Apple Pay Breakfast briefing 6 October 2015 Apple
Apple Pay Breakfast briefing 6 October 2015
Apple Pay now accepted • In store • In-app purchases • Transport for London
In store • UK high street retailers • Potential to be many more as uses NFC readers that provide technology for contactless
In-app • Extra payment option
London Underground • No Oyster card or ticket required • i. Phone or Apple watch • Create account on Tf. L website to view journeys and payments • Simple to apply for refunds when things go wrong
UK Market
Contactless in UK • 70 million cards issued • 259 k bank-owned terminals available • £ 2. 5 bn spend in 2015 H 1 • 2014 - 27% of all card transactions in Leeds were contactless
Contactless in UK • June 2015 – Over 80 million transactions - trebled since May 2014 – Average spend of £ 6. 98 • September 2015 – Transaction limit raised to £ 30 – Not implemented by all retailers
Apple Pay in UK • Apple Pay UK launch 14 July 2015 – 1 million transactions in first 3 days • Payment limit £ 30 • With option to accept higher value because it has ID confirmation
Apple Pay available most high street banks • • HSBC & first direct Nat. West Santander Nationwide Lloyds Halifax Bank of Scotland Coming soon • TSB • Barclays
Apple Pay devices • i. Phone 6 models • Apple Watch • 80% of Apple Watch owners use Apple Pay
How to use Apple Pay
How to set up Apple Pay • Open Passbook (i. OS 8) or Wallet (i. OS 9) • • Tap to link a new card Photograph your card Add security code And you’re done
How to set up Apple Pay 14
How to use Apple Pay in store
How to use Apple Pay 16
How to use Apple Pay in app
How to use Apple Pay in app 18
How to use Apple Pay on Tf. L
Competitors
Barclays b. Pay • Sticker, fob, wristband – Purchased separately • Pre-loaded from an account – Limited to UK Visa & Mastercard • No additional security required • Mobile app to track spending & top up on the go
Android Pay • Released end 2015 in US • Payment available – In store by NFC – In app • Direct competitor
Samsung Pay • South Korea - released August – 1. 5 million transactions $30 million • USA - released 28 September • Releasing soon – UK, China & Spain • Available on – Galaxy S 6 models – Note 5 • Uses Magnetic Secure Transmission (MST) so usable on swipe machines
Samsung pay 24
What’s ahead?
Seamless payments Amazon One-Click • Differentiates service • Drives loyalty
Enabling the “spontaneity economy” • High browsing rates on e-commerce • But users switch to desktop to checkout – Tricky to enter full details (address & credit card info) on the phone • Phone payment can increase the number of spontaneous purchases
‘Zero interaction’ retail experience • • Pick up an item Scan it in Pay from the app Walk out with your purchase
Loyalty cards • Integrating mobile payment with loyalty points to promote seamless checkout • Coming with Wallet i. OS 9
Improving accessibility • Wheelchair users may not be able to reach and see PIN pad but holding phone out will be easier • People with reduced hand mobility can use fingerprint ID and don’t have to expose security by asking someone else to type PIN • No need to remember PIN so easier for people with learning difficulties or mild dementia
What’s ahead? • Seamless payments in app could encourage app usage vs response websites • More conversions on mobile • Increase in smaller purchases
Questions?
- Slides: 32