Apponix Technologies Rajaji Nagar Bangalore Digital Marketing What

Apponix Technologies Rajaji Nagar, Bangalore

Digital Marketing What is digital marketing? The promotion of products or brands via electronic media such as advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels. Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing What is Digital Marketing? Ø Today’s consumer is more cognizant of the marketing messages all around them, leaving them more likely to tune out advertisements or other forms of marketing communication ØIn the “golden age” of television, an ad on one of the big three networks could reach 70 percent of the viewing audience Ø According to Seth Godin (author of Permission Marketing) today’s consumer receives roughly one million marketing messages a year on average Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Overwhelmed consumers are becoming adept at tuning out marketing messages Ø E-mail filters to block spam Ø Digital video recorders (DVRs) to skip commercials Ø Caller ID to screen telemarketers Ø Recycling direct mail pieces without opening them Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Overwhelmed consumers are becoming adept at tuning out marketing messages The Big Four networks (ABC, NBC, CBS & Fox) all filed lawsuit against satellite cable provider Dish Network in 2012 after it introduced a new DVR feature that allows Dish viewers to automatically skip commercials In 2013, the courts ruled in favor of Dish Network in a ruling Dish called "a victory for American consumers. ” Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Business and marketing professionals refer to this saturation as “clutter” Ø Clutter is a major problem for today’s marketer Ø The cost of selling has almost tripled over the past decade Ø Today’s consumer has a broken trust with traditional marketing means (broadcast media, print media etc. ) Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing How does clutter impact marketers? Ø Marketers today must determine ways to effectively cut through the clutter if the firms they represent are to financially thrive Ø Today’s digital marketers must become more creative and free thinking in their approach to promoting company products and services Ø Sports, entertainment and event marketing provide an effective means for cutting through today’s marketing clutter Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies How are marketers adjusting? Digital marketers turn to technology to help reach target consumers 1. Internet marketing 2. Mobile marketing 3. Social marketing 4. Viral marketing Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing How are marketers adjusting? The goal for digital marketers is to focus on interactive elements, encouraging consumers to participate in the marketing process U. S. interactive marketing spending will reach $55 billion by 2014, making up 21% of all marketing spending, according to a report issued by Forrester Research Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies Internet Marketing The Internet, far more than any other medium, has given consumers a voice, a publishing platform and a forum where their collective voices can be heard, shared and researched, creating a more powerful and educated audience than ever before Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies Consumer-Generated Media (CGM) Encompasses the millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands Also referred to as Online Consumer Word-of-Mouth or Online Consumer Buzz Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies Consumer-Generated Media (CGM) 1. Blogs 2. Message boards and forums 3. Social media 4. Discussions and forums on large email portals (Yahoo!, AOL, MSN) 5. Online opinion/review sites and services/ feedback/complaint sites Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies Sports and entertainment properties use the Internet for a host of marketing functions Ø Ticket sales Ø Community relations Ø Sponsorship sales Ø Player/staff fan connection (blogs, chats etc. ) Ø Merchandise sales Ø Additional revenue streams (banner advertising on team websites etc. ) Ø General promotion Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies Mobile Marketing Mobile marketing refers to two different marketing means: one refers to marketing on or with a mobile device (such as a mobile phone) while the other (more traditional) is meant to describe marketing “on-the-go” Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Mobile marketing represents an area of massive potential growth ØIn 2012, Americans alone sent over 2. 2 trillion text messages (that's an average of 19 messages per American each day) ØMobile advertising raked in $8. 9 billion in 2012, an 82. 8 percent increase from 2011. One of the main drivers of this growth is the fact that most consumers have mobile devices on them nearly all the time, and the always-connected nature of the device. Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Mobile marketing represents an area of massive potential growth ØIn a study conducted in 2013, researchers found that nearly 14 percent of smartphone and tablet owners used their devices to watch television. Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies “Apps” Apps have recently gained a lot of popularity among consumers Apps are individual software programs designed to run on the Internet, computer, phone or other electronic device typically designed to increase functionality or ease of use Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies In June of 2013, Apple announced that 50 billion apps had been downloaded from their online “apps” store, up from 30 billion apps in June of 2012 Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies The sports and entertainment industry has taken note of the apps trend and launched a number of sports and entertainment related apps Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies NBA star Dwyane Wade released a fitness app called "Dwyane Wade Driven" in 2013 (coincidentally the same day that the team was celebrating its third NBA championship with a parade and rally in downtown Miami) that offers customized training programs and videos for basketball players and other athletes Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies Perhaps the most commercially successful app developed by a major league sports property, Major League Baseball’s “At Bat” app reached 6. 7 million paid downloads for the 2012 season, shattering the previous record Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies With the “Fandango” app, users can watch film trailers, find showtimes, buy tickets and get directions to theater, all from their mobile device Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies With apps like Zippo’s “concert lighter”, cell phones have become the new lighters for today’s concert goers (the app has been downloaded over 15 million times) Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies Apps like ESPN’s Fantasy Football app allow users to manage their fantasy football teams from the palm of their hand Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies Nike Golf launched an app (called “Nike Golf 360 or NG 360”) that allows users to track their rounds (including statistics), improve technique and view golf-specific workouts Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

Digital Marketing Strategies In 2013, the NFL re-launched its app, providing fans with the ability to watch the NFL Network and NFL Redzone on their mobile devices, watch highlights and access other video clips (including videos on demand that had previously only been available to Verizon customers). Fans can now also listen to audio broadcasts from games (in English or Spanish), listen to NFL podcasts, manage and track their fantasy football teams, shop for NFL gear on NFL. com and purchase tickets to games through the NFL Ticket Exchange Apponix Technologies Pvt. Ltd. #306, 10 th Main, 46 th Cross, 4 th Block, Rajaji Nagar, Bangaluru. WWW. apponix. com Mobile : 8050580888

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