Assessment 2 Assessment Type individual assessment 2000 2500

Assessment 2 � Assessment Type: individual assessment � 2000 – 2500 word report, not includes a cover page, reference, appendix �Value: 20% �Due Date: Week 8, 5. 00 pm Friday 12 May 2017

Assessment 2 � Submission: Upload a soft copy – Word. doc or. docx to Moodle. ( Do not use Apple Mac file , Image file type ) � Topic: Strategic Development within an organisation. CSL Limited is a global specialty biotechnology company that researches, develops, manufactures and markets products to treat and prevent serious human medical conditions http: //www. csl. com. au/

CAUTION �The following slides are designed to help the students to start their work, not ‘finish’ their work �Do not limit your work in the guide. ( Limit your research, Will limit your performance)

Task Details (see the subject outline) 1. Briefly trace the development and growth of the organisation from its beginnings to the present through the application of corporate strategies – what types of strategies have these been? 2. There have been many criticisms of the business practices that company has pursued over the years. Describe TWO of these practices and outline the outcomes. 3. Perform an environmental analysis for the involvement of the organisation in the context of the industry(ies) it operates in – what are the main opportunities & threats? 4. Describe the organisational culture or leadership style within the organisation.

TASK 1 – Week 4 topic Research what strategies has been deployed by the company, and explain How? Why? �Research areas �Mission, vision, core competences �Successful Strategies deployed in the past �Current strategies �Warning - Do not focus on a general history of company.

TASK 1 – Week 2 & 4 topics Type of Strategies covered in the Lessons (The following is not necessary the company’s strategies) �Contingency Approach ( Week 2) �Growth Strategies (vertical / horizontal) �M. Porter’s Generic Strategies �Emergent Strategies �Strategic Partnership And Others.

Task 2 There have been many criticisms of the business practices that company has pursued in recent years. Describe TWO of these controversies and outline the outcomes. �Focus on the past strategies / tactics which were criticised �The criticisms may comes from various stake holders such as competitors, employees, customers, suppliers, communities and others such as, media journalist, industry experts, academic professionals etc.

Task 3 Perform an environmental analysis for the involvement of the organisation in the context of the industry(ies) it operates in – what are the main opportunities & threats? �Analysis Tools �General Environments (PESTEL) analysis �Specific Environments analysis �M. Porter’s five force analysis �Resource Based Model analysis �SWOT Students do not have to use all the tools, use tool(s) you think the most effective.

Task 3 �Five Force Model

Task 3 Specific Environments 1. Customers 2. Partners 3. Industry 4. Unions 5. Competitors 6. Supplier Internal environments 1. 2. 3. 4. Process System Employees Management

Task 3 SWOT Resource Based Model

Task 4 Describe the organisational culture or leadership style within the organisation. �Research areas �Core values/ competencies of the company �CEOs who inspired the employees, developed / implemented the strategies successfully and created the company’s culture.

Task 4 �Organizational culture is a system of shared assumptions, values, and beliefs, which governs how people behave in organizations. These shared values have a strong influence on the people in the organization and dictate how they dress, act, and perform their jobs

Research requirements Students need to support their analysis with reference from the text and a Requirements: �Minimum of four (4) suitable, reliable, current and academically acceptable sources – check with your tutor if unsure of the validity of sources. �Groups seeking Credit or above grades should support their analysis with increased number of reference sources comparable to the grade they are seeking.

Report Structure 1. 2. 3. 4. 5. 6. Title page, Executive summary, Table of contents, Suitable headings and subheadings, Conclusions, Reference list (Harvard – Anglia style). Typed using 12 pt Times New Roman or 11 pt Calibri fonts. Single line spacing.

Important Notes �The Report requires a reference not a bibliography. �The executive summary (approx. 250 words) needs to include; a. Purpose(s) of the report b. Importance of the purpose(s) c. Key outcome(s) of the report. �Follow the structure of report suggested, it is not an essay.

Difference BTW a Bibliography & a Reference list. Bibliography. A bibliography includes details of all the resources you used to produce your assignment, including those you did not quote or paraphrase. Reference - In APA Style, each reference cited in-text must appear in the reference list, and each entry in the reference list must be cited in-text.

Presentation Do Not Use �Fancy images, �Coloured letters �Water marks �Different font size �Different font style �Your name and number on the every page �‘Body’ as a heading

Marking Guide 1. 2. 3. 4. Analysis 30% Research – extent and application 30% Recommendations/conclusions 20% Presentation 20% This mark will be scaled to a mark out of 20

Turnitin - Similarity Report What % is acceptable?

Turnitin - Similarity Report Guide only - NOT more than 10% * Similarity percentage is not same as a percentage of the assessment has been plagiarised

KOI plagiarism Guide �L 1 - Level 1 Minor Academic Misconduct (if say less than 10% of the assessment has plagiarism) – this would justify a few nominal marks deduction for the question � L 2 - Level 2 Moderate Academic Misconduct (if say between 10% and 25% of the assessment has plagiarism) – this would justify more marks deducted for the question

KOI plagiarism Guide DANGEROUS Level �L 3 - Level 3 Major Academic Misconduct (if say more than 25% of the assessment has been plagiarised) – this would justify a zero mark for the question