APPLE Maria Ayala and Kelly Paz Apple History

APPLE Maria Ayala and Kelly Paz

Apple History • Apple was born in April 1, 1976 • Made by Steven Jobs and Steven Wozniak • Apple created the first computer with color graphics called Macintosh • Apple became a real company because of the directors • Chairman for Apple was Steven Jobs

Commercials • • • http: //www. highsnobiety. com/2013/06/11/apple-tv-ad-our-signature-intention/ Diverse with different cultures Schools using technology Family brought together Use it anywhere in the world Save picture memories. • http: //www. youtube. com/watch? v=D 6 Kn 2 Bo. D 4 FM • only focuses on the product by not showing anything or anyone but the persons hand

Advertisements • “Think Different” motto • Do not use celebrities • Use color backgrounds to make the product stand out

Logos • First logo designed by Steve Jobs & Ronald Wayne 1976 • Wordsworth quotation “Newton…a mind forever voyaging through strange seas of thought” • 2 nd logo by Rob Jaynoff, the bite has no actual meaning but for a “nerdy play”. • Colors was to make it more “Humanized” no certain meaning with the order. • 3 rd got changed because Jobs thought the color apple would not fit the image for the products. • Colors was to make it more “Humanized” no certain meaning with the order. • Got axed by Steve Jobs when he returned

Works Cited • "Edible Apple. " The Evolution and History of the Apple Logo |. Word. Press, 2009. Web. • "IPod Nano First Generation Commercial. " You. Tube, 18 Sept. 2010. Web. • "Watch Apple’s New TV Ads “Our Signature” and “Intention”. " Highsnobiety. Titel Media, 2013. Web.

Appeals • Pathos- Can take it anywhere, enjoyment, uniqueness, being different • Ethos- innovation, convenience • Logos- High quality, save money, new technology