ARISTOTLES THREE MODES OF RHETORIC Rhetoric Using language
- Slides: 21
ARISTOTLE’S THREE MODES OF RHETORIC Rhetoric – Using language to persuade According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion. " (1) Logos – Logical Appeal (2) Pathos – Emotional Appeal (3) Ethos – Ethical Appeal
LOGICAL APPEALS (LOGOS) Logic Even of reason if you don’t have specific facts at hand, you can try to sway audiences with arguments that will make logical sense to them (i. e. , speak to your readers’ minds and force them to be reasonable/use common sense).
EMOTIONAL APPEALS (PATHOS) Pathos : Greek for “suffering” or “experience” You can also try to convince your audience by appealing to their emotions (e. g. , sympathy, fear, hope, anger, desires, etc. ). These are helpful because emotional responses are often stronger than logical ones (especially when the facts are against you). The danger in using these is that logical readers may recognize that their feelings and emotions are being
ETHICAL APPEALS (ETHOS) Ethos : Greek for “character” Another way to convince your audience is to appeal to your reader’s sense of ethics, or moral values. These appeals: Rely on commonly accepted beliefs and values (e. g. , honesty and fairness are values that most people accept as worthwhile) Establish the credibility or trustworthiness of the source
PATHOS EXAMPLE: How does this advertisement appeal to emotion? Why?
DIRECTIONS: For for: each of the following commercials, look The persuasive claim: What is the advertiser trying to convince you is true? The reasons: Why does the advertiser suggest you should believe their argument? The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals? A possible counterargument: What could someone argue that disproves the advertiser’s claim? Record your answers in your notes
COMMERCIAL 1: ALLSTATE – MAHEM IS COMING!
COMMERCIAL 1: ALLSTATE – MAHEM IS COMING! The persuasive claim? What is the advertiser trying to convince you is true? The reasons: Why does the advertiser suggest you should believe their argument? The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals? A possible counterargument: What could someone argue that disproves the advertiser’s claim?
COMMERCIAL 2: ALLSTATE TV AD BACK TO BASICS
COMMERCIAL 2: ALLSTATE TV AD BACK TO BASICS The persuasive claim? What is the advertiser trying to convince you is true? The reasons: Why does the advertiser suggest you should believe their argument? The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals? A possible counterargument: What could someone argue that disproves the advertiser’s claim?
COMMERCIAL 3: ALLSTATE – TROUBLE NEVER TAKES A HOLIDAY
COMMERCIAL 3: ALLSTATE – TROUBLE NEVER TAKES A HOLIDAY The persuasive claim? What is the advertiser trying to convince you is true? The reasons: Why does the advertiser suggest you should believe their argument? The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals? A possible counterargument: What could someone argue that disproves the advertiser’s claim?
COMMERCIAL 4: GOOGLE CHROME - JESS TIME
COMMERCIAL 4: GOOGLE CHROME - JESS TIME The persuasive claim? What is the advertiser trying to convince you is true? The reasons: Why does the advertiser suggest you should believe their argument? The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals? A possible counterargument: What could someone argue that disproves the advertiser’s claim?
COMMERCIAL 5: HALFTIME IN AMERICA –OFFICIAL CHRYSLER SUPER BOWL
COMMERCIAL 5: HALFTIME IN AMERICA –OFFICIAL CHRYSLER SUPER BOWL The persuasive claim? What is the advertiser trying to convince you is true? The reasons: Why does the advertiser suggest you should believe their argument? The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals? A possible counterargument: What could someone argue that disproves the advertiser’s claim?
COMMERCIAL 6: MAC VS. PC WINDOWS VISTA
COMMERCIAL 6: MAC VS. PC WINDOWS VISTA The persuasive claim? What is the advertiser trying to convince you is true? The reasons: Why does the advertiser suggest you should believe their argument? The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals? A possible counterargument: What could someone argue that disproves the advertiser’s claim?
COMMERCIAL 7: BACK TO THE START
COMMERCIAL 7: BACK TO THE START The persuasive claim? What is the advertiser trying to convince you is true? The reasons: Why does the advertiser suggest you should believe their argument? The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals? A possible counterargument: What could someone argue that disproves the advertiser’s claim?
- Aristotles virtues
- Aristotle's description of a tragic hero
- Aristotles virtues
- Aristotles unities
- Megalopsychia tragedy definition
- Aristotelian tragedy
- Aristotle's persuasion model
- Tragic hero characteristics
- What is the author's claim in this passage
- An introduction to rhetoric using the available means
- Three modes of communication
- Ethos roofing
- Parallel transmission mode
- Mov a, 3000 h is legal illegal
- You eat what you touch
- Merriam webster rhetorical devices
- What is rhetoric
- 3 types of rhetoric
- Canons of rhetoric
- Pathos ethos logos
- Five classical canons of rhetoric
- Exigence literary definition