Artificial Intelligence Digital Marketing CLOP Multipurpose Premium Template

Artificial Intelligence & Digital Marketing

CLOP Multipurpose Premium Template

What is Artificial Intelligence? Artificial intelligence is about making computers able to perform the thinking tasks that humans and animals are capable of.

Problems Solved By AI We can already program computers to have super-human abilities in solving many problems: Arithmetic Sorting Searching Multivariate Mathematics Equations Sorting Millions of Data Smart Searching Face Recognition Natural Language Speaking Decision Making Facial Muscle Movement Recognition Voice Recognition and Natural Language Risk Analysis

Where AI is used? Transportations Education Pedestrian Safety, Traffic Patterns, Autonomous Vehicles, Smart Content, Interactive Apps, Automated Tasks, Virtual Corporate Decision Making, Improvement of Public Safety Lecturers, Performance Prediction etc Medicine Business Disease Prediction, Robotic Surgery, Gene Research, Prediction Modeling, Forecasting, Risk Management etc. Unmistakable Diagnosis, Mistake Catching etc. Banking Marketing Profiling Customers, Streamlining Processes, Transaction Smart Implementations on Reach, Act, Convert and Patterns, Fraud Recognition, Money Laundry Recognition Engage Buyers, Smart Insights and Prediction Models etc.

Our Client List Sample Tagline Goes Here Digital Era “ 2018” The number of internet users worldwide in 2018 is 4. 021 billion, up 7 percent year-on-year The number of social media users worldwide in 2018 is 3. 196 billion, up 13 percent year-on-year The number of mobile phone users in 2018 is 5. 135 billion, up 4 percent year-on-year ©Source: Global. Web. Index | GSMA Intelligence | Statista | Locowise | Similar. Web

Internet Statistics 2018 1. 886. 705. 632 Active Websites 4. 021. 000 Internet Users 5. 135. 000 Mobile Users 2. 958. 000 Mobile Users 156. 000 E-mails are daily sent 459. 380. 000 US Dollars in 2019 © Statista 2018

Our Digital World Million Users Per Social Media Platform 2, 2 B Facebook 1, 5 B You. Tube 1, 3 B What. App 980 M We. Chat 800 M Instagram 330 M Twitter 300 M Skype 260 M Linked. In 200 M Pinterest © Statista 2018

Customer Lifecycle 01 03 04 02 Reach Act Convert Engage Reach is the initial stage of The second stage of the This is the important stage Once a purchase is made, it the buyer’s journey. The key consumer journey is of moving a consumer from is important to continuously is to attract more visitors and intended to draw the being an interested prospect build engagement with the provide an engaging consumer in and to make to being a customer or intention of expanding the experience that will lead to a them aware of your products member. relationship and potentially purchase. and services. generating referral business.

Actions that Websites & Social Prompt Consumers Being Responsive 48% Offering Promotions 46% Providing Educational Content 42% Sharing Interesting Visuals 38% Being Funny 36% Offer Exclusive Content 35% Statista 2018

The Future of AI In Digital Marketing Smart Applications Reach Smart Content Curation, Programmatic Media Buying, AI Generated Content, Voice Search Act Propensity Modeling, Ad Targeting, Predictive Analytics, Lead Scoring Convert Dynamic Pricing, Re-Targeting, Web & App Personalization, Chatbots Engage Predictive Customer Service, Marketing Automation, 1: 1 Dynamic Emails

Data Generation – Data Mining every minute. . . You. Tube users watch 4. 1 million videos. Google delivers results for 3. 6 million searches. Wikipedia users publish 600 new edits. 2. 500. 000 Bytes are daily generated Data Mining is a process used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can learn more about their customers and develop more effective marketing strategies as well as increase sales and decrease costs.

AI Through Data Mining Data mining is used to discover patterns and relationships in the data in order to help make better decisions. Data mining can help spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. . Data Sets CLOP Machine Learning Multipurpose Premium Template Data Base Systems Statistics

Travelling Salesman Problem No best solution yet found!

The Way To AI Selection Pre-processing Transformation Data Mining Evaluation Decision

AI In Digital Marketing With the assistance of AI and machine learning, marketers are being challenged to connect activity and behavioral inputs with consumer outputs. The inputs can be transaction history, website inquiries, social media interactions, or any other way we can collect insights on specific customers and members. With machine learning, the data is analyzed with advanced algorithms to better understand the intent of the inputs and to provide personalized and real-time outputs (messages). User Profiling User Analysis User Grouping User Targeting

AI & Robotics Applications University of Essex, United Kingdom Computer Science & Electronic Engineering Your Text here Description © All Rights Reserved University of Essex, Computer Science & Electronic Engineering, United Kingdom

Dimitris Gkikas. Thank you for your patience! Artificial Intelligence & Digital Marketing Researcher University Of Patras Greece