activity https: //tea. texas. gov/Academics/College_Career_a nd_Military_Prep/Armed_Services_Vocational_Apti tude_Battery Indiana Bo. E 11/7/2017 Option to Meet graduation requirement; military and career indicator https: //www. in. gov/sboe/files/Grad%20 Pathways% 20%20 Draft%20 Pathway%20 Recommendations. v 6. pd f Class of 2023 must meet all requirements Nevada December 2017 Option to meet graduation requirement; Military and Career Readiness Indicator http: //www. doe. nv. gov/uploaded. Files/ndedoenvgo v/content/Boards_Commissions_Councils/State_Bo ard_of_Education/2017/December/item 9 ccrdiplom a. pdf Washington House Bill 1599 (5/7/2019) Legislation Activity https: //www. k 12. wa. us/studentsuccess/graduationrequirements/multiple-pathways-graduation-house -bill-1599 Arizona April 26, 2017 School Accountability/ Graduation requirement https: //azsbe. az. gov/f-school-letter-grades

States with Mandate ASVAB CEP Testing Grades 10 -12 ASVAB CEP Utilization Rates *Through 31 Dec 2019

States with Mandate Number of Schools Administering ASVAB CEP 0 *Through 31 Dec 2019

States with Potential Growth in Upcoming Years State Significant Date Impact Information Link Kentucky 3/7/2019 Legislation pending (House Bill 251) https: //apps. legislature. ky. gov/record/19 rs/HB 251. html Colorado Begins with class 2021 Option to meet graduation requirement http: //www. cde. state. co. us/postsecondary/graduationguid elines Maryland 5/15/2018 Legislation pending (House Bill 1216) http: //mgaleg. maryland. gov/mgawebsite/legislation/details /hb 1216? ys=2018 rs New Jersey 6/5/2019 Begins with class 2020, 2021, and 2022 Option to meet graduation requirement https: //www. state. nj. us/education/assessment/parents/Gr aduation. Assessment. Requirements. pdf New Mexico 8/17/2018 Begins with class 2022 Option to meet graduation requirement https: //webnew. ped. state. nm. us/wpcontent/uploads/2018/08/2022 -HS-Graduation. Manual_FINAL_8. 17. 18 -4. pdf Pennsylvania Do. E Act 158 Begins with class 2022 Option to meet graduation requirement https: //www. education. pa. gov/K 12/Assessment%20 and%20 Accountability/Graduation. Requi rements/Act 158/Pages/default. aspx Iowa House File 2393 Begins in year 2020 Legislation Activity https: //educateiowa. gov/adult-career-and-communitycollege/career-and-academic-planning Minnesota 10/11/2018 Military and Career Readiness Indicator https: //education. mn. gov/MDE/dse/ccs/MCIS/049065 Tennessee Fall 2018 Military and Career Readiness Indicator https: //www. tn. gov/content/dam/tn/education/ccte_ ready_graduate_overview_2018 -19. pdf

States with Possible Future Growth State Significant Date Impact Information Link New Hampshire 3/10/17 Military and Career Readiness Indicator https: //www. education. nh. gov/essa/docum ents/state-plan. pdf Mentions ASVAB on State website https: //www. gadoe. org/Curriculum. Instruction-and. Assessment/CTAE/Pages/career-seals. aspx Military and Career Readiness Indicator http: //dese. ade. arkansas. gov/public/userfile s/ESEA/Arkansas_ESSA_Plan_Final_Septemb er_15_2017. pdf Mentions ASVAB on State website https: //www. oregon. gov/ode/educatorresources/standards/comprehensive_school _counseling/Pages/Resources. aspx Required or recommended for career exploration https: //www. cde. ca. gov/nr/el/le/yr 17 ltr 101 8. asp Georgia Arkansas 9/15/2017 Oregon California 10/18/2017

PTI Proficiency Training

Post-Test Interpretation Proficiency Training Goal: Standardize the process by which post-test interpretation (PTI) sessions are conducted. Serve as a workforce multiplier (using a train the trainer approach) by including Recruiting Service Partners to satisfy demand for program in schools. Purpose: Address expert panel recommendations to orient attendees to the ASVAB CEP enhancements, and teach attendees the strategic purposes of collaborating with others operating within their territory to achieve missions. Metrics to Gauge Success: Increased utilization of ASVAB CEP related websites, increased testing numbers, virtual training use, in-person training attendance, additional access opportunities for recruiters. Next Session Feb 10 -14, 2020 Knoxville, TN (65 registered; link at end) In-Person PTI Training Participation USMEPCOM 141 Army 88 Navy 17 Total: Air Force 264 Coast Guard 3, 959 638 Total User Accounts (Virtual Accounts Created) Total Workforce Strength Steps to Become PTI Proficient Step 1: Virtual Training Step 2: In-person training Step 3: Nominate, Observe, Evaluate others (Those trained at OPA/MEPCOM formal in-person training sessions can train and evaluate others) 8 10

Contact Info National Program Director Shannon. d. salyer. civ@mail. mil Like, Follow, Share @asvabcep #asvabcep | #youdecide | #optionready