APS Committee on Accreditation of National Exhibitions and

APS Committee on Accreditation of National Exhibitions and Judges Enhancing the Joy of Creating and Judging Exhibits. Exhibit Treatment -The Key to Success January 2019 CANEJ 1

Course Objectives & Outline • Defining Treatment • The role of treatment in an exhibit • Exhibitor choices, subject and treatment types • Consideration of development, comprehensiveness and balance • Elements of treatment with examples from actual exhibits • Differences between One-Frame and Multi-frame exhibits • How treatment can affect the Importance judging criterion • Resources available for assistance in understanding and judging treatment January 2019 CANEJ 2

Defining Treatment • Treatment is how an exhibitor presents the story in the exhibit • It provides a flow = • a narrative story • development of a theme • development of a categorization • Treatment is the Golden Thread, the unifying theme by which the exhibitor gets us from the beginning to the end • It may not be a straight line • It may not be chronological January 2019 CANEJ 3

The Role of Treatment in an Exhibit • The statements of purpose, scope and organizational structure…. . This is what I intend to do. This is how I am going to do it. …. are the goals which treatment (development) intends to satisfy. • Treatment includes the Title Page which is the primary means of communicating with the viewer / jury Treatment (development) “flows” the exhibit from beginning to end. January 2019 CANEJ 4

Exhibitor Choices What does the exhibitor choose when creating an exhibit? • The subject, purpose and scope of the exhibit • The treatment – from the list in MJE 7 or something new • Organization, the flow from beginning to end • How the scope is satisfied by the exhibit’s treatment • How exhibit sections are balanced • If a One-Frame exhibit, ensuring that it fits • How the exhibit ends All of these choices will be explained in subsequent slides January 2019 CANEJ 5

Subject of the Exhibit The title and subtitle should tell viewers the subject A philatelic subject (stamp, issue, use) • Philatelic material explains the philatelic subject A non-philatelic subject (theme) • Philatelic and/or non-philatelic material that • tells a story • follows a theme • or, if topical, demonstrates the categorization January 2019 CANEJ 6

Subject of the Exhibit A philatelic subject (stamp, issue, use) • Philatelic material explains the philatelic subject January 2019 CANEJ 7

Subject of the Exhibit A non-philatelic subject (theme) • Philatelic and/or nonphilatelic material that • tells a story • follows a theme • or, if topical, demonstrates the categorization January 2019 CANEJ 8

Purpose & Scope • The exhibitor should state on the title page the: • purpose of the exhibit • scope of the exhibit • geographic limits What I am going to do. • time limits • other limits • organizational structure How I am going to do it. TREATMENT January 2019 CANEJ 9

Purpose & Scope • The exhibitor should state on the title page the: • purpose of the exhibit • scope of the exhibit What I am going to do. • geographic limits • time limits • other limits purpose scope January 2019 CANEJ 10

Purpose & Scope • The exhibitor should state on the title page the: • organizational structure How I am going to do it. January 2019 CANEJ 11

Organization – How the Exhibit is Developed • A simple statement • An outline • A detailed plan • Thematic exhibits often have a separate plan page per ATA / FIP rules • Topical exhibits use categories The organization includes the “golden thread” taking the story or theme from beginning to end. January 2019 CANEJ 12

Organization Example 1, a simple statement Example 2, a simple plan for a one frame exhibit January 2019 CANEJ 13

Organization Example 3, chapters with explanation Not all exhibits have a purely chronological story line. Exhibits developed along a theme have sections that link to the main topic. . January 2019 CANEJ 14

Organization Example 4, a full outline Topical exhibit treatment uses categories to guide organization and development Topical exhibits have no story, so chapters can often be reordered January 2019 From the exhibit: Hats – Protection, Identity, Fashion. 1. Protection 1. 1 Weather Elements and Sun 1. 2 Associated with Occupation 1. 3 Associated with Combat 1. 4 Associated with Sporting Activities 2. Identity 2. 1 Cultural 2. 2 Religious 2. 3 Organizational 3. Fashion 3. 1 Traditional Designs 3. 2 Fashion Statements CANEJ 15

The Treatment Used A myriad of choices using imagination and creativity • A recognized treatment* such as traditional, aerophilately, display, postal history, etc. • An experimental or hybrid treatment using a mix of recognized treatments • A new treatment of the exhibitor’s creation *Refer to Appendices in the APS Manual of Philatelic Judging and Exhibiting – 7 th Edition (MJE 7), available on the APS website www. stamps. org. January 2019 CANEJ 16

Exhibit or Story “Flow” • The exhibitor develops the exhibit as described in the organization – its “flow” – with a beginning, middle and end • Good development satisfies the stated Purpose, Scope and Organizational Structure • Chapters, sections, categorical divisions, etc. , are aided by judicious use of: • Headings • Sub-headings • Page legends • Color contrasts • BOLDING and fonts January 2019 CANEJ 17

Exhibit or Story Flow • Develop the story • Follow recognized treatments (traditional, postal history, etc. ). • Include a story line, “the golden thread, ” • beginning, middle, and end • Develop and follow a theme • logical subdivisions and links to theme • For topical exhibits, create logical categories • with links to the topic January 2019 CANEJ 18

Exhibit or Story Flow • Recognized treatments provide guidance but can also be imaginatively/creatively customized. • Chapters, sections, categorical divisions are the main breaks in the exhibit. • Each break is introduced as an extension of the title page • Short paragraph introducing the section break • Minimizes clutter and too much verbiage on the title page • Each break can provide a mini-end, a conclusion, that allows a clear transition to the next section break • The flow follows the stated organization (plan) January 2019 CANEJ 19

