Argumentative Purposes Why do authors write Why do

Argumentative Purposes Why do authors write? Why do reporters report? Why do ads work?

Educate What does education mean? n What would you see in an article, in a news report, or on a web site that educates? n What techniques or types of words will they use? n What will clue you in that its purpose is not educational? n

Inform What would you see in an article, in a news report, or on a web site that informs? n What types of techniques or words will they use? n What will let you know it is not a source whose purpose is to inform? n

Sway Opinion What would you see in an article, in a news report, or on a web site that sways opinion? n What types of techniques or words will they use? n

Raise Awareness What would you see in an article, in a news report, or on a web site that raises awareness? n What types of techniques or words will they use? n

Manipulate What would you see in an article, in a news report, or on a web site that manipulates? n What will they leave out? n What types of words will be used? n

Create Emotion This can include shock, anger, outrage, desperation, hopelessness, urgency. n What would you see in an article, in a news report, or on a web site that creates any of the above emotions? n

Raise Priority Level What would you see in an article, in a news report, or on a web site that raises our priority level? n How can they create a sense of urgency in us? n

Scares What would you see in an article, in a news report, or on a web site that scares? What techniques will they use? n What types of words will they use? n

Entertain What would you see in an article, in a news report, or on a web site that entertains? n What makes something entertaining versus educational? Manipulative? n

Call to Action What would you see in an article, in a news report, or on a web site that educates? n What words will you see used? n