Appendix 2 Modified Version of the Scoring System

Appendix 2. Modified Version of the Scoring System and Analysis of the Websites FUNCTIONS A. INFORMATION PROVISION All items are 1 point. Total index (0 -21) ANADOLU 2012 ATLAS 2014 2012 BORA 2014 2012 ONUR 2014 2012 PEGASUS 2014 2012 SUNEXPRESS 2014 2012 THY 2014 2012 2014 History 1 1 1 1 Organizational Structure 0 0 1 1 1 1 1 0 1 1 Vision/Mission 0 0 1 1 1 1 1 0 1 1 Annual Reports 0 0 0 1 1 Quality Policy 0 0 1 1 1 1 1 Pressroom 1 1 0 0 1 1 1 1 Who is who 0 0 0 1 1 1 0 0 1 1 CEO-Leader 0 0 0 1 1 0 0 1 1 FAQ 1 1 1 1 Privacy Policy (for customers) 1 1 1 0 0 1 1 1 Archive 0 0 1 1 Car Rental 1 1 0 0 1 1 1 1 Hotel Reservation 0 0 1 1 1 1 1 Country/City Guide 1 1 0 0 0 1 1 1 Corporate Publications 1 1 0 0 1 1 1 Fleet 1 1 1 1 Security Policy 1 1 0 0 0 1 1 1 1 Cargo 1 1 0 0 1 1 1 1 Human Resources 0 0 1 1 1 Customer Relations 1 1 0 1 1 1 1 1 Left Luggage 1 1 0 0 1 1 1 1 Total 12 12 13 16 7 9 15 16 20 20 16 15 21 1 21 B. NETWORKING Depends on links numbers (0 -5) 0=No links; 1=1 -10; 2=11 -20; 3=21 -50; 4=51 -100; 5= +100 ANADOLU 2012 ATLAS 2014 2012 BORA 2014 2012 ONUR 2014 2012 PEGASUS 2014 2012 SUNEXPRESS 2014 2012 THY 2014 2012 2014 E-mails of Managers 0 0 0 0 E-mails of Agencies 5 5 0 5 0 0 3 3 1 1 5 5 Head Office Contact Information 5 5 2 2 1 3 1 1 5 Reference Links 1 1 5 5 5 5 Total 11 11 12 12 2 8 9 9 7 7 15 1 3 1 5 7 8 5 5 15 C. PARTICIPATION All items are 1 point. Total index (0 -4) ANADOLU 2012 ATLAS 2014 2012 BORA 2014 2012 ONUR 2014 2012 PEGASUS 2014 2012 SUNEXPRESS 2014 2012 THY 2014 2012 2014 Forum 0 0 0 1 0 0 Membership 1 1 0 0 1 1 1 Customer Opinions and Suggesstions 0 0 0 1 0 0 0 0 Games 0 0 0 0 Total 1 Attending Online Campaign 1 1 0 0 0 1 1 1 Download Logo 1 1 0 0 1 1 Download Brochure and Campaign Information 0 Total 2 1 0 ANADOLU 2012 0 2 BORA 2014 0 0 D. CAMPAIGNING All items are 1 point. Total index (0 -3) 2 ATLAS 2014 2012 0 0 1 2012 1 0 2012 1 SUNEXPRESS 2014 1 3 1 2 PEGASUS 2014 1 2 1 1 ONUR 2014 2012 0 3 THY 2014 0 1 2012 1 1 2014 1 3 3 E. ONLINE APPLICATIONS All items are 1 point. Total index (0 -5) ANADOLU 2012 ATLAS 2014 2012 BORA 2014 2012 ONUR 2014 2012 PEGASUS 2014 2012 SUNEXPRESS 2014 2012 THY 2014 2012 2014 Online Reservation 1 1 1 1 Online Ticket Sale 1 1 1 1 Online Check-in 1 1 1 1 Online Baggage Tracking 1 1 0 0 1 Online Cargo Tracking 1 1 0 0 0 1 Total 5 3 3 F. MOBILE APPLICATIONS All items are 1 point. Total index (0 -6) 4 3 5 2012 0 3 ATLAS 2014 0 0 3 3 ANADOLU BORA 2014 2012 3 5 ONUR 2014 2012 1 1 5 3 PEGASUS 5 SUNEXPRESS 2014 2012 THY 2014 2012 2014 Iphone Application 0 1 1 1 0 0 0 1 1 Blackberry Application 0 0 1 0 0 0 0 0 1 1 Java Application 0 0 0 1 1 Wap Application 0 Android 0 Tablet 0 Total 0 0 0 1 1 2 0 0 1 1 0 0 0 3 0 0 0 1 0 0 1 0 3 0 0 1 0 0 3 1 1 0 0 1 0 6 G. SOCIAL MEDIA