Art Graphic Design The Visual Elements What is

Art & Graphic Design The Visual Elements

What is Graphic Design? http: //www. youtube. com/watch? v=GZDu 6 de 15 FA&feature=related

Definition of Graphic Design • Graphic design is the process and art of combining text and graphics to communicate an effective message in the design of logos, posters, and any other type of visual communication.

Design • a visual language, a heighten awareness of the way the world looks; i. e. it’s a way of seeing that is different from what is just physically there. Ex: Henri Matisse • vocabulary and rules

Art vs Design Merriam-Webster Dictionary Definition of Art and Design: • design: to create, fashion, execute, or construct according to plan • art: the conscious use of skill and creative imagination especially in the production of aesthetic objects

Main Components of an Artwork Subject: the depicted object(s) Form: visual organization Content: the subject matter

Form & Content Piano Lesson, Henri Matisse, 1916 Music Lesson, Henri Matisse, 1917

Elements of Art and Design 1. Line 4. Texture 2. Mass 5. Light 3. Color 6. Space

THE USE OF LINE IN ART & DESIGN Line is a path traced by a moving point. Leonardo da Vinci Willem De Kooning

THE USE OF LINE IN ART & DESIGN College Textbook Cover for International Business Picasso Line drawing studies Cover conveys concepts of movement, transparency and the intersection of cultures within international business today.

THE USE OF LINE IN ART & DESIGN Lines can be used to record the borders of forms Best Buddies, Keith Haring Blond Waiting, Roy Lichtenstein, 1964

THE USE OF LINE IN ART & DESIGN Lines can be used to create depth and texture: a good example of this is in the process of modeling. Self-Portrait, Vincent Van Gogh

LINE QUALITY • Lines can have infinite variety • Different lines can create different moods Horizontal lines / Vertical lines / Angular lines / Curved lines

THE FUNCTION OF LINE IN ART • Lines can be used to convey direction as well as to indicate motion The Biglin Brothers Racing, Thomas Eakins, 1873 -74

Art vs Design – FORM & SPACE Form is a visual organization of the artwork. It is the way a thing looks – the shape, proportion, balance, harmony of it’s parts, etc.

Art vs Design – FORM & SPACE LOVE / sculpture, Robert Indiana, 1976 Typographic Rendition of Robert Indiana’s artwork LOVE (computer software) Advertising Campaign for an i. Pod Shuffle

DEFINITION OF SHAPE Shape is a two-dimensional form. It occupies an area with identifiable boundaries. Boundaries can be created by line, a shift in color, texture, etc. classical still life / lemons Cubist Still Life, Roy Lichtenstein

FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE) Objects - positive shapes. Spaces around objects - negative spaces.

FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE) Classic Dutch Still Life

FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE) Rubin’s vase

FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE) an image inspired by Rubin’s Vase

POSITIVE SHAPES & NEGATIVE SPACE IN ART Negative Space Illustrations by Noma Bar

POSITIVE SHAPES & NEGATIVE SPACE IN ART An illustration by M. C. Escher

DEFINITION OF MASS A Mass is a three-dimensional form that occupies a volume of space. Ex: Mass of clay, the mass of a mountain, etc. Shapes and masses can be roughly divided into two categories: geometric and organic. geometric organic

IMPLIED SHAPES Artists often use implied shapes to add unity to their artwork. The Madonna of the Meadows, Rafael, 1505

COLOR In 1666 Isaac Newton passed a ray of sunlight through a prism 1) Rays refracted into different colors 2) Rays arranged in the order of the colors of the rainbow 3) What we perceive as color is reflected light rays

COLOR WHEEL Complimentary Colors: across from each other Analogous Colors: next too each other

COMPLIMENTARY or ANALOGOUS? First Steps, Vincent Van Gogh

COMPLIMENTARY or ANALOGOUS? Henry Matisse

ATTRIBUTES OF COLOR Hue Value Hue is the pure color. The generic name of the color. Relative lightness or darkness of a color.

WARM AND COLORS BRAVO BRAVO warmer cooler

DKNY Ad: “Be Delicious!” by Gabriel Goldberg, 2008

“HEAVY” & “LIGHT” COLORS Which box would you like to pick up?

Exercise #1 The Blind Man’s Meal, Pablo Picasso, 1903 (left) Acrobat and Young Harlequin, Pablo Picasso, 1905 (right)

Exercise #2

Exercise #3