ASMi52 L v 2 01 GA ASMi52 L

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ASMi-52 L v. 2. 01 GA ASMi-52 L Ver. 2. 01 – 2010 Slide

ASMi-52 L v. 2. 01 GA ASMi-52 L Ver. 2. 01 – 2010 Slide 1

Agenda • Introduction • Product Overview • Applications • Feature Comparison • Product/Portfolio Value

Agenda • Introduction • Product Overview • Applications • Feature Comparison • Product/Portfolio Value Proposition • Sales Tools On-Line • Ordering information • Summary ASMi-52 L Ver. 2. 01 – 2010 Slide 2

AXCESS+ for Carriers ASMi-52 L Ver. 2. 01 – 2010 Slide 3

AXCESS+ for Carriers ASMi-52 L Ver. 2. 01 – 2010 Slide 3

Market Segments Service Providers Transportation & Utilities Enterprise City carrier, alternative and Incumbent carriers,

Market Segments Service Providers Transportation & Utilities Enterprise City carrier, alternative and Incumbent carriers, cellular, ISP Highway, Railways, Airports, Motorway, Marine, Energy, Oil/Gas, pipleline, water Insurance & Banks, public safety, Government, university and Military Multi services extension over copper, multipoint, daisy chain , ring connectivity Multi services extension over copper, multipoint connectivity Multi services extension over copper, multipoint connectivity ASMi-52 L Ver. 2. 01 – 2010 Slide 4

First Mile – Product Portfolio SHDSL/SHDSL. bis CPE Modems • ASMi-52/52 L • ASMi-54/ASMi-54

First Mile – Product Portfolio SHDSL/SHDSL. bis CPE Modems • ASMi-52/52 L • ASMi-54/ASMi-54 L/54 LRT • E 1, ETH, Serial port (V 35, X. 21, RS-530) • 2 W, 4 W, 8 W Transparent SHDSL/SHDSL. bis Rack Repeaters • LRS -102 - Up to 96 E 1’s & 24 ETH ports over HDSL/SHDSL. bis lines • SHDSL/SHDSL. bis repeaters or 112 E 1’s over fiber • Indoor/outdoor units • LRS -16, up to 16 E 1 to SHDSL • 2 W/4 W lines ASMi-52 L Ver. 2. 01 – 2010 Slide 5

ASMi Introduction Cost effective Solution • Save additional modem - Extending up to dual

ASMi Introduction Cost effective Solution • Save additional modem - Extending up to dual services over long distance with SHDSL/SHDSL. bis technology over 2 W, 4 W, 8 W • Save external switch/router – Four physical ETH ports with integrated switch/router High Flexibility • Varied services such as : V 35, X 21, E 1/T 1, ETH enable smooth connectivity • Varied DSL rates support between 64 kbps to 30 Mbps. Advanced ETH Capabilities • QOS, OAM and rate limiting enable better provisioning and monitoring of the ETH services • EFM bonding enable high reliability in case of failure of one of the DSL lines Complete and single NMS Solution • Full interoperability opposite the MP-4100 & LRS-102 • Single NMS solution from the central site to the remote sites ASMi-52 L Ver. 2. 01 – 2010 Slide 6

ASMi-5 x - General Application FE PBX E 1 ASMi-5 x 2/4 wires ASMi-5

ASMi-5 x - General Application FE PBX E 1 ASMi-5 x 2/4 wires ASMi-5 x FE PBX E 1 • ASMi-5 x can operate as a CO device or a CPE device according to user configuration • The modem is used for point-to-point Ethernet and E 1 service extension over 2 W and 4 W and also over 8 W for ETH connectivity (ASMi-54/54 LRT) ASMi-52 L Ver. 2. 01 – 2010 Slide 7

Major Customers City Carrier, Cellular, ISP, Alternative Carrier, Incumbent Carrier Insurance & Banks Public

Major Customers City Carrier, Cellular, ISP, Alternative Carrier, Incumbent Carrier Insurance & Banks Public Safety Government University Military Highway, Railways, Airports, Motorway, Marine Energy, Oil/Gas, Pipeline Water, Mine ASMi-52 L Ver. 2. 01 – 2010 Slide 8