APPLICATIONS All items are 1 point. Total index (0 -6) ANADOLU 2012 RSS 1 ATLAS 2014 1 2012 0 BORA 2014 0 2012 0 ONUR 2014 0 2012 0 PEGASUS 2014 0 2012 1 SUNEXPRESS 2014 0 2012 0 THY 2014 0 2012 1 2014 1 Facebook 1 1 1 1 1 0 1 1 1 Twitter 1 1 1 1 1 0 1 1 1 Google + 0 0 1 1 1 1 0 1 1 1 You tube 0 0 0 1 1 1 Flickr 0 Total 3 0 0 3 0 3 0 2 0 3 0 3 0 5 0 4 0 0 1 4 1 6 6 DELIVERY A. GLITZ FACTOR All items are 1 point. Total index (0 -6) Design Index All items are 1 point. Total index (0 -3) ANADOLU 2012 Graphics: Frames: Moving/images Total 1 ATLAS 2014 1 2012 1 BORA 2014 1 2012 1 ONUR 2014 1 2012 1 PEGASUS 2014 1 2012 1 SUNEXPRESS 2014 1 2012 1 THY 2014 1 2012 1 2014 1 1 1 1 1 1 1 0 0 1 1 3 3 3 3 3 2 2 3 3 Multimedia Index All items are 1 point. Total index (0 -3) ANADOLU Sound Video ATLAS BORA ONUR PEGASUS SUNEXPRESS 2012 2014 2012 2014 1 1 0 0 0 0 THY 2012 2014 1 1 0 0 0 0 1 1 1 1 0 1 0 0 3 3 1 1 2 3 0 0 3 6 6 4 4 5 6 3 3 2 2 6 1 1 Live streaming 1 1 Total 3 Design-Multimedia Total 6 B. ACCESS All items are 1 point. Total index (0 -7) ANADOLU 2012 ATLAS 2014 2012 BORA 2014 2012 ONUR 2014 2012 PEGASUS 2014 2012 SUNEXPRESS 2014 2012 THY 2014 2012 2014 No frames option 0 0 0 0 Text only option (entire site) 1 1 1 1 Text only documents to download and print 0 0 0 1 1 WAP / PDA “wireless” enabled 0 0 1 1 1 1 0 0 Foreign language translation 1 1 1 (2) 1 1 (8) 1 1 (22) 1 Blind/visually impaired software 0 0 0 0 In practice: Size of home page in KB 1. 15 MB 1. 25 MB 465 KB 1. 84 MB 639 KB 3. 03 MB 1. 82 MB 2. 01 MB 1. 33 MB 1. 41 MB 5. 98 MB 2. 19 MB 1. 21 MB Total 2 2 3 3 4 4 3 4 2 2 1. 21 MB 3 3 C. NAVIGABILITY All items are 1 point. Total index (0 -4) ANADOLU 2012 Search engines ATLAS 2014 2012 BORA 2014 2012 ONUR 2014 2012 PEGASUS 2014 2012 SUNEXPRESS 2014 2012 THY 2014 2012 2014 1 1 0 0 0 0 0 0 0 1 1 1 1 0 0 0 1 1 1 3 3 1 1 1 1 2 1 3 Home page icon on lower level pages Fixed menu bar on lower level pages Site map/index Total 0 2 D. FRESHNESS Ordinal index (0 -6) Updated: Everyday (6); 1 -2 days (5); 3 -7 days (4); every two weeks (3); monthly (2); 1 -6 months (1); +6 months (0) ANADOLU 2012 1 ATLAS 2014 6 2012 2 BORA 2014 2 2012 2 ONUR 2014 4 2012 2 PEGASUS 2014 0 2012 4 SUNEXPRESS 2014 7 2012 3 THY 2014 5 2012 4 2014 5 E. VISIBILITY Link numbers (GOOGLE) ANADOLU 2012 31. 100 ATLAS 2014 1. 440. 000 2012 46. 400 BORA 2014 797. 000 2012 16. 800 ONUR 2014 450. 000 2012 91. 100 PEGASUS 2014 201. 000 2012 206. 000 SUNEXPRESS 2014 21. 800. 000 2012 418. 000 THY 2014 839. 000 2012 698. 000 2014 26. 400. 000 Eylin BABACAN AKTAŞ et al. Website Usability in Marketing Communications: The Case of Airline Companies in Turkey. American Journal of Educational Research, 2015, Vol. 3, No. 10 A, 7 -16. doi: 10. 12691/education-3 -10 A-2 © The Author(s) 2015. Published by Science and Education Publishing.