ASM The market research and analysis centre ul

ASM The market research and analysis centre ul. Grunwaldzka 5 99 -301 KUTNO www. asm-poland. com. pl Tel. +48 (0)24 355 77 - 09 / - 15; fax. +48(0) 24 355 77 01 / 03

ASM – The Market Research and Analysis Centre „Our mission is to help our clients become more profitable through a better understanding of their customers and the markets in which they operate” Elzbieta J. Syrda - ASM President

ASM – The Market Research and Analysis Centre ASM profile: Ä market research and analysis Ä consulting - support in: research implementation into strategic management and marketing activities Ä training 3

ASM – The Market Research and Analysis Centre EXPERTISE & EXPERIENCE market surveys – e. g. segmentation, demand, shares, brand awareness, decision makers; market and management strategies socio-economic analysis - e. g. the impact of legal changes, needs, motivations, attitudes, behavioural patterns, decision makers process; ICT in SMEs and individual users - studies Customer satisfaction research (CSI) including: end users, managers, citizens, etc. ; New products studies - market definition, tests, lunching&development&promotion strategies;

ASM – The Market Research and Analysis Centre MAIN RESEARCH METHODS Ø qualitative in-depth interview IDI Expert panels Desk research Focus Group Interview Ø quantitative direct and telephone interviews /standardised interview questionnaire/

ASM – The Market Research and Analysis Centre SECTORS OF OUR ACTIVITIES B 2 B & B 2 C construction, telecommunication and ICT, hardware/software solutions, banking, Industrial (e. g. traffic management technologies, fire stop solutions, lighting , transport) governmental/public sector agencies & NGOs publishing houses, advertising agencies

ASM – The Market Research and Analysis Centre ASM HUMAN RESOURCES Ä34 full-time market research employees - coming from followed backgrounds: marketing, management, sociology, psychology, statistic. own credible interviewers network (300) and 16 professional co-ordinators

ASM – The Market Research and Analysis Centre ASM FACILITIES Ä tele- interview centre Ä software for advanced statistic evaluation (SPSS) Ä focus group interview room /one way mirror, audio video system/ Ä offices in Kutno & Warsaw & Poznań & Ukraina

ASM – The Market Research and Analysis Centre COOPERATION Ministry of Regional Development and Construction; Polish Confederation of Private Employers „Polish SMEs surveys annual study” Network of cooperative experts ESOMAR; National Board Of Statistic; Local municipalities and employment agencies;

ASM – The Market Research and Analysis Centre SELECTED FOREIGN CLIENTS & PRODUCTS & REFERENCES Project completed with co-operation of USAID Ongoing project – new internet solution for individual and institutional users - surveys on users attitudes, awareness, market demand. The Urban Institute surveys and analysis in area of industrial parks development, research required by local municipalities in Poland. LGPP - Bruce J. Purdy - The Urban Institute, Boston, MA Tel: (0 -01) (617) 338 -1284, - Blaine Liner – The Urban Institute, Washington, D. C. tel. (0202) 857 -8509 training Resources Group – The social communication project in communes - Kathleen Alison – TRG Training Resources Group FNG, Alexandria, Virginia Tel: (0 -01) (703) 548 -3235 ACDI/VOCA –Firm 2000 project - June Lavelle – Managing Director Tel: (022) 827 -96 -31

ASM – The Market Research and Analysis Centre The analyse of IT market in Poland Crowley Data Poland; Crowley Wireless Broadband, USA L. Mr Jonathan W. Silverman - Senior Vice President / Marketing; Customer Satisfaction Study – Interner services – CDP The decision process survey and analyse of the traffic lights management market in Poland; Netherland Haarlem; Mr Kees de Ruiter; Managing Consultant; De. Ruiter Consultancy BV; The Netherlands; tel. +31 35 69 49 022 The analyse of firestop products market in Poland – Hilti; Technomar Gmb. H Munich; Mr Bernd Stulz; Germany; tel. +49 089 41 94 18 -0; „Polish Lighting market analyse” PHILIPS Lighting Poland; Mrs Marianne Stebler – Manager Market Intelligence; The Netherlands; Tel. +31 40 27 55 871

ASM – The Market Research and Analysis Centre SELECTED CLIENTS BASF Polska Sp. z o. o. Telekomunikacja Polska s. a. w Płocku Crowley Data Poland sp. z o. o. Rigips Polska Sp. z o. o. Ytong Ostrołęka Sp. z o. o. Bertelsmann Wydawnictwa Fachowe WKi. ZB ATLAS s. c. Nobiles KFFi. L Sp. z o. o. Dyckerhoff Sopro Polska Sp. z o. o. Royal Europa Sp. z o. o. Sanitec Koło Sp. z o. o. BRAAS Polska Sp. z o. o. FCB Wacław Jopek DGG Commerce Internationale s. c. American Building Products Sp. z o. o. Telekomunikacja Polska s. a. w Płocku Henkel Bautechnik Polska Sp. z o. o. Gullfiber Polska Sp. z o. o. Lakma s. a. Optiroc Sp. z o. o. PHILIPS lighting Poland ZEP INFO - Płock Rettig-Heating Sp. z o. o. Rupp Ceramika Sp. z o. o. Wienerberger Ceramika Budowlana Sp. z o. o. Zakłady Przemysłu Gipsowego Dolina Nidy ZZPC Opoczno Bayosan Polska Sp. z o. o. Bauma s. a. Wydawnictwo Kwieciński ASO – OPEL Rejonowy Urząd Pracy Agencja Reklamowo-Promocyjna System Zakład Energetyczny Płock s. a. Urząd Miasta w Kutnie Bank Gospodarki Żywnościowej s. a. Bank Rozwoju Cukrownictwa s. a. Capitol Sp. z o. o. Centrum Wspierania Biznesu w Płocku House of Marketing Kreisel – Technika Budowlana Sp. z o. o.

ASM – The Market Research and Analysis Centre What we can „add” to the EU projects? Expertise on market research, including: questionnaire design; statistical issues; economic business studies; analysis/evaluation of socio-macro-technoeconomic impact; review of knowledge/ literature; SMEs management strategies etc. ; development of new products and market strategies; communication and promotion strategies;

ASM – The Market Research and Analysis Centre What we can „add” to the EU projects? Deep knowledge of polish market and experience in polish market analysis Active dissemination – workshops, seminaries commercialisation plans of the project outcomes in Poland. Sectors of interest: Innovation & new technologies Information Management Benchmarking, City (transport, governence, communication etc. ) Health care system, employment, education. . .

ASM – The Market Research and Analysis Centre Worm thanks for being so patient!!! Presented by: Maria Góreczna ASM Foreign Markets Manager International@asm-poland. com. pl +48 (0)24 355 77 15 or 09; mobile +48 603 765 302