ApexBrasil The Brazilian Trade and Investment Promotion Agency

Apex-Brasil The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) was created in 2003 as a "Autonomous Social Service Agency", which is financed by a tax levied on a contribution charged on the payroll of Brazilian companies. Apex-Brasil is accountable to the Ministry of Development, Industry and Foreign Trade of Brazil. The Ministry and Apex-Brasil have signed a management contract, which establishes annual objectives and targets related to export promotion that must be met by Apex-Brazil.

Apex-Brasil With headquarters in Brasilia, Apex-Brasil has a large physical infrastructure and about 300 skilled employees in Brazil and abroad.

Apex-Brasil International strutcture Havana (Cuba) Miami (USA) Luanda (Angola) Brussels (Belgiun) BUSINESS SUPPORT CENTERS AROUND THE WORLD Dubai (UAE) Moscow (Russia) Beijing (China)

Apex-Brasil Mission 1: To promote exports of Brazilian products and services: Ø promoting the competitive advantages of Brazilian products and services Ø encouraging innovation among Brazilian companies, aiming at diversification and value-adding to Brazilian products and services. Ø strengthening the image of Brazil as a relevant trade partner and promoting Brazilian products and services

Apex-Brasil Mission 2: To foster the competitiveness of Brazilian companies by promoting their internationalization: Ø To support internationalization of Brazilian enterprises in all stages, from pre-export to the establishment of subsidiaries abroad; Ø Apex-Brasil serves companies of all sizes and exporting stages, focusing on small and medium-sized companies.

Apex-Brasil Mission 3: To attract foreign direct investment (FDI) into the country: Ø Apex-Brasil is focused on identifying opportunities, promoting events and providing support to foreign investors in strategic sectors of Brazilian economy.

Apex-Brasil Assistance to Brazilian companies: Apex-Brasil currently supports 81 sectors of the Brazilian economy, divided into six large productive categories: Ø food and beverages; Ø fashion; Ø technology and health care; Ø housing and civil construction; Ø entertainment and services; Ø machinery and equipment.

Apex-Brasil Products: 1. Trade-Related Capacity Building Services 2. Intelligence Services Oriented to Competitiveness 3. Trade Promotion 4. Positioning and Image 5. Internationalization Support 6. Foreign Direct Investment (FDI) Attraction

Apex-Brasil Product 1: Capacity Building Services The project PEIEX (Industrial Extension for Exporting) is a project of capacity building for small and medium-sized enterprises with export potential. Under PEIEX, consultants conducts an assessment on the technical and managerial resources of companies, and then suggests measures to enable them to start a safe and focused export process.

Apex-Brasil Product 1: Capacity Building Services Ø Technical cooperation with universities and technological centers; Ø Capacity Building Services delivered to Business Associations: projects tailored for each sector of Brazilian economy; Ø Export-related missions and Seminars; Ø Seminars "Focus on Market” update Brazilian entrepreneurs on untapped business opportunities at selected countries. These seminars are broadcasted online, reaching nationwide audience.

Apex-Brasil Product 2: Intelligence Services Apex-Brasil produces competitive and business intelligence researches in order to guide decisions of Brazilian companies through international markets. ØPermanent research about international markets in order to define priority-markets for several exporting sectors of Brazilian economy; ØResearch the exporting profile of Brazilian regions; ØProvide updated newsletters on trade-related issues.

Apex-Brasil Product 3: Trade Promotion Ø Sectorial Integrated Projects (with Business Associations); Ø Multi-Sectoral Trade Fairs; Ø Trade Missions; Ø Project “Buyer”; Ø Project “Formula Indy”; Ø Project “Carnaval”.

Apex-Brasil Sectorial Integrated Projects The Sectorial Integrated Projects are conducted in close partnership with the main Brazilian Business Associations, aiming at organizing broad tradepromotion activities, such as: Ø participation of Brazilian companies in major international trade fairs; Ø trade missions; Ø business rounds; Ø visits of foreign buyers and opinion makers to learn about the Brazilian productive structure.

