Ascent Protein Questions Company Overview 1 Copyright 2015

Does Your Website Reflect Your Business? 2 Copyright © 2015 Customer Paradigm, All Rights

3 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

We’re here to help 4 Copyright © 2015 Customer Paradigm, All Rights Reserved. www.

Magento Experts • • • Magento Solutions Partner Certified Magento Developers Based in Boulder,

Search Marketing Experts • Google-certified Agency • Google Adwords since 2002 • Expert witness

High Volume e. Commerce • • • We’ve run e. Commerce sites In-house photography

Boulder Athletes • • Two Ironman Triathletes Leadville Trail 100 finisher Alpine Mountaineering Rock

Customer Paradigm’s Approach • Consumer Psychology • Web Marketing • Business Strategy Client Making

Customer Paradigm’s Approach Acquire (Get new customers) Retain (Talking to existing customers) §Search Engine

Partial Client List 11 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer.

Organizational Chart 12 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm.

Step 1: Fresh Dev Site Fresh Copy of Magento EE • Dev server •

Step 2: Responsive Theme • • • Based on current site design Responsive Leverage

Step 2: Responsive Theme 15 Copyright © 2015 Customer Paradigm, All Rights Reserved. www.

Step 2: Responsive Theme • • Home page, including slider Category pages Product pages

Step 3: Data Migration We will move over: • • • Products Category Payment

Step 4: Additional Modules • • Pay with Amazon Protein Calculator Military Shipping (APO-FPO)

Step 4: Additional Modules • SEO Optimization • Blog Section • Store Locator for

Step 5: Load Testing • Testing for 30, 000 users per day. • Testing

Step 5: Load Testing 21 Copyright © 2015 Customer Paradigm, All Rights Reserved. www.

Step 6: Testing, Q&A • Testing on major browsers • Testing functionality, including: •

Step 7: Push Live • Put live site into maintenance mode. • Tables are

Future Ideas • • • Recurring Purchases Geo targeting for retail stores Amazon integration

Questions? • Acquire • Retain • Interact Contact: Jeff Finkelstein: 303. 473. 4400 jeff@customerparadigm.

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Magento Experts • • • Magento Solutions Partner Certified Magento Developers Based in Boulder, CO 10, 900+ Projects Founded 02. 2002 5 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Search Marketing Experts • Google-certified Agency • Google Adwords since 2002 • Expert witness in federal trademark case. • Top 100 Moz. com Ranking (of 350, 000) 6 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

High Volume e. Commerce • • • We’ve run e. Commerce sites In-house photography Responsive design Credit card processing Inventory integration Site speed management 7 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Boulder Athletes • • Two Ironman Triathletes Leadville Trail 100 finisher Alpine Mountaineering Rock Climbing, Skiing 8 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Customer Paradigm’s Approach • Consumer Psychology • Web Marketing • Business Strategy Client Making World Better Place Customer Paradigm End User Where needs of Client, End User & Customer Paradigm Intersect = Win / Win 9 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Customer Paradigm’s Approach Acquire (Get new customers) Retain (Talking to existing customers) §Search Engine Optimization §Search Engine Marketing §Direct Mail §Trade Show Marketing §Viral / Microsites §Social Media §Email Marketing §Social Media §Direct Mail Interact (Interact via the web) §Design §Content Mgmt §Photography §Magento e. Commerce 10 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Step 2: Responsive Theme • • • Based on current site design Responsive Leverage current brand standards Make it easy for end users Make it easy for you to add content 14 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Step 2: Responsive Theme • • Home page, including slider Category pages Product pages Cart, Checkout Content CMS pages Social Media Links Blog 16 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Step 4: Additional Modules • • Pay with Amazon Protein Calculator Military Shipping (APO-FPO) Affiliate Tab for Brick & Mortar Retailers • CMS, including training • CRM, Analytics 18 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Step 5: Load Testing • Testing for 30, 000 users per day. • Testing for 30, 000 ORDERS per day • Siege Engine systems 20 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Step 6: Testing, Q&A • Testing on major browsers • Testing functionality, including: • Account creation • Adding product to the cart • Checkout process • Coupon codes • Shipping methods • Password Reset • Contact forms 22 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Step 7: Push Live • Put live site into maintenance mode. • Tables are locked / customers can’t place new orders • New site launches • We can test with IP-restricted access. • Once approved, it’s live 23 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com

Future Ideas • • • Recurring Purchases Geo targeting for retail stores Amazon integration Free Sample – Database Build Nutritional Consultant section Clothing / other merchandise Sponsorship inquiry Video testimonials What’s in Your Shake (recipes) Origin Story for Ascent Protein 24 Copyright © 2015 Customer Paradigm, All Rights Reserved. www. Customer. Paradigm. com