ARTISTRY SIGNATURE EYES Volume Mascara ARTISTRY SIGNATURE EYES
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ARTISTRY SIGNATURE EYES™ Volume Mascara
ARTISTRY SIGNATURE EYES™ Volume Mascara KEY PRODUCT MESSAGE Instant Intensity. 600% more volume for the thickest, most dramatic lashes.
ARTISTRY SIGNATURE EYES™ Volume Mascara PRODUCT OVERVIEW • Boosts lash volume up to 600% for thick, bold lashes. • Sculpts and separates lashes. • Full. FX formula contains thickening polymers and rich pigments to coat every lash. To immediately amplify for intense, mesmerising eyes. • Non-flaking, non-smudging, non-spiking, non-tangling. • Excellent Magna. Boost brush is designed to pick up and brush on the optimal amount of formula to enhance every lash dramatically. • Available in black.
ARTISTRY SIGNATURE EYES™ Volume Mascara FEATURES / BENEFITS FEATURES BENEFITS Revolutionary volumising Full. FX formula boosts lashes up to 600% Lashes look thicker, fuller, more dramatic with more separation between each lash Unique Magna. Boost brush Instantly multiplies and adds fullness to even the smallest, sparsest lashes Long-wearing Lasts up to 8 hours Conditioning ingredients Treats lashes as it beautifies for healthierlooking lashes
ARTISTRY SIGNATURE EYES™ Volume Mascara PRODUCT USAGE • Hold mascara brush horizontally and sweep upward from base of lashes to tips. • Use as many strokes as needed to get the desired effect. • Once top lashes are dry, apply to bottom lashes in a continuous motion. • Remove with ARTISTRY essentials Eye and Lip Makeup Remover or warm water. Close your eyes and splash warm water over lashes. Bath temperature is ideal (39°C). Press gently with fingertips, washcloth or cotton pad.
ARTISTRY SIGNATURE EYES™ Volume Mascara TARGET CUSTOMERS • Women who are fashion forward and want to emphasise their lashes to create a bold statement. CONVERSATION STARTERS • When you are engaging in a selling conversation with a customer regarding colour, here a few conversation starters regarding her choice in mascara: • What mascara are you using presently? • Tell me how you like your lashes to look. • When you get dressed to go out, what beauty products do you always use? • What is your most expressive feature? • Which eye look you would like to achieve: extended length or richly volumised?
ARTISTRY SIGNATURE EYES™ Volume Mascara TECHNOLOGY • Full. FX formula with thickening polymers and rich pigments is clinically proven to dramatically increase lash volume. • Breakthrough Magna. Boost brush is designed to pick up and brush on the optimal amount of formula to greatly enhance every lash.
ARTISTRY SIGNATURE EYES™ Volume Mascara CROSS SELLING PRODUCTS Cross selling is also a wonderful way to introduce your customer to other ARTISTRY products and to educate her about their many benefits. Specific Cross Selling Opportunities: • ARTISTRY SIGNATURE EYES™ Automatic Liquid Eye Liner – intense, rich, glide-on colour to accentuate, define and create endlessly stunning eye looks. • ARTISTRY Automatic Eye. Brow Pencil – provides a perfect texture to reshape, redefine, and fill in brows for a smooth and natural-looking application. • ARTISTRY Eye colour – instantly helps your eyes look highlighted, feminine and modern. Velvety smooth powder applies effortlessly, feels light as a feather. Micronised pigments deliver a modern spectrum of pure colour and finishes that last the whole day.
ARTISTRY SIGNATURE EYES™ Volume Mascara FOLLOW-UP After 2 Days: • Follow up with your customer two days after she has received the product to see how she likes it. • Also, make sure the customer is using the product correctly. After 4 Weeks: • Ask your customer if she enjoyed using the product and is ready to reorder. Reorders will be dependent upon how your customer uses the product. • Tell your customer that for the best results, she should replace her mascara within 3 months. 8– 12 Weeks: • Follow up with your customer after 6 -8 weeks to confirm her next order has been shipped. • You may also want to take the opportunity to cross sell additional products like ARTISTRY SIGNATURE EYES