API Economy Charlotte Nielsen APIs are goto Which

API Economy Charlotte Nielsen

APIs are go-to. Which market logo do you products recognise like the anymost? other

Digital Transformation is happening Consumers expect: ● Services to be available across all platforms and UI’s ● Consistency of service across platforms ● Modern services providing latest industry trends

Digital Transformation fueled by API Economy Steady pace APIs Digital Economy Core Enterprise Rapid pace

Typical Audiences Private, Internal APIs Protected Business Partner APIs Public , Open APIS

APIM = Speedy & Secure innovative development Speed application development Via self service library of reusable APIs Securely expose systems of record Apps and data to Mobile, Io. T, & hybrid cloud apps Publish APIs to expand brand reach Tap into developer & partner ecosystems Enable new business Monetise existing and new data & algorithms

APIM = Visibility of your services Which APIs/services are most successful? Valuable assets to monetise Who are the key users of your APIs? Potential Business Partners Where to put your future investment? New markets and revenue streams (Which of your APIs can be decommissioned? ) Educated exposure decisions

APIM = Engagement and feedback from consumers Radically speed up on-boarding of new users Deliver an exceptional experience to consumers Direct API feedback from consumers Help consumers to track their own success

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