Arts During COVID19 National Survey October 2020 Prepared
Arts During COVID-19 National Survey October 2020 Prepared by John O’Mahony J. 202036/JOM
Research Background & Objectives
Research Background & Objectives ● This National Survey was conducted to establish levels of willingness to attend live arts events and alternative formats as Ireland adapts to the COVID 19 pandemic. ● The full programme of interviews was conducted online via B&A’s Online Omnibus and all aspects of the survey were managed by Behaviour & Attitudes internally with the sample drawn from our own consumer panel Acumen. ● B&A’s Online Omnibus is strictly quota controlled to reflect the national population and delivers a sample of 1, 000 adults aged 16 years plus. ● The sample selected for the survey is extracted abiding by strict contact rules with individuals randomly selected within the survey target groupings. The quality controls applied to each survey include a series of integrity checks, including time for completion and screening data response patterns. ● Comparisons are drawn with the previous edition of this survey from June. ● This research was conducted in Oct 2020.
Sample Profile : Demographics Base: All Adults aged 16+ n – 1043 % Gender Age Social Class 4 % Male 49 Dublin 29 Female 51 Leinster 27 18 -24 14 Munster 27 25 -34 16 Conn/Ulster 18 35 -49 30 Urban 66 50 -64 22 Rural 34 65+ 18 ABC 1 F 49 C 2 DE 50 Analysis of Sample Region Area Male Female 49% 51% Dublin 29% Urban 66% Rural 34% Arts Council | Arts during Lockdown | June 2020
Arts attendance ‘past 12 months’ Pre - Covid
Arts attendance ‘past 12 months’ Pre - COVID Base: Adults aged 16+ n – 1043 ‘Past 12 Months’ Pre – Lockdown’ June % 68 Films at a cinema or other venue Rock or Popular music Art Exhibition (paintings, sculpture, photography, etc. ) Street arts (e. g. outdoor based performance/ parade/ carnival/ circus) Plays Stand-up comedy Musical Traditional Irish/Folk music Live streaming of an event at a cinema (e. g. play, opera, concert etc. ) Circus – in a tent or other venue Traditional Irish/Folk dance performance (not competitive event) Event connected with books or writing (e. g reading or interview with author) Event connected with Architecture (eg talk, exhibition, guided tour) Country Music Other music Classical music Jazz/Blues music World music Opera Ballet Contemporary dance performance Other performance, concert, event (specify) 27 26 24 23 21 17 15 11 10 9 9 8 7 7 6 5 4 3 3 2 8 Any 85 % 64 22 19 19 20 17 16 11 13 10 10 7 5 9 4 5 3 5 5 3 2 5 81 2018/19 Average % 53 20 17 20 19 13 17 16 8 7 10 5 5 14 7 6 7 7 4 2 4 6 79 85% of Irish adults indicate they attended any arts event in the pre- Covid 12 month period. 6 Q. 1 Thinking back now to the 12 months prior to the start of the Covid 19 crisis in Ireland in March 2020; in those 12 months, from March 2019 to March 2020, did you attend any of the following events outside the home? Arts Council | Arts during Lockdown | June 2020
Arts attendance ‘past 12 months’ Pre - COVID: Segmentation Base : All Adults aged 16+ n- 1043 October ‘Past 12 Months’ Pre – COVID % June ‘Past 12 Months’ Pre – COVID % % 27 “Occassionals” 25 “Regulars” 20 18 “Aficionados” 12 10 “Films only” 19 21 “None” 1 -2 Types 23 23 3 -4 Types 30 26 5 + Types 2018/19 Average 24 9 15 77% of all Irish adults are ‘arts goers’ (excl. ‘films only’/ ‘none’). 7 Q. 1 Thinking back now to the 12 months prior to the start of the Covid 19 crisis in Ireland in March 2020; in those 12 months, from March 2019 to Arts Council | Arts during Lockdown | June 2020 March 2020, did you attend any of the following events outside the home?
