Arts Culture and Entertainment RD Department National Qualifications

Arts, Culture and Entertainment R&D Department National Qualifications Authority, UAE October 2016

UAE Vision 2021 Indicator 2012 results 2021 targets Competitive knowledge economy (selected targets): Non-Oil Real GDP Growth 3. 2% (Preliminary 2015) • Economy diversification • Expansion of the private sector • Emiratisation Global Competitiveness Index Rank 16 (2016 -2017 Report) Share of UAE Nationals in the Workforce 0. 61% (2015 Estimate) 8% Emiratisation Rate in the Private Sector 1. 08% (2015) 5% 5% Among the top 10 countries Target: A nurturing and sustainable environment for quality living Emiratis will enjoy the highest living standards, long and healthy lives, first-rate education and well-rounded lifestyles guaranteed by excellent public services and recreational activities, within a safe and rich natural and social environment. Public authorities will ensure that the people of the UAE can thrive in an environment rich in cultural and recreational activities, including sports and entertainment. Dynamic public initiatives will be complemented by a growing number of privately organised events, festivals and exhibitions.

Occupations and Careers Handbook for UAE Nationals From a range of national activity indicators, twelve (12) industry sectors were identified. Industry sector About 20, 000 UAE nationals enter the job market every year (Emirates National Development Programme (ENDP). The Handbook acts as an important reference for employment opportunities in the key sectors. No. Code 1 A Government services and public administration Arts, culture and entertainment 2 B Community, health and social services 3 C 4 D 5 E 6 F 7 G 8 H Utilities and infrastructure 9 I Energy resources – oil, natural gas, petrochemical, chemical and mining/quarrying 10 J Manufacturing 11 K Logistics and transport 12 L Agriculture, livestock and fishery Job opportunities: • Multimedia designer • Graphic designer • Librarian • Writer • Journalist • Photographer • Film, stage and related director/producer • Announcer on radio, television and other media • Gallery/museum specialist Example employer Media corporations, media authorities, radio, TV, libraries, museums, galleries, newspapers, magazines, animation studios, exhibition companies, Abu Dhabi Tourism Authority, centers for culture understanding Business, administration and financial services Tourism, hospitality, retail and leisure services including personal care services Arts, culture and entertainment Education, learning and social development Building and construction, estates and assets development and management

Key initiatives in arts, culture and entertainment Law on cultural heritage • A law on preservation of the cultural heritage of the emirate of Abu Dhabi was passed by H. H. Sheikh Khalifa bin Zayed Al Nahyan, the President of the UAE, on October 12, 2016. • The law aims at protecting, identifying, preserving, managing and promoting Abu Dhabi’s cultural heritage. • The Abu Dhabi Tourism and Culture Authority is to establish two records – one for tangible cultural heritage and one for intangible cultural heritage. Intangible cultural heritage will be incorporated into school curricula. • • • Museums in the UAE Dubai Museum Ajman Fort and Museum Al Ain National Museum Al Ahmadiya School Sharjah Art Museum Sharjah Museum of Islamic Civilization Heritage Village in Abu Dhabi Heritage Village in Dubai Qasr Al Hosn

Key initiatives in arts, culture and entertainment Saadiyat Cultural District Louvre Abu Dhabi Guggenheim Abu Dhabi 5 th edition of the Arabic language forum 13 October, 2016 Sh. Zayed National Museum Higher education institutions in the UAE offering programmes in arts and culture ü Abu Dhabi University: Bachelor of Arts in Arts, Culture and Heritage Management ü American University of Sharjah: Graduate Certificate in Museum and Heritage Studies ü Paris Sorbonne University, Abu Dhabi: • Bachelor of Literature, Publishing and Media Audio Visual • Master of History of Art and Museum Studies ü University of Sharjah: Bachelor of Arts in Art History and Museum Studies ü United Arab Emirates University: Minor in Cultural Resource Management at the History and Archeology Department at the College of Humanities and Social Studies ü Zayed University: Master of Arts in Museum Studies • Under the slogan Arabic is the language of culture • Working papers focusing on the role of the modern theatre and media to protect the language were presented. • "This culture and knowledge development forum is a platform to discuss all matters related to the development of cultural awareness in the community, as well as development of the literary, artistic and cultural and linguistic diversity in the state, said Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and Knowledge Development.