ASMi-52 L Introduction • Managed modem transmitting at full-duplex data rates of up to

ASMi-52 L Introduction • Managed modem transmitting at full-duplex data rates of up to 2. 3 Mbps over 2 -wire and 4. 6 Mbps over 4 -wire lines • Single port and cost effective solution for E 1, V 35 or X 21 interface • 4 -port 10/100 Base. T interface with integrated switch • Fully compatible with M-4100/LRS-102 by SHDSL cards ASMi-52 L Ver. 2. 01 – 2010 Slide 9

General Application • ASMi-52 L can operate as a CO device or a CPE

General Application • ASMi-52 L can operate as a CO device or a CPE device according to user configuration • The modem is used for point-to-point Ethernet , E 1 or V 35/X 21 service extension at rates of up to 4. 6 Mbps over 4 wires ASMi-52 L Ver. 2. 01 – 2010 Slide 10

Physical View Wide Range Power supply One SHDSL port, TB Four ETH ports with

Physical View Wide Range Power supply One SHDSL port, TB Four ETH ports with integrated switch ASMi-52 L Ver. 2. 01 – 2010 Slide 11

Main Features Feature Description Customer Benefits User Interfaces Variety ASMi‑ 52 L supports: Lowers

Main Features Feature Description Customer Benefits User Interfaces Variety ASMi‑ 52 L supports: Lowers CAPEX • E 1 interface with SW version 2. 01 • Ethernet and V. 35 or X. 21 interfaces with SW version 1. 11 Integrated Switch • Option with four Ethernet ports features an integrated switch Saves external switch in case of four Ethernet ports 4 -wire repeater support • ASMi‑ 52 L can operate with 4 -wire repeaters Covers very long range over existing copper lines Auto-configuration • Enables configuration upload from Easy configuration ASMi‑ 52 L to PC/flash and download from the file to ASMi‑ 52 L Qo. S support • Four levels of Qo. S based on four VLAN priority queues (Ethernet units only) Improves service provisioning Management and Supervision • Full management and monitoring of the remote unit using an EOC (Embedded Operation Channel) Increases management flexibility and security • Separate VLANs for user traffic and management ASMi-52 L Ver. 2. 01 – 2010 Slide 12

ASMi-52/52 L – Key Selling Points More bandwidth • Higher rate of 2. 3

ASMi-52/52 L – Key Selling Points More bandwidth • Higher rate of 2. 3 Mbps over 2 W • Enables selectable bandwidths up to maximum rate of 4. 6 Mbps over 4 -wire Varied of Services • Dual services over one or two pairs (ASMi-52) • Four ETH ports with integrated switch (ASMi-52 L) Save more on Op. Ex • One box for multiple services • Easily managed • Saves external switch in case of 4 ETH ports ASMi-52 L Ver. 2. 01 – 2010 Slide 13

Typical Applications • Highway – Road Communications • Service providers – City carrier ASMi-52

Typical Applications • Highway – Road Communications • Service providers – City carrier ASMi-52 L Ver. 2. 01 – 2010 Slide 14

Highway Communications Customer Needs • Connecting message sign and road barrier system to stop

Highway Communications Customer Needs • Connecting message sign and road barrier system to stop the traffic in case of an emergency • Video camera connectivity for security and control SHDSL ETH ASMi-52 L 4 x ETH ASMi-52 L SHDSL 5. 7 Mbps ASMi-52 L 4 x ETH CCTV ETH RADview Customer Benefits SHDSL ASMi-52 L SHDSL 5. 7 Mbps ASMi-52 L ETH CCTV • Manageable single unit • Up to 4 ETH ports to stop traffic in case of an emergency • Video camera connectivity for security and control ASMi-52 L Ver. 2. 01 – 2010 Slide 15

Service Providers – City Carrier Customer Needs Customer Benefits • Centralized solution with management

