Apple History Steve Jobs Steve Wozniak Products Apple

Apple: History • Steve Jobs & Steve Wozniak • Products • “Apple I” in 1976 • “Apple II” in 1978 • Apple became a $300 Million company in three years! • 1976 - 1979

Apple: Early Advertising 1984 – The Macintosh Portrays the downfall of “Big Brother” (IBM) On January 24 th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984. "

Apple: Hardware Top: i. Mac DV Left: Power Mac G 4 Right: G 4 Cube

Apple: Software Operating Systems • Current: Mac OS 9 • Future: OS X • servers • workstations

Microsoft: History Bill Gates, 1977 Microsoft, 1978

Microsoft: Entertainment • Software – Flight Simulator 2000 – Links 2001 – Motocross Madness • Future. . – Xbox

Microsoft: Business • Software – Office 2000 – Windows 2000 – Programming • Hardware – Intellimouse – Ergonomic Keyboard

Apple: Advertising • Advertising – Focus on creativity • color & transparency

Apple: Sales Promotions • Point of Purchase • Display the entire system • Mail-order

Apple: Internet • Business services • Apple Logo • Apple Quicktime is everywhere. .

Apple: Creative Aspect

Apple: Building a Community

Apple: Critique • Creativity can only take you so far… Apple i. Book

Microsoft: Advertising • Some billboards • Television rarely used • Name and logo recognition u·biq·ui·tous - adj. – 1. Being or seeming to be everywhere at the same time; omnipresent. -(http: //www. dictionary. com)

Microsoft: Sales Promotions • B 2 B!!! – Multipack Certificate Programs – Reseller Volume Discounts

Microsoft: more. . • Personal Selling – Very little effort – Except for business-tobusiness • Publicity – Household name – (see “ubiquitous”) – Recent bad publicity

Microsoft: Internet the “colorful things network”

Microsoft: Critique • Too Colorful? • Unreliable products? • Getting too big for their britches… – From ubiquity to world domination Blue Screen of Death

Conclusion • Similarities – Simple, bright & colorful • Differences – Microsoft: large businesses & consumer entertainment – Apple: education and creative markets • Print, Movies, Web, Music, & Photography