Asset Management By Andrew Daryl Gungadoo Marvin King

Asset Management By Andrew Daryl Gungadoo & Marvin King

“Media” in history XXX X (medium of communication) Complementa ry r e t In a ! e ctiv

The Media industry yesterday • All material came from similar source • Well defined channels – TV, Radio and Print mediums • Audience expectations were well understood – Market segmentation, granularity • Perceived media hierarchy • Comfortable with the demarcation BUT • Commercial pressures and expectations are forcing change…

Audience demands diversity • Technology-push and market-pull • Self-assembled news and podcasts redefine role of the traditional broadcaster • Peer-to-peer networks bypass regulation over the public domain (such as blogging) • Proliferation of “digital radio” technologies and options • Use is no longer a straightforward linear experience

The diverse platform future • Challenges for broadcasters: – More platforms = more audience = more cost? – How to exploit platform benefits • Audience will decide the winners: – – – Content Technology Political regulation Availability Price

Definition Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF. • Right file • Right Place • Right time

Definition Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF. } } Internet • Right file • Right Place • Right time

Distribution Stages • Central • Regional } Owned TX • Hybrid Collection on i t u trib s Di d se a Le TX Other Internet

Asset Manager Examples

http: //Picasa. google. com Photo MAM: Picasa

Photo MAM: Light. Room

Audio/Video MAM: i. Tunes

Asset Manager Software • Local PC • Networked PC Networked Server w/ RAID Distributed Networked Server w/ RAID Cost: $ $$ $$$$$ Availability: 1 1 1 n Scalability: 0 1 n n. Xn

Workflow

Workflow

Asset Management Modules Integrated View studio Schedule Asset Management Broadcast Stat & Report

Distribution Modules Animated data Flow Diagram programs. awr. org studio log. dbf user. dbf du sc he schedule. awr. org le availability. awr. org availability. dbf Schedule Asset Management Stat & Report snmp. awr. org solarwinds. dbf Broadcast ok

Major Asset Management Packages • • • Harris H-Class (as adapted by VT Coms…) Pharos Dalet Plus Integrit. System Avid Active, Final Cut Server (Apple) Image. Director, Image. Arcadia – Aperture, Adobe Lightroom (local PC) • DSpace (Open Source by MIT & HP) • The Platform

Conclusion • • Produce once, re-purpose, available in more mediums, “Tell the World”. Broadcasters can focus their efforts on content… …while taking advantage of the diverse distribution capabilities of networks Role of the content aggregator will develop to target and maximise Broadcasters’ effectiveness: – Satisfying audience demands • Broadcasters reap benefits as network operators de-risk implementation of new technologies