Apex-Brasil Product: Carnaval Project Attraction of buyers, foreign investors and opinion makers to visit the Carnival parade in Rio de Janeiro and have a customized business agenda: ØInnovative business platform ØMarketing of Brazilian industry ØIncentives to the opening of new markets

Apex-Brasil Product: Formula Indy Project Apex-Brasil has a partnership with the Indy. Car Series. Brazilian ethanol fuels Indy racing cars. Øinnovative business platform to promote Brazilian products and services in USA, Canada and Japan; Øboosting visibility to Brazilian brands abroad; Øbusiness meetings; Ønetworking strategies.

Apex-Brasil Product 4: Positioning and Image BRANDING PROJECTS To formulate a sector branding strategy designed to value and promote the image of Brazilian products in international markets.

Apex-Brasil Product 4: Positioning and Image Promotional Initiatives by Economic Sector: Projects: Ø Brazil Tech Ø Brazil Fashion Ø Brazil Home Design Ø Flavors from Brazil

Apex-Brasil Product 5: Support for Internationalization Apex-Brasil supports the process of international expansion of Brazilian companies into global markets BUSSINESS SUPPORT CENTERS Platform designed to assist Brazilian companies wishing to expand their businesses in key global markets.

Apex-Brasil Product 5: Support for Internationalization Services offered by Business Support Centers: ØIdentification of new business opportunities and tailor-made information on potential business partners; Ø Recommendation of distributors and local business partners; Ø Support to organizing events and business matchmaking events.

Apex-Brasil Product 6: Investment (FDI) Attraction Apex-Brasil coordinates initiatives related to the attraction of foreign direct investment (FDI) into Brazilian economy. Such initiatives are focused on strategic sectors: Ø Oil and gas Ø Semiconductors / electronic components Ø IT/BPO Ø Biotechnology Ø Tourism

Apex-Brasil Foreign Direct Investment (FDI)

Apex-Brasil in figures (2011): 977 events, among them: ü 321 participation in international trade fairs; ü 140 “Buyer” projects; ü 64 “Vendor” projects; ü 121 Capacity Building Projects; ü 91 Image projects; ü 98 Prospective & Trade missions. 12. 403 supported companies 83 supported productive sectors 21, 24% share on the country’s industrial exports

Apex-Brasil Brazilian companies taking part in Apex-Brasil’s projects:

Apex-Brasil The size of supported companies (2011):

Apex-Brasil The Brazilian trade balance:

Apex-Brasil contributing to the Brazilian trade balance:

Apex-Brasil The main trade partners of Brazil:

Apex-Brasil Trade balance with Russia:

Apex-Brasil Brazil in the world Inovative, competitive and sustainable

Apex-Brasil Other international affairs Apex-Brasil coordinates major world forums such as Ø Brazil-U. S. CEO Forum; Ø Brazil-UK Joint Economic & Trade Committee (JETCO); Ø Brazil-Mexico Forum; Ø Brazil-India Forum. Since 2008, Apex-Brasil chairs the World Association of Investment Promotion Agencies (WAIPA) Since 2009, chairs the Ibero-American Network of Trade Promotion Organizations (Red. Ibero).

Apex-Brasil International awards ØIn 2010, the International Trade Centre (ITC) – an agency of the World Trade Organization and the United Nations, awarded Apex-Brasil as the Best Trade Promotion Organization among developing countries ØIn 2009, the World Bank ranked Apex-Brasil as ü the second best agency foreign investment support among 181 institutions around the world ü the first in Latin America and the Caribbean.

Apex-Brasil Thank you! Brazilian Trade and Investment Promotion Agency – Apex-Brasil Almir Ribeiro Américo Head of Moscow’s representative office Tel: +7 -495 -967 -7901 Fax: +7 -495 -967 -7600 Email: almir. americo@apexbrasil. com. br