Apparel Design Service Urban Purple Company profile Urban

Apparel Design Service Urban Purple

Company profile: Urban Purple is an internationally operating fashion design studio based in Bangalore India. Services: We work for fashion brands, fashion retailers and manufacturers, both in Europe and USA , Canada. We are capable to develop collections from the initial concept through to the Technical Designing for production sample. We are able to design complete coordinated clothing collections (knits, true knits and woven fabrics) including the fashion graphics, patterns, trims and branding. As well we develop tailor made seasonal themes and we give trend and forecasting presentations. Some of our clients and collaborations include: Brands: K-Swiss apparel Europe, O’Neill Europe, Ragwear, Robe di Kappa, Wrangler jeans Europe, Maverick jeans Europe, Van Gils. Retail companies: Xtep China, WE International, C&A Europe, Deichmann, Scapino, Athleticum.

Concept Designing A. Seasonal Market Survey B. Forecasting as per the season 1. 2. 3. 4. 5. Color Trends for the season Silhouette Trends for the Season Fabric Trends for the season Embroidery Trend for the season Print Trend for the season

Presenting the Inspirational Line The inspirational line is presented after the careful market survey , trend of the competitors , color trend , Silhouette trends and other governing factors which is a major part of the brand sales. This is done with careful considerations with all the above factors , with discussion with a lot of industry experts , trend and Forecast analysts. The scope of this is to find out and reach to a point where we know what is the line to proceed for. Urban Purple works on the above process with lot of care and considers a lot of ground work before coming to a conclusion and provide the inspirational line to the end retail customers. This is done through a lot of co-ordination with the industry experts who are local to the place where the brand has to be lunched or operate. For Every customer Urban Purple tries to give the best possible uniqueness keeping in mind the above factors and also the brand identity. Below are some of the concept & inspirational boards which can be referred as the starting point of building a design line. The base of the brand can be recognized by the inspirational board.

Inspiration Board summer 2010 (Formal Wear)

Inspiration Board Summer 2010 ( Men’s Golf Wear)

Inspiration Board Spring Summer 2010 ( Women’s Casual Wear)

Overall Design Collection Presentation Once the Concept and Trends are finalized we first provide an Over all styles for design collection presentation. Seeing this the buyer and retailer has an idea about how the collection would take a shape and based on this the retailers make their sales projection. During this time the buyer finalize the order quantity.

Over All Styles for Design Collection

Our Services Includes • Brand development: In addition to designing and forecasting activities, we also restructure brand identities, build-up new product lines and we develop new fashion brands right from the start. • Segments and demographics: We design for men, women, guys and girls - and we are able to work in different styles and for different segments such as: casual wear, life-style sportswear, active sportswear and downtown fashion. • Product development: We are specialists in creating spot-on technical sheets. In these technical packs we include: technical drawings, artworks, size specifications and detail drawings.

Technical Design ( Tech Packs) Apparel Tech Pack Design is the most important part of designing process which is taken forward after the concept and base designs are done. This shows how the design should be executed and how the design gives an out put as a final garment product. The process of giving a design to a shape of final garment is technical designing and it must go through the following process so as to remove a lots of difficulty of making the garment and so as to save time money and effort. Urban Purple follows the process of making the tech pack as below. . 1. Complete Rendered Illustration, Flat Sketch. 2. Color Combo Details with rendered Illustration and Panton Color mentioned 3. Construction details with Zoomed Illustrated details of important areas of the garment. 4. Graphic details with color combos. 5. Graphic Placement Details 6. Measurement Spec Sheet with size detail (Included measurement of all sizes) 7. Trim details (Labels, Tags, and Accessories etc) 8. Measurement Spec Sheet.

Example of A Tech Pack

Contact Us Sashikant Khuntia ( Marketing Manager) Paromita Das ( Creative Director ) Address : Urban Purple Apparel Design Studio # 33 , 2 nd A Cross , Vijaya Bank Colony Extn Horamavu , Bangalore – 560043 ( INDIA ) Tel : + 91 80 41261764 Mobile : 9480449614 info@urbanpurple. in / info@paromitadas. com www. paromitadas. com