Ashish Patro Mobi Games 2012 1 THE ANATOMY
Ashish Patro - Mobi. Games 2012 1 THE ANATOMY OF A LARGE MOBILE MASSIVELY MULTIPLAYER ONLINE GAME Ashish Patro, Shravan Rayanchu, Michael Griepentrog, Yadi Ma, Suman Banerjee University of Wisconsin-Madison
2 Ashish Patro - Mobi. Games 2012 Introduction • Usage of mobile apps in increasing rapidly Source: Google Mobile Blog
Ashish Patro - Mobi. Games 2012 Introduction • Games dominate the usage of mobile apps… Source: Flurry Blog (March 06, 2012) http: //blog. flurry. com/default. aspx? Tag=Usage%20 Statistics 3
Ashish Patro - Mobi. Games 2012 4 Studying a popular mobile MMORPG • Performed a long term study (> 3 years) of Parallel Kingdom (PK) • Popular mobile MMORPG for Android and i. OS devices
Ashish Patro - Mobi. Games 2012 Talk Outline • Brief overview of PK and analyzed data • Analyzing user population and behavior • Factors impacting PK’s revenues • Conclusion and Summary 5
Ashish Patro - Mobi. Games 2012 Overview of PK’s gameplay • Location based MMORPG • Game objectives • Capture territory, resources, attack other players • In-game activities • Explore map, attack monsters and buildings • Trading items, learn new skills • Other details • “Food” used as virtual currency within game • Major releases through new “Ages”. 6
7 Ashish Patro - Mobi. Games 2012 Overview of analyzed data • Instrumented game with lightweight measurement code • Collected game-related data during actual gameplay • Data statistics analyzed in this paper (Oct’ 08 – Nov ‘ 11) Attribute Value Platforms covered Android, i. OS Total unique players > 6, 000 Total Sessions 47, 469, 725 No. of unique IPs 2, 676, 718 No. of countries 118 Distinct device models 780
Ashish Patro - Mobi. Games 2012 Talk Outline • Brief overview of PK and analyzed data • Factors impacting PK’s usage • Factors impacting PK’s revenues • Conclusion and Summary 8
Ashish Patro - Mobi. Games 2012 9 Daily Active Users (DAU) Application usage spiked due to new updates and steadily increased/decreased otherwise
10 Ashish Patro - Mobi. Games 2012 Average user playtime per day Higher game update frequency Average user playtime spiked with new updates. Less variation in user playtime correlated with higher game update frequency
Ashish Patro - Mobi. Games 2012 11 Understanding session characteristics PK users played short and multiple sessions per day
Ashish Patro - Mobi. Games 2012 12 Inter session gaps Gap < 5 minutes Around 50% of the inter session gaps were < 5 minutes. Caching strategies across sessions can be helpful
Ashish Patro - Mobi. Games 2012 13 Impact of device on user interactivity 48% lower Device types and hardware features (screen size and slide out keyboards) impacted interactivity. 19 June 2021
Ashish Patro - Mobi. Games 2012 Talk Outline • Brief overview of PK and analyzed data • Factors impacting PK’s usage • Factors impacting PK’s revenues • Conclusion and Summary 14
15 Ashish Patro - Mobi. Games 2012 Impact of retaining players 4 x variation 48% users play for single day Around 48% of users stayed only for a single day. Old users tend to spend more money daily.
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