Applied Management Research Jamica La Sonde MSOP 642

Agenda Ø Research Approaches Ø The Importance of Research Ø Surveys Ø Data and

Research Ø Definition • Ø A systematic search for an answer to a question

The Importance of Research Identification of the problem Holistic view of the problem set

Surveys Effective tool for collecting and analyzing data Gather feedback from employees and clients

Types of Data Quantitative • The use of sampling techniques (such as consumer surveys)

Measurement Quantitative Measurement Types: • Five Number Summary • Standard Deviation Source: https: //climatesanity.

Conclusion The key function of management is to make decisions. Without the help of

References Krishnaswami, O. R. and Satyaprasad, B. G. (2010). Business Research Methods, Himalaya Publishing

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Applied Management Research Jamica La. Sonde MSOP 642 Strat Corp 123 -456 -7890

Agenda Ø Research Approaches Ø The Importance of Research Ø Surveys Ø Data and Measurement Methods Ø Data Analysis

Research Ø Definition • Ø A systematic search for an answer to a question or a solution to a problem Types • Pure Research • Applied Research: Find a solution to the immediate problem; action oriented research study • Exploratory Research • Descriptive Research • Diagnostic Research • Evaluation Studies • Action Research Source: https: //slideplayer. com/slide/2479040/

The Importance of Research Identification of the problem Holistic view of the problem set Purposeful data analysis allows for better business decisions

Surveys Effective tool for collecting and analyzing data Gather feedback from employees and clients Both quantitative and qualitative data Four primary reasons to conduct surveys: 1. Uncover answers 2. Encourage discussion 3. Objective data drives decisions 4. Results comparison

Types of Data Quantitative • The use of sampling techniques (such as consumer surveys) whose findings may be expressed numerically, and are amenable to mathematical manipulation enabling the researcher to estimate future events or quantities Qualitative • Data that approximates or characterizes but does not measure the attributes, characteristics, properties, etc. , of a thing or phenomenon. Qualitative data describes whereas quantitative data defines Source: https: //viciousvix. wordpress. com/2014/03/07/research-techniques/

Measurement Quantitative Measurement Types: • Five Number Summary • Standard Deviation Source: https: //climatesanity. wordpress. com Qualitative Measurement Types: • Classification of Themes and Interactions • Content Analysis • Grounded Theory and Discourse Analysis Source: https: //climatesanity. wordpress. com

Conclusion The key function of management is to make decisions. Without the help of research and analysis decisions may not be effective

Questions

References Krishnaswami, O. R. and Satyaprasad, B. G. (2010). Business Research Methods, Himalaya Publishing House. Pro. Quest Ebook Central, https: //ebookcentral. proquest. com/lib/bellevue-ebooks/detail. action? doc. ID=588025 Business Dictionary. (2019). http: //www. businessdictionary. com/definition/quantitativeresearch. html. Retrieved on 24 Jan 2019. Business Dictionary. (2019). http: //www. businessdictionary. com/definition/qualitativedata. html Retrieved on 24 Jan 2019. https: //climatesanity. wordpress. com