AQA A 2 Business Studies Unit 4 Suggested
AQA A 2 Business Studies Unit 4 Suggested Cases & Compare and Contrast
Importance of compare & contrast “You are strongly recommended to compare and contrast a number of different takeovers and mergers. ”
Compare and contrast • Great way to integrate & demonstrate evidence • Easier to remember in the exam hall • Helps with written style
Compare and contrast Little v Large
Compare and contrast Takeover v Merger
Compare and contrast Domestic v Cross-border
Compare and contrast Vertical v Horizontal
Compare and contrast Corporate v Private equity
Compare and contrast Success v Failure
Compare and contrast Stakeholder Support v Stakeholder Opposition
Compare and contrast Diversification v Core
Compare and contrast Market Entry v Market Consolidation
Compare / Contrast using Ansoff New Markets Existing Products New Products
4 Must-Research Deals • • Kraft Foods & Cadbury Tata & Jaguar Land Rover British Airways & Iberia RBS & ABN-AMRO
Tata / Jaguar Rover Friendly Conglomerate Timing (pre-crash) Emerging markets Inward investment Profits & success! BA / Iberia Consolidation Emerging markets Economies of scale Competition Survival Leadership Kraft / Cadbury Hostile Cross-border Stakeholder Reaction Cadbury’s Law Revenue Synergies De-merger RBS / ABN-Amro Due diligence (lack) Leadership / Vanity Rationale Risk Impact Disaster!
BUSS 4 Research Bullets for 2012 1 2 3 4 5 6 Motives for takeovers and mergers and how these link with corporate strategy Problems of takeovers and mergers including difficulties integrating businesses successfully Factors influencing the success of takeovers and mergers Impact of takeovers and mergers on the performance of the businesses involved Impact on, and reaction of, stakeholders to takeovers and mergers Reasons why governments might support or intervene in takeovers and mergers
Strategic Motives Integration Problems 1 2 Success Factors Business Impact Stake. Holder Impact Govt Role 3 4 5 6
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