Arts attendance ‘Past 12 months’ Pre Lockdown: Segmentation Base: All Adults aged 16+ n - 1, 043 Share of Art goers 77% of pop. Occasionals 30% (33%) Regulars 39% (38%) Aficionados 31% (29%) (June 2020) Aficionados account for 31% of all art goers (but a likely much higher percentage of attendances as per previous research). 8 Q. 1 Thinking back now to the 12 months prior to the start of the Covid 19 crisis in Ireland in March 2020; in those 12 months, from March 2019 to March 2020, did you attend any of the following events outside the home? Arts Council | Arts during Lockdown | June 2020
The Arts & Living with Covid
Level of concern with attending arts events/ venues (October 2020) Base: Adults aged 16+ n – 1043 Music or other performance in a standing indoor venue Concert Hall/Opera House (indoors) Theatre, Music, Dance or talk in a seated indoor venue Multiplex Cinema Art Gallery (indoors) Music or other performance at an outdoor venue % % % Street arts (e. g. outdoor based performance/ parade/ carnival/ circus) % 17 15 Very concerned 46 35 33 31 25 41 40 Somewhat concerned 39 39 35 Not very concerned 12 Not at all concerned 7 Any Concern 42 81 16 17 9 8 75 75 21 9 70 37 26 30 35 10 11 13 63 58 52 The high levels of concern at attending live arts events continue in October 2020; as does the distinction between indoor and outdoor venues. 11 Q. 2 How concerned are you about attending an arts event in the following venues. . . Arts Council | Arts during Lockdown | June 2020
Level of concern with attending arts events/ venues (October 2020) Base: All adults aged 16+ n – 1, 043 Somewhat concerned Music or other performance in a standing indoor venue Concert Hall/Opera House (indoors) Theatre, Music, Dance or talk in a seated indoor venue Multiplex Cinema Art Gallery (indoors) Music or other performance at an outdoor venue Street arts (e. g. outdoor based performance/ parade/ carnival/ circus) Oct June Oct June 35 38 Very concerned Any concern 46 40 (81) (78) 40 43 35 33 (75) 42 43 33 32 (75) 39 42 31 32 (70) 39 42 (76) (75) (74) 25 23 (63) (65) 41 40 17 21 (58) 37 39 15 17 (52) (61) (56) Our levels of concern attending indoor venues in particular remain very high; however levels can show a slight decline since June. 12 Q. 2 How concerned are you about attending an arts event in the following venues. . . Arts Council | Arts during Lockdown | June 2020
Level of concern with attending arts events/venues: Very concerned x Arts segmentation Base: Adults aged 16+ n – 1043 Very concerned Total Arts Segmentation Any Arts Goers Occasional Regular Aficionados Films at a cinema ONLY None 1043 % 805 % 230 % 314 % 261 % 89 % 149 % Music or other performance in a standing indoor venue 46 48 49 47 49 37 41 Concert Hall/Opera House (indoors) 35 34 36 30 38 29 40 Theatre, Music, Dance or talk in a seated indoor venue 33 33 34 29 37 28 37 Multiplex Cinema 31 30 30 28 31 30 37 Art Gallery (indoors) 25 24 28 21 22 24 30 Music or other performance at an outdoor venue 17 17 21 14 17 16 18 Street arts (e. g. outdoor based performance/ parade/ carnival/ circus) 15 14 18 12 14 13 19 Base Aficionados are again typically the most concerned with attending indoor venues. 13 Q. 2 How concerned are you about attending an arts event in the following venues. . . Arts Council | Arts during Lockdown | June 2020
What can venues do to encourage attendance? Base: Adults aged 16+ n – 1043 More likely to visit a venue for a live arts performance if … October 2020 June 2020 % There was a limit on the numbers attending so the venue is partially full 67 All attendees having their temperature checked prior to entering the venue 56 Being supplied with clinical face masks prior to entering the venue 50 Ticket prices were temporarily reduced for a period of time (until the end of the year) Being supplied with clinical gloves and hand disinfectant prior to entering the venue The bar area remains closed 35 You are required to sign a waiver prior to attending, absolving the venue of the risk of you being exposed to, or accidentally exposing others to coronavirus Ticket prices were temporarily increased for a period of time (until the end of the year) 16 7 % There was a limit on the numbers attending so the venue is partially full All attendees having their temperature checked prior to entering the venue 54 N/A Being supplied with clinical face masks prior to entering the venue 43 Ticket prices were temporarily reduced for a period of time (until the end of the year) 42 Being supplied with clinical gloves and hand disinfectant prior to entering the venue 45 39 44 The bar area remains closed You are required to sign a waiver prior to attending, absolving the venue of the risk of you being exposed to, or accidentally exposing others to coronavirus Ticket prices were temporarily increased for a period of time (until the end of the year) 32 18 11 The reassurances provided by limited numbers, face masks and discounts has increased since June; note also the prominence of ‘temperature checks’. 15 Q. 3 When stay-at-home requirements are lifted, to what extent would. . . make you more or less likely to visit a venue for a live arts performance? Arts Council | Arts during Lockdown | June 2020
