Apple Inc By Joyce Wright IUE Student in

Apple, Inc. By: Joyce Wright, IUE Student in Bus K 209 course, Capstone Power. Point Project due Feb. 24, 2020 This Photo by Unknown Author is licensed under CC BY-SA (DORMEHL, 2019).

“The people who are crazy enough to think they can change the world are the ones who do. ” - STEVEN PAUL JOBS (1955 -2011) - AMERICAN INVENTOR, DESIGNER, AND ENTREPRENEUR; CO-FOUNDER, CHAIRMAN, AND CEO OF APPLE. (QUOTESPEDIA, 2020. )

A Brief History of Apple, Inc. FROM 1976 TO 2020

About Apple v. Apple is a legendary company with an ardent fan base. v. Apple is well-known for its computer software, applications, online products, phones, etc. v. Apple`s success is almost entirely based on ingenuity. v. Neither of its co-founders (Steve Jobs and Steve Wozniak) were college graduates; yet, they had a passion for electronics. (KUBILAY, 2015)

Apple Headquarters in Los Altos, CA: in 1976 The childhood house and the garage of Steve Jobs where Apple began is now designated as a historical site. (STRANGE, 2013)

Apple Headquarters in Cupertino, CA: since 2018 Apple Park, a 175 -acre site, was completed by Foster & Partners in 2018. (FOSTER & PARTNERS, 2020)

Products Introduced By Apple: Since its inception, Apple has been innovative with introducing new products: Apple I was introduced in 1976 and Apple II in 1977. After Jobs was ousted from Apple in 1984, no major products were introduced. After Jobs returned as CEO of Apple in 1997, a new wave of products began hitting the market. Being the first big mover into many of these markets, Apple established itself as a leader. The i. Mac was introduced in 1998 helping to increase Apple`s popularity. In 2001, the i. Book, the i. Pod (mp 3 player), i. Pad and the i. Phone were released. In 2003, i. Tunes. After the loss of Steve Jobs in 2011 to pancreatic cancer, the following products have also been released: the i. Pad mini, the Apple Watch in 2014, and Apple TV with its streaming video-on-demand service in March 2019. Critics say without Steve Jobs at the helm, Apple has lost its innovative edge in recent years and is riding on its brand to drive sales. (BEATTIE, 2019)

History of Apple Products Year Introduced Name of Product 1976 Apple I 1977 Apple II 1980 Apple III 1983 Apple Lisa 1983 Macintosh 128 K 1998 i. Mac 1999 i. Book 2001 Mac. OS, i. Pod, i. Phone, & i. Pad 2003 i. Tunes 2006 Mac. Book Pro 2014 Apple Watch (BEATTIE, 2019)

Apple’s Revenue By Product Category in 2019 [CATEGORY NAME], 10% [CATEGORY NAME], 20% [CATEGORY NAME], 7% [CATEGORY NAME], 11% i. Phone; 52% Worth noting, the i. Phone is by far the most popular of all of Apple`s product categories. (STATISTA, 2020)

Apple (AAPL) Stock History Timeline 400 380 350 313 300 250 200 150 100 92 50 High 18 2. 20 16. 1 12 2. 20 14. 1 12 2. 20 12. 1 12 2. 20 10 . 1 12 2. . 1 20 12 2. 20 08 06 12 . 1 20 12 2. Close 20 04 02. 1 12 . 1 2. 20 00 Low 12 2. 20 98. 1 12 . 1 2. 19 12 2. . 1 19 96 94 Open 12 . 1 2. 19 92 12 2. . 1 19 12 2. 19 90 88. 1 12 2. 19 86 . 1 19 12 2. . 1 12 2. 19 82. 1 12 2. 19 80. 1 19 12 2. . 1 12 84 22 0 Linear(Close) STOCK HISTORY TIMELINE INFO FROM YAHOO FINANCE (ASYMKOS, 2018). APPLE STOCK WENT PUBLIC IN 1980 (BEATTIE, 2019). IN 1984, JOBS WAS OUSTED BY THE COMPANY'S BOARD OF DIRECTORS - ONLY TO TRIUMPHANTLY RETURN IN

Revenue Growth – Last Five Years Year Net Income 2015 53. 39 billion U. S. dollars 2016 45. 69 billion U. S. dollars 2017 48. 35 billion U. S. dollars 2018 59. 53 billion U. S. dollars 2019 55. 26 billion U. S. dollars Apple reported a net income of 55. 26 billion U. S. dollars for the 2019 fiscal year. Apple is, currently, one of the most valuable companies in the world. (STATISTA, 2020)

Recent Business News for Apple, Inc.

