Articulating your Value Proposition is customer language WHAT

Articulating your Value Proposition is customer language… WHAT IS A VALUE PROPOSITION? We help (A = audience) do (B=Goal) by doing (C=Tactics) with (D=Differentiator) DEFINE ‘B’ DEFINE ‘A’ DEFINE ‘C’ DEFINE ‘D’ The Audience The Goal The Tactics What types of companies, people, buyers do you typically work with? What problems do your customers typically come to you with? Describe the pain point from the perspective of the customer. The Differentiator What tactics does your business use to solve your customers’ problems? When customers buy your product or solution, what outputs do they consider to be the most valuable? PAIN #1 PAIN #2 PAIN #3 PAIN #4 WHAT IS YOUR VALUE PROPOSITION? Source: Brainrider

Articulating your Value Proposition is customer language… WHAT IS A VALUE PROPOSITION? We help (A = audience) do (B=Goal) by doing (C=Tactics) with (D=Differentiator) DEFINE ‘B’ DEFINE ‘A’ DEFINE ‘C’ DEFINE ‘D’ The Audience The Goal The Tactics What types of companies, people, buyers do you typically work with? What problems do your customers typically come to you with? Describe the pain point from the perspective of the customer. The Differentiator What tactics does your business use to solve your customers’ problems? When customers buy your product or solution, what outputs do they consider to be the most valuable? Developing the habits of high performance in the team Through ‘hands on’ coaching of the owner & senior mgt in practical management skills PAIN #1 Need to remove any unproductive behaviours & attitudes of their team PAIN #2 Owners of fast growing SMEs PAIN #3 PAIN #4 WHAT IS YOUR VALUE PROPOSITION? We help owners of fast growing SMEs remove unproductive behaviours & attitudes of their team by developing the habits of high performance with ‘hands on’ coaching of the owner & senior mgt in practical management skills Source: Brainrider

Articulating your Value Proposition is customer language… WHAT IS A VALUE PROPOSITION? We help (A = audience) do (B=Goal) by doing (C=Tactics) with (D=Differentiator) DEFINE ‘B’ DEFINE ‘A’ DEFINE ‘C’ DEFINE ‘D’ The Audience The Goal The Tactics What types of companies, people, buyers do you typically work with? What problems do your customers typically come to you with? Describe the pain point from the perspective of the customer. The Differentiator What tactics does your business use to solve your customers’ problems? When customers buy your product or solution, what outputs do they consider to be the most valuable? By creating systems for each part of the business Holding the owner accountable to get the boring (but critical) stuff done PAIN #1 PAIN #2 Owners of fast growing SMEs Need to bring order to the chaos that often ensues whilst the business is growing and evolving PAIN #3 PAIN #4 WHAT IS YOUR VALUE PROPOSITION? We help owners of fast growing SMEs bring order to the chaos of an evolving business by creating systems for each part of the business with strong accountability to get the boring (but critical) stuff done Source: Brainrider

Articulating your Value Proposition is customer language… WHAT IS A VALUE PROPOSITION? We help (A = audience) do (B=Goal) by doing (C=Tactics) with (D=Differentiator) DEFINE ‘B’ DEFINE ‘A’ DEFINE ‘C’ DEFINE ‘D’ The Audience The Goal The Tactics What types of companies, people, buyers do you typically work with? What problems do your customers typically come to you with? Describe the pain point from the perspective of the customer. The Differentiator What tactics does your business use to solve your customers’ problems? When customers buy your product or solution, what outputs do they consider to be the most valuable? PAIN #1 PAIN #2 Owners of fast growing SMEs PAIN #3 Need to grow customer numbers, revenue and most importantly profit Implementing the 5 Ways Business Development model A practical sales & marketing plan PAIN #4 WHAT IS YOUR VALUE PROPOSITION? We help owners of fast growing SMEs grow customers, revenue & profit by harnessing the power of the 5 Ways Business Development model with a practical Sales & Marketing plan Source: Brainrider

Articulating your Value Proposition is customer language… WHAT IS A VALUE PROPOSITION? We help (A = audience) do (B=Goal) by doing (C=Tactics) with (D=Differentiator) DEFINE ‘B’ DEFINE ‘A’ DEFINE ‘C’ DEFINE ‘D’ The Audience The Goal The Tactics What types of companies, people, buyers do you typically work with? What problems do your customers typically come to you with? Describe the pain point from the perspective of the customer. The Differentiator What tactics does your business use to solve your customers’ problems? When customers buy your product or solution, what outputs do they consider to be the most valuable? PAIN #1 PAIN #2 Owners of fast growing SMEs PAIN #3 PAIN #4 Need to help to prioritise the 101 plates that they feel they need to be spinning By setting goals in a 90 day action plan Having focused weekly sessions to review progress WHAT IS YOUR VALUE PROPOSITION? We help owners of fast growing SMEs to prioritise the 101 plates that they feel they should be spinning by setting clear goals in their 90 Day Action Plan with focused weekly sessions to review progress Source: Brainrider