What can venues do to encourage attendance? Base: Adults aged 16+ n – 1043 More likely if… Total Arts Segmentation Any Arts Goers Occasional Regular Aficionados Films at a cinema ONLY None 1043 % 805 % 230 % 314 % 261 % 89 % 149 % There was a limit on the numbers attending so the venue is partially full 67 71 62 78 70 63 52 All attendees having their temperature checked prior to entering the venue 56 58 54 63 55 56 45 Being supplied with clinical face masks prior to entering the venue 50 52 46 56 52 51 40 Ticket prices were temporarily reduced for a period of time (until the end of the year) 43 46 40 50 48 43 25 Being supplied with clinical gloves and hand disinfectant prior to entering the venue 42 43 37 47 44 41 39 The bar area remains closed 35 37 35 39 35 34 27 You are required to sign a waiver prior to attending, absolving the venue of the risk of you being exposed to, or accidentally exposing others to coronavirus 16 16 15 17 15 13 18 Ticket prices were temporarily increased for a period of time (until the end of the year) 7 7 6 8 8 Average ‘More Likely’ 40 41 37 45 41 39 32 Base The positive impact of the initiatives is broadly similar across the various attendee groups; peaking among ‘Regulars’. 16 Q. 3 When stay-at-home requirements are lifted, to what extent would. . . make you more or less likely to visit a venue for a live arts performance? Arts Council | Arts during Lockdown | June 2020
Online Arts Engagement 18 Arts Council | Arts during Lockdown | June 2020
Arts Engagement Online: During COVID Base: Adults aged 16+ n – 1043 During COVID October 2020 ANY Watched a play, concert, opera or other artistic output online Participated in an online arts class/ group /tutorial Any Pre-COVID 26 19 24 June 2020 % % 36 32 21 16 28 Q. 4 b And since the Irish government implemented physical distancing measures in response to the Covid 19 virus, have you done either of the following online/ on the internet? Engagement with the Arts online continues to rise, being 36% of all adults in October. 19 Arts Council | Arts during Lockdown | June 2020
Future Arts Engagement Online: Willing to pay for access Base: Engaged with Arts Online either ‘past 12 months’ or during Lockdown n - 446 Watching a play, concert, opera or other artistic output online by Irish artists you enjoy Oct 2020 % June 2020 % Yes 71% Afficionados 72% Under 34 years Participating in an online arts class/group/tutorial 60% Afficionados 63% Under 34 years 64 Oct 2020 % June 2020 % Yes 54 52 57 Willingness to pay for future online arts activities among recent users has risen in October with 64% willing to pay to watch plays, concerts etc. 22 Q. 5 In future, would you be willing to pay for accessing the following online content? Arts Council | Arts during Lockdown | June 2020
a Summary & Conclusions 24 Arts Council | Arts during Lockdown | Oct 2020
Summary & Conclusions ● The high level of concern at attending live arts events continues in October 2020; as does the distinction between indoor and outdoor venues; however levels can show a slight decline since June. ● Levels of concern increase with age, being much lower among those under 24 years. Aficionados are again typically the most concerned with attending indoor venues. ● The reassurances provided by limited numbers, face masks and temporary discounts has increased since June; encouragement provided by ‘temperature checks’ is also prominent. ● The positive impact of the initiatives is broadly comparable across the various attendee groups and by key demographics. Temporary discounting is most effective with younger age groups. ● Engagement with the Arts online continues to rise, being 36% of all adults in October. The incidence of online engagement among Aficionados is very high at 61%; confirming the importance of Irish Arts being extensively available online; there is also likely an opportunity to encourage higher online engagement from Regulars. ● Willingness to pay for future online arts activities among recent users has risen in October with 64% willing to pay to watch plays, concerts etc, and this is largely consistent demographically. 25 Arts Council | Arts during Lockdown | June 2020
Thank you. Milltown House Mount Saint Annes Milltown, Dublin 6 - D 06 Y 822 +353 1 205 7500 | www. banda. ie 26 Arts Council | Arts during Lockdown | June 2020
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