Apple In The News: v. Since 2010, Apple has been one of the most valuable companies in the world. v. On August 2, 2018, Apple made history and became the world’s first 1 trillion-dollar company. v. In 2019, the rainbow Apple logo was overhauled by mono colored logos. v. Apple used 100% recycled rare earth metals in its Taptic Engine for its latest i. Phone 11 series and all of its packaging is recyclable. Apple is the only smartphone company in the world so far that is using recyclable earth materials and aiming to avoid excess mining of the earth. v. On February 19, 2020, Apple newsroom announced in a press release it is donating money toward a cure for the COVID-19 virus from China, there will be associated business slowdowns in the Chinese market, and i. Phone supply shortages will temporarily affect revenues worldwide. (BEATIE, 2019; APPLE, 2020; PANDEY, 2019)

REFERENCES Apple, Inc. (2020, February 17). Investor update on quarterly guidance. Newsroom Press Release. Cupertino, California, USA. Retrieved February 23, 2020, from https: //www. apple. com/newsroom/2020/02/investor-update-on-quarterly-guidance/ Asymkos, S. (2018, September 13). Apple Stock History Timeline: The Path to $1 Trillion. Yahoo Finance. Retrieved February 23, 2020, from https: //finance. yahoo. com/news/apple-stock-history-timeline-path-090032162. html Beatie, A. (2019, September 22). The Story Behind Apple`s Success. Investopedia. Retrieved February 23, 2020, from https: //www. investopedia. com/articles/personal-finance/042815/story-behind-apples-success. asp Dormehl, L. (2019, August 27). Today in Apple history: Rainbow Apple logo gets a modern overhaul. Cult of Mac. Retrieved February 23, 2020, from https: //www. cultofmac. com/498704/rainbow-apple-logo/ Foster + Partners. (2020). Apple Park. Foster + Partners. Cupertino, CA, USA. Retrieved February 23, 2020, from https: //www. fosterandpartners. com/projects/apple-park/ Kubilay, I. A. (2015, July). The Founding of Apple and the Reasons behind Its Success. Procedia - Social and Behavioral Sciences, 195(July 2015), 2019 -2028. doi: 10. 1016/j. sbspro. 2015. 06. 222 Pandey, Navadha. (2019, September 19). Apple embarks on a new green path with latest i. Phones. live. MINT. Retrieved February 24, 2020, from https: //www. livemint. com/companies/news/apple-embarks-on-a-new-green-path-with-latest-iphones-1568810501579. html QUOTESPEDIA. (2020). S-Steve Jobs. Quotespedia. Retrieved February 23, 2020, from https: //www. quotespedia. org/authors/s/steve-jobs/people-who-are-crazy-enough-to-think-they-can-change-the-world-are-the-ones-who-do-steve-jobs/ Statista Research Department. (2020, February 19). Apple's net income in the company's fiscal years from 2005 to 2019. Statista. Retrieved February 24, 2020, from https: //www. statista. com/statistics/267728/apples-net-income-since-2005/ Statista Research Department. (2020, February 19). Share of Apple's revenue by product category from the 1 st quarter of 2012 to the 4 th quarter of 2019. Statista. Retrieved February 23, 2020, from https: //www. statista. com/statistics/382260/segments-share-revenue-of-apple/ Strange, A. (2013, October 30). Garage Where Steve Jobs Started Apple Designated as Historic Site. Mashable. Retrieved February 23, 2020, from https: //mashable. com/2013/10/29/steve-jobs-apple-garage-landmark/