Service Providers – City Carrier Customer Needs Customer Benefits • Centralized solution with management • Variety of access technologies and devices • Same equipment for both fixed and cellular networks • Single management • Scalable solution • Unique solution: SHDSL concentrator with Gigabit Ethernet uplink BSC BTS ASMi-52 L E 1 SHDSL GSM Traffic SHDSL BTS ASMi-52 L E 1 s Large Po. P BTS ASMi-52 L E 1 PC ETH Megaplex-4100 TDM Network E 1 s Small Po. P ASMi-54 L Cisco 7000 SHDSL ETH PC LAN IP/ETH Network Data Traffic E 1 ETH Gb. E ASMi-54 L/RT BTS ASMi-52 L LRS-102 ASMi-54 L LAN STM-1 ASMi-54 L/RT Data Traffic LAN SHDSL ASMi-52 L Ver. 2. 01 – 2010 Slide 16

Feature Comparison Table ASMi-52 L ASMi-54 LRT Maximum data rate (Mbps) 2. 3/4. 6

Feature Comparison Table ASMi-52 L ASMi-54 LRT Maximum data rate (Mbps) 2. 3/4. 6 5. 7/11. 4/22. 8 Interface E 1, ETH, V 35, X. 21 E 1, ETH, 4 ETH, V 35, X. 21 E 1, 4 ETH, 4 E 1* * version 3. 5 E 1, ETH Max. Interfaces 2 1 2 2 2 Router N/A N/A Available Line 2 W/4 W/8 W 2 W/4 W/8 W ASMi-52 L Ver. 2. 01 – 2010 Slide 17

Ordering Information Ordering Option Description ASMi-52 L/E 1/2 W Managed SHDSL modem, one physical

Ordering Information Ordering Option Description ASMi-52 L/E 1/2 W Managed SHDSL modem, one physical E 1 port(RJ-45), one pair, wide range power supply (VAC & 48 VDC) ASMi-52 L/E 1/4 W Managed SHDSL modem, one physical E 1 port (RJ-45), Two pairs, wide range power supply (VAC & 48 VDC) ASMi-52 L/ETH/2 W Managed SHDSL modem, one physical ETH port (RJ-45), two pairs, wide range power supply (VAC & 48 VDC) ASMi-52 L/ETH/4 W Managed SHDSL modem, one physical ETH port (RJ-45), two pairs, wide range power supply (VAC & 48 VDC) ASMi-52 L/4 ETH/2 W Managed SHDSL modem, four physical ETH ports(RJ-45), one pair, wide range power supply (VAC & 48 VDC) ASMi-52 L/4 ETH/4 W Managed SHDSL modem, four physical ETH port (RJ-45), two pairs, wide range power supply (VAC & 48 VDC) ASMi-52 L Ver. 2. 01 – 2010 Slide 18

Sales Tools • Web Sites • Brochures ASMi-52 L Ver. 2. 01 – 2010

Sales Tools • Web Sites • Brochures ASMi-52 L Ver. 2. 01 – 2010 Slide 19

Sales Tools cont… • Case Studies • Application Notes: ASMi-52 L Ver. 2. 01

Sales Tools cont… • Case Studies • Application Notes: ASMi-52 L Ver. 2. 01 – 2010 Slide 20

Sales Tools cont… • Video • Calculators ASMi-52 L Ver. 2. 01 – 2010

Sales Tools cont… • Video • Calculators ASMi-52 L Ver. 2. 01 – 2010 Slide 21

Summary • Single port over SHDSL line, enables cost effective solution • Advanced Ethernet

Summary • Single port over SHDSL line, enables cost effective solution • Advanced Ethernet capabilities in addition to Four ETH ports with integrated switch enable the service provider better utilization • Cost-effective solution together with complete solution from the central side enable one single management and reduce Op. Ex/Cap. Ex dramatically ASMi-52 L Ver. 2. 01 – 2010 Slide 22

Thank You For Your Attention www. rad. com ASMi-52 L Ver. 2. 01 –

Thank You For Your Attention www. rad. com ASMi-52 L Ver. 2. 01 – 2010 Slide 23