Apartments com Monthly Network Call February 8 2011

Apartments. com Monthly Network Call February 8, 2011

dial in details Tuesday, February 8, 2011 11: 00 am, Central Standard Time Toll Free Call-In Number: 866 -469 -3239 Meeting number: 575 732 308 Login: https: //classifiedventures. webex. com PASSWORD: Apts. Feb 08 BACKUP - http: //www. classifiedventures. com/extranet And remember: • If you need to leave the call momentarily, please MUTE your phone instead of using the “hold” button (*6) • Please announce your name and market when joining the call 2

Agenda • Traffic, Lead, and Sales Updates • News from the network • Marketing Updates • Product Updates 3

Traffic, leads & sales update • Traffic • Current Updates • Leads • Make sure all leads are discussed with customers • Sales Update • Package sales • Ancillary Sales • Sales Successes 4

Traffic Apartments. com continues to experience strength in our traffic and distribution channels • Jan’ 11 Visits: 7, 829, 302 +34. 8% from Dec’ 10 (5, 810, 179) +56. 4% from Jan’ 10 (5, 006, 947) • Jan’ 11 Leads: 1, 164, 756 +30. 7% from Dec‘ 10 (891, 105) +0. 5% from Jan‘ 10 (1, 158, 979) • Jan’ 11 Phone/Email Leads: 553, 737 +27. 0% from Dec‘ 10 (435, 872) +22. 5% from Jan’ 10 (451, 986) • Jan Average Property Views • 987 per property 5

Highly qualified leads in January Each month Apartments. com delivers our customers value through exposure, click-throughs, and leads! National Leads per Month 1, 164, 756 Total National Properties 16, 447 Average Leads per Property 71 6

Sales review - January Total Sales = 266 Network Newspaper Partners = 74 sales Affiliate Sales Cancels Net New Sales Tallahassee Democrat 6 0 6 Indianapolis Star 7 2 5 Springfield News-Leader 6 1 5 Los Angeles Times 20 15 5 7

Ancillary sales review - January My. Media Sales Detroit Newspapers 14 Tallahassee Democrat 6 The Tennessean 5 Springfield News-Leader 4 Indianapolis Star 2 News & Observer (Raleigh) 2 Chicago Tribune 1 Cincinnati Enquirer 1 Text 4 Info Sales Chicago Tribune 2 Gannett Wisconsin Newspapers 1 Lansing State Journal 1 Video Sales Indianapolis Star 10 Chicago Tribune 1 Pensacola News Journal 1 Hartford Courant 1 These products help customers gain additional renter interaction and need to be included in every customer visit and new business sales call. Ask your ASM how they can help you increase your local revenue by selling these products 8

early 2011 sales successes Ancillary Leaders: My. Media – Mike Sasha 14 - Detroit Carrie Floyd 7 - LA Live Chat – Tricia Rodriguez 15 – LA Lauren Dolan 11 – Chicago • January leaders – Package – Ancillary – Chat Package & Ancillary