Exhibit or Story Flow • Recognized treatments can be a starting point for creativity. January 2019 The exhibitor has chosen to mix postal history (marcophily) with fiscal revenue use to tell a story. CANEJ 20

Exhibit or Story Flow • The organization is chronological, split between postal and revenue January 2019 The organization, using chapters, follows the golden thread to develop the story from coffee to tea. CANEJ 21

Exhibit or Story Flow Major section break header Introductory statement January 2019 CANEJ 22

Exhibit or Story Flow Further subdivision of a section break or chapter January 2019 CANEJ 23

Exhibit or Story Flow Another example of a major break that introduces the new section. Section header January 2019 CANEJ 24

Exhibit or Story Flow Mini-end allows transition to next section Haller's 50, 000 troops, their British Bristol F. 2 reconnaissance planes, Italian Ansaldo A. 1 Balilla fighter planes and French FT-17 tanks, would play a significant role in the ensuing Border Wars. Reference to Border Wars at the end of the previous section is a naturally transition to the new section. January 2019 CANEJ 25

Exhibit or Story Flow Example of using bold headers or sub-headers for each new section, and color muting and bolding to continue sections/sub-sections. A page legend (e. g. , upper right) also guides the viewer. January 2019 CANEJ 26

Exhibit or Story Flow Example of using timelines on pages to augment headers and subheaders. Allows to viewer to easily follow the “flow. ” January 2019 CANEJ 27

Comprehensiveness and Balance • Does the level of organizational detail satisfy the stated purpose and scope? • How detailed is the story or theme? • Are some sections dominant or secondary to others? • Do sections contribute appropriately in relation to their part of the overall story / theme? • Does the material used satisfy the stated purpose, scope and organizational structure? • Is everything expected represented? • Are things missing because they are rare? • Is there redundant or irrelevant material? Balance as assessed in treatment, is not a numerical comparison. January 2019 CANEJ 28

Comprehensiveness and Balance • Is this a comprehensive and balanced exhibit? • How many pages are devoted to each chapter? January 2019 CANEJ 29

Comprehensiveness and Balance • Is this a comprehensive and balanced exhibit? Yes, it follows the recipe. • How many pages are devoted to each chapter? As appropriate to the number of utensils and ingredients used. January 2019 Breakdown of apple pie recipe in exhibit. Title Page = recipe Preparing the crust = 5 pages (11 covers) 3 utensils used 7 ingredients used Making the filling = 3 pages (9 covers) 3 utensils used 4 ingredients used Baking the pie = 4 pages (7 covers) 4 utensils used 2 ingredients used Serving the pie = 3 pages (8 covers) 3 utensils used 3 ingredients used CANEJ 30

Comprehensiveness and Balance • Is this a comprehensive and balanced exhibit? • How many pages are devoted to each chapter? January 2019 CANEJ 31

Comprehensiveness and Balance • Is this a comprehensive and balanced exhibit? Yes, common + more difficult rates are shown. • How many pages are devoted to each chapter? As appropriate. Domestic is largest; US and UK are equal. January 2019 CANEJ 32

“Fit” in One-Frame Class Exhibits • “Fit” is a treatment assessment specific for One-Frame Class exhibits • Is the exhibit’s topic, and material used, suitable to provide a complete exhibit in 16 pages? • Is the topic contrived to fit one frame? January 2019 CANEJ 33

“Fit” in One-Frame Class Exhibits Example of good fit January 2019 CANEJ 34

“Fit” in One-Frame Class Exhibits Example of poor fit – subject and scope far too broad for 16 pages January 2019 CANEJ 35

How the Exhibit Ends • The ending should be logical for the topic of the exhibit. • Themed story lines need to provide a natural ending. • Topical exhibits also need a logical ending. January 2019 CANEJ 36

How the Exhibit Ends Exhibit title is “JAMAICA: Postal Uses of the 1901 Llandovery Falls Stamp” This ending refers to 1903, with the cover being a late 1906 use. January 2019 CANEJ 37

How the Exhibit Ends JAMAICA: Postal Uses of the 1901 Llandovery Falls Stamp Another ending might be a first day cover of the stamp that replaced this one. January 2019 CANEJ 38

How Treatment Influences Importance • Philatelic subject exhibits are assessed on philatelic importance (impact) • Non-philatelic subject (theme) exhibits are assessed on challenge of creation and the exhibit itself • One-Frame Class exhibits may have a narrow scope influencing Importance January 2019 CANEJ 39

Summary of Treatment • Provides the essential communication to viewer/jury of purpose, scope and organization goals. • Shows development to satisfy the stated goals. • Shows comprehensiveness and balance of story (theme) and material used. • Provides exhibit flow through to a logical ending Good Treatment = Fair Assessment = Happy Exhibitor! January 2019 CANEJ 40

Additional Resources • APS Manual of Philatelic Judging and Exhibiting, 7 th ed. • www. stamps. org • APS self-study Power. Point presentations (various) • AAPE web site, “Exhibits Online” & “Title Page Awards” • AAPE publication, The Path to Gold • Exhibiting reference books available from the APRL • AAPE journal The Philatelic Exhibitor and CDs “Best of TPE” • Many other specialty societies that feature on-line exhibits e. g. , APS, ATA, Collectors Club of Chicago, UPSS, Exponet Exhibits January 2019 CANEJ 41

Questions? Comments? January 2019 CANEJ 42