App Marketing Strand 6 ASO App Store Optimization

App Marketing Strand 6

ASO App Store Optimization The process of improving the visibility of a mobile app (such as an i. Phone, i. Pad, Android, Black. Berry or Windows Phone app) in an app store (such as i. Tunes for i. OS, Google Play for Android or Black. Berry World for Black. Berry).

Growth Hacker • Early growth in the pre and post launch stages • Tweaking products to ensure they offer the best value to consumers • Discovery of sustainable business • The use of automation and intelligence tools to enable a scalable business model • Prioritizing • The use of creative and analytical thinking

Landing Page Keep landing pages plain as can be Enough information for people to see what it is all about Don’t ask too much Example: Dropbox Call to Action!!!

Key Influencers Someone who is actively passionate online about your industry, and importantly, someone who your target audience follows • Popular Bloggers • Journalists • Celebrity Endorsement • Brand Advocates

Brand Advocates Someone who has been officially recognized by your brand to speak favorably about it They do it for FREE They create value Offer Rewards and Recognition • Thank You Letter/Email/Tweet • Offer a Discount or something for FREE • Feature them in a blog

Hashtags Brand – Specific to your brand #macys Campaign – What you use to associate with the specific app that you are trying to promote. Ideally, this is the name of your app. #Fremontsilverwolves Trending – A hashtag that has started to become extremely popular #Jimmy. Fallon. Hashtags Content – Common hashtags that relate to your content #U 2, #Bono Product – Generic description of your product #Music. App Location – Include your location in every post #Yourtown/City

Pre-Launch Activities

Press Release • Header • Subject Line • Introduction • Screenshots • Body • Key Facts • Website • About • ### - End of Press Release • Contact Details

Promotional Videos Optimize Exposure Where to Post your video • The App Store • Google Play Store • Amazon App Store • You. Tube • Your Website • Facebook

Publishing Elements • Name • Keywords • Description • Screenshots • Icon • Category

Post-Launch Activities

PNs Push Notifications A means for an app to send information to a user’s mobile or tablet device, even when the app isn’t being used. Set up PNs to appear no sooner than the 3 rd time using the app Use to up get a rating and a review

Cross-Promotion Advertising in other Apps

PIRATE METRICS (AARRR) Acquisition – Gaining customer attention Activation – Getting them to take action Retention – Keeping them coming back for more Referral – Finding a way of acquiring customers through existing ones Revenue – Retaining a constant source of revenue through subscriptions and

What our Consumer Thinks? Pulse of Consumer App Store Social Media Sites