Apps For The Future BY BRANDON CAMP What

Apps For The Future BY BRANDON CAMP

What are applications? • Applications are simply computer programs designed to help people perform tasks, enjoy media, communicate with others, retrieve information, etc.

Applications and the business world. • The role of application software in the business world is becoming more and more important as technology progresses. • Businesses now have a wider array of access to the average consumer, as well as a more advanced way to store information.

The Growing Importance of Application Software • Application software will act as the very foundation of all future taskperformance in some way or another. Our very way of life will continue to evolve, and the world is recognizing this fact today. • http: //mashable. com/2013/04/30/job-skill-future-coding/

How are apps used in business? • Business to Consumer (B 2 C) : These applications are used by businesses to provide consumers with access to their products/services • Business to Employee (B 2 E): Applications that are used to store, and exchange information between businesses and their employees/representatives.

The innovations of applications • Teaching handicapped children, aiding in medical practice, providing people with fun games, social media services, and other entertainment services. Storing information, and other data. Location services. Etc. • https: //www. youtube. com/watch? v=bws 6 v. WM 1 v 6 g • https: //www. youtube. com/watch? v=Pl. LR 9 ANGs. Oo

FACTS • 33% of US mobile customers prefer offers via text message to those via mobile Web (21%), apps (11%), and voice mail (8%). DMA UK • 16 % of smartphone users report that they’ve made a purchase as a result of a marketing message they received on their phone. Exact Target • 95% of smartphone users looked up local information, and of those, 61% called and 59% visited the business. Google IPSOS • “Angry Birds” is reported to be the highest selling application of all time. • In 2013, Apple users spent $10 billion on apps alone!