Approaching Manufacturers How to Find Approach Manufacturers for

Approaching Manufacturers How to Find & Approach Manufacturers for Licensing

Laura C George

What’s the hardest part of licensing your art?

How to Find Manufacturers • • • licensing shows googling for manufacturers artist websites googling for artists with product type roaming stores

Licensing Shows • Surtex, Licensing Expo International, National Stationery Show, Americas. Mart Atlanta • big commitment – walking the show – money – guarantee – prep time – multi-year

Googling for Manufacturers • • “art licensing manufacturers” “companies who license art” “companies that license artwork” “manufacturers looking for artists” “manufacturer art submissions” “greeting card manufacturer” “bedding manufacturer in the USA”

Artist Websites • manufacturer mentions – blog – licensing page – about page/CV • contact them • interviews • get clever

Googling for Artists with Product • “Natasha Wescoat” decal – tapestry with Fine Art Tapestries – duvet cover with DENY Designs – device cases/skins with Skin. It • Lori Siebert stationery – FIRST PAGE: Lang, C. R. Gibson, DEMDACO, Leanin’ Tree • “Jill Meyer” art homegoods – Artehouse, Thumbprintz

Roaming Stores • • • favorite stores any products with art on them any identifying information google and do your research any store you like

Approaching Manufacturers • • make a list evaluate fit narrow your list pitch

Pitching Manufacturers • Typically email, sometimes snail mail • Mail: cover letter, photographs • No gifts.

The Email Pitch • • research pre-inquiry the real pitch followup

Submission Guidelines • • • footer FAQ about page contact page failing that, use standard method

The Standard Pitch • • make it easy for them short and specific conversational focus on them

The Email Skeleton • • • address them by name who am I? compliment what is this about? what kind of art? specific product(s) links hand it over specific instruction signature

Followup • one week rule • friendly, quick, and smooth • impeccable grammar, spelling, and punctuation • then six month rule • try a spreadsheet

What Now?

www. lauracgeorge. com/product/artistic-license 25% off! $200 $147 Only until 10 pm EST on Wednesday November 12 th.

Q&A

www. lauracgeorge. com/product/artistic-license 25% off! $200 $147 Only until 10 pm EST on Wednesday November 12 th.