ASEACCU Conference Contribution by Catholic Higher Education to
ASEACCU Conference Contribution by Catholic Higher Education to Sustainable Development in Modern World: From Service Learning to Social Entrepreneurship Group 3
Group 3 Members Indonesia Titus Febrianto Taiwan Angie Hung Philippines Rocell David Vincent Tang Korea Eun Oh Japan Kaede Ichihara Hana Silva Mutsuko Akase Fumi Moriyama 2
GROUP 3!
Southern Region Children’s Home Social Service Institution in Taiwan Place for Abandoned Children Supported by the Government
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Activities with Children Introduction of Countries Charades Word matching with cards Head, Shoulder, Knees and Toes
Activities during the Visit Introducing countries ASEACCU countries are introduced. Delegates give information about their countries and teach some simple words in their languages. Targets: Children get to know more about ASEACCU countries Charade The game with gestures: A presenter pretends to be something on a card and children will get it if they get the right answer. Targets: let them think individually 7
Pictures of the Activity 8
Activities during the Visit Head, Shoulder, Words matching Children compete with other groups to find cards and match those cards into one words. Target: Learn how to make a combination of vowels and consonants. Knees and Toes A song for learning parts of body and face. Targets: to learn English
Pictures of the Activity
Lili. Co A Coconut Handicraft Social Enterprise Based in Indonesia and Philippines “Your Life Accessory, Your Accessory for Life”
The Coconut • Found throughout the tropic and subtropic areas (ex. Indonesia, Philippines) • Part of the daily diet of people in those areas • Known for its great versatility • Has many domestic, industrial and commercial uses
How can Social Enterprises come in? Application of Marketing Strategies to Improve Sales Standardization of Production Procedures Quality-Assurance and Testing of products Foster Innovation and New Product Development in the communities Scale-up production of goods to go beyond local market
The Plan Create a social enterprise that produces highend/high-value coconut handicraft Target Beneficiaries: Coconut farmers and planters (suppliers and employees) Target Market: Young Working Professionals (2135 yrs. old)
The Plan Set-Up: Factory Distributors of Coconut Handcrafted Accessories based/located in local Coconut Planter communities in Indonesia and Philippines Competitive Advantage/s: Eco-Friendly Product Inexpensive and abundance supply of raw materials High-end design with help of Partner-Designers (ex. Rajo Laurel in Philippines)
Other Features Training Programs in making the products as well as Innovation Classes for employees as part of New Product Development Community members as partners in Decision. Making
The Process
The Process
The Product Idea/Concept
The Product
The Profit
Promotion Strategies Direct Marketing to Customers and Celebrities Personal Selling to Possible Distributors/Shops (if possible) Export of products to other countries
Unique Selling Proposition “To the young and socially-conscious working professional looking for affordable yet beautiful trinkets, Lili. Coco provides you with attractive and ecofriendly handcrafted coconut accessories made by local experts that gives you value for your money’s worth”
Business Plan Analysis Strengths Eco-friendly products Socially equitable Creative designs Inexpensive and abundant supply of raw materials Weaknesses Consumers’ perception towards handcrafted items Difficulty in marketing the product
Business Plan Analysis Opportunities Growing no. of socially -conscious consumers Gov’t policies favoring social enterprises Threats Competition from other traditional enterprises and social enterprises
Thank you for listening! Mabuhay! Terima Kasih! ありがとう 谢谢 / 謝謝 감사합니다 Obrigado!
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