Arts, culture and entertainment development in the UAE twofour 54 Abu Dhabi is a tax-free media zone dedicated to nurture media businesses and professionals to ensure the growth and sustainability of the region’s media industry. Dubai Media City (DMC), launched in January 2001 to establish Dubai as the region’s leading media hub, encompasses a media community of over 20, 000 people working in over 2000 regional and international media companies. Image Nation Abu Dhabi is one of the leading media and entertainment companies in the Arabic-speaking world, producing local and international films, documentaries and television content, and is a pan-Arabic broadcaster following the 2015 launch of Quest Arabiya. Emiratisation initiatives in media • New initiatives launched by the National Media Council to facilitate recruitment of UAE nationals and increase the level of nationalization in the media industry • Incentive programmes launched to attract Emirati talent to the media industry with the help of the government bodies and the media institutions • Currently, emiratisation in the UAE media sector stands at a little over 25%.

Arts, culture and entertainment development in the UAE EXPO 2020 Dubai Expo 2020 Dubai • is likely to create 277, 000 jobs • the number of tourists in Dubai to reach 20 million people The Mohammed bin Rashid Library in Al Jaddaf, a Dh 1 billion project, is expected to open at the end of 2017. It will hold more than 1. 5 million volumes, 1 million audio books and 2 million e-books, making it the world’s largest electronic collection and the biggest library in the Arab world. Yas Waterworld Formula 1 Abu Dhabi Dubai Parks and Resorts • recruitment roadshows across the country to employ 1000 Emiratis over the next year. • 800 Emirati candidates with high school education or below will be provided six months of training. Ferrari World Abu Dhabi

Arts, culture and entertainment activity Dubai Opera

The annual growth rate of compensation of employees at current prices in ‘Arts, recreation and other services’ in 2015 was 7. 5%. The average wage per employee in 2013 in the ‘Arts, entertainment and recreation’ activity was AED 94, 000.

Employability in the arts, culture and entertainment sector in the emirate of Abu Dhabi

Employability in the arts, culture and entertainment sector in the emirate of Dubai

Employability in the arts, culture and entertainment sector in the emirate of Dubai

Recruitment of UAE graduates Recruitment of Top Graduates in the UAE – 2016 Salary expectations Main reason behind the choice of employer Bayt. com Middle East Job Index survey (summer 2016) Hiring intention: Highest Banking/finance industry 74% Hospitality/recreation/entertainment 73% Telecommunications industry 71% Lowest Popularity by company type % Government/civil service % 58% The private sector is expected to offer the most employment options in the next few months and be the driving force of job growth in the MENA region. 2005: Launch of the Emirates Nationals Development Programme (ENDP) to integrate the UAE nationals in the private sector

Arts, design and media as a field of studies Enrollment in Arts & Design: 1. 98% (UAE national & expatriate students) 2013/2014 DUBAI

Endorsed qualifications by industry sector Qualification types: • Principal qualification Code 105 endorsed qualifications • Composite award (as of August 2016) • Component award 45 29 16 10 2 2 Community, Business, Tourism, Education, Building and health and social administration and hospitality, retail learning and social construction, services financial services and leisure development estates and assets serivces including development and personal care management services 1 Utilities and infrastructure Logistics and transport Industry sector A Government services and public administration B Community, health and social services C Business, administration and financial services D Tourism, hospitality, retail and leisure services including personal care services E Arts, culture and entertainment F Education, learning and social development G Building and construction, estates and assets development and management H Utilities and infrastructure I Energy resources – oil, natural gas, petrochemical, chemical and mining/quarrying J Manufacturing K Logistics and transport L Agriculture, livestock and fishery There are no endorsed qualifications in the Arts, Culture and Entertainment sector (as of August 2016)