Apartments com Monthly Network Call May 10 2011

Apartments. com Monthly Network Call May 10, 2011

dial in details Tuesday, May 10, 2011 11: 00 am, Central Standard Time Toll Free Call-In Number: 866 -469 -3239 Meeting number: 570 326 652 Login: https: //classifiedventures. webex. com PASSWORD: Apts. May 10 BACKUP - http: //www. classifiedventures. com/extranet And remember: • If you need to leave the call momentarily, please MUTE your phone instead of using the “hold” button (*6) • Please announce your name and market when joining the call 2

Agenda • Traffic, Lead, and Sales Updates • News from the network • My. Media New Features • Marketing Updates 3

Traffic, leads & sales update • Traffic • Current Updates • Leads • Make sure all leads are discussed with customers • Sales Update • Package sales • Ancillary Sales • Sales Successes 4

Traffic Apartments. com continues to experience strength in our traffic and distribution channels • April 11 Visits: 9, 205, 528 +4. 4% from Mar’ 11 (8, 816, 345) +61. 1% from Apr’ 10 (5, 715, 284) • April 11 Leads: 1, 237, 659 -5. 2% from Mar‘ 11 (1, 306, 911) +7. 7% from Apr’ 10 (1, 149, 003) • April 11 Phone/Email Leads: 688, 382 +1. 7% from Mar‘ 11 (677, 203) +35. 7% from Apr’ 10 (507, 435) • April Ave Property Views XXX 5

Highly qualified leads in April Each month Apartments. com delivers our customers value through exposure, click-throughs, and leads! National Leads per Month 1, 237, 659 Total National Properties 16, 919 Average Leads per Property 73 6

Sales review - April Total Sales = 333 Affiliate Chicago Tribune Detroit Newspapers Network Newspaper Partners = 73 sales Sales 17 Cancels 1 Net New Sales 16 11 4 7 Sacramento 6 1 5 Gannett Wisconsin Newspapers 4 0 4 Orlando Sentinel 4 0 4 7

Ancillary sales review - April My. Media Sales Tallahassee Democrat 6 Anchorage Daily News 3 News-Journal (Wilmington) 2 Los Angeles Times 1 Text 4 Info Sales Des Moines Register 2 Arizona Republic 1 Washington Post 1 Baltimore Sun 1 Video Sales Chicago Tribune 2 Washington Post 2 Arizona Republic 1 Pensacola News Journal 1 Courier-Journal 1 Washington Post 1 Baltimore Sun 1 Ask your ASM how they can help you increase your local revenue by selling these products 8

featured product deadline dates To ensure first of month live FCL/FEL & PCL date …renewals are due 7 days prior to the end of every month. Make sure you renew your customers so they do not lose their current Featured positions. May 19 June 21 July 20 August 22 September 21 October 20 *November 17 *December 15 Orders received after these dates will be processed but not guaranteed to be live on the first of the month *Earlier due to holidays 9

News from the Network Welcome! • Katy Arnold: Lexington Herald-Leader • Michael Bennett: Orlando • Robin Davis: Orlando • Judy Kenyon: Modesto Bee • Rich Nguyen – LA Times 10

2011 Product & Sales Training Dates • Designed to educate and train managers and sales executives on growing Apartments. com business in your market. Please join us…. Monday & Tuesday May 23 – 25 June 27 – 29 July 25 - 27 Please contact your ASM to register for your next class! 11 11

Upcoming Webinar Apts. com Sales & Product 101 & 102 Training Series Now offering a 2 part Introduction webinar training series. Each series focuses on assisting new reps and managers with sales and product knowledge. Apts. com 101 & 102 • Presenting Apartments. com • Best practices for selling • Sales talking points • Product Knowledge • Navigating the extranet • More! 12 12

Two Part Apts. com Intro Sales Training Series When: Monthly First Session Starts this week! Apts. com 101 Date: Time: Friday, May 13, 2011 12: 00 pm, Central Daylight Time Meeting Number: 573 513 618 Meeting Password: Apts. com 101 To join the online meeting Go to https: //classifiedventures. webex. com Call-in toll-free number : 1 -866 -469 -3239 Apts. com 102 Date: Time: Friday, May 20, 2011 12: 00 pm, Central Daylight Time Webinar Details to follow 13 13

My. Media Craigslist V 2

15

16

17

My. Media Reminders • Live Demos are always the best way to sell this product. – Ask your ASM for your login if you don’t know it • Craigslist is only one of the many features this tool has to offer your customers. Don’t Forget: – Facebook Community Page – Community Newsletter – Digital Brochures – Resident Communication • Lots of features to get customers and prospects interested in My. Media! 18

Marketing Updates

3 rd Annual Roommate of the Year Contest is LIVE! Call for entries stage open through June 13 Apartments. com is once again searching for America’s best roommate! Promote the contest and one of your readers/visitors could win FREE RENT FOR A YEAR plus $10, 000! 20 20

Facebook Social Search Live Renters can now conduct a full search of Apartments. com listings without ever leaving Facebook! Stay tuned for your Social Media Toolkit to help promote the Apartments. com Social Search app and tell your customers about how Apartments. com provides value to their communities through social 21 21 media

New Sales Brochure Shipping the week of May 16 New sell sheet inserts coming soon! 22 22

NAA June 23 -25 th Las Vegas Customer Party Details Date: Wednesday, June 22 Time: 7: 00 pm – 11: 00 pm Location: The Lounge at the Mix at Mandalay Bay RSVP: by Friday, June 17 to rsvp@apartments. com Email Invites will be available Apartments. com Sales Summit July 11 -13 th Chicago • More details will follow • RSVP to your ASM 23 23

Industry Insider • Apartments. com blog: – April 27: Win $1, 000 if the Roommate of the Year is living at your apartment community Author: Tammy Kotula, PR and Promotions Manager April 25: Interactive Multifamily Marketing is now in session! Author: Maureen Boyle, Director of Marketing – May 3: The Value of Feedback Author: Catelyn Bergstedt, Consumer Product Specialist 24 24

Industry Insider (cont) • April Industry News: – My. New. Place issued a press release April 10 th saying that they are the fastest apartment search website, based on Google paid speed rankings. If you are questioned about this, here a few facts you should know: 1. Apartments. com was listed last. This was due to the initial launch of the new site and we've already improved and will continue to improve. 2. AHL was not included. Had AHL been included they would have been #3. 3. Speed of site has no effect on the quality of listings. Apartments. com still is the leading apartment search solution. 25

Join us Next Month… 2 nd Tuesday, every month June 14, 2011 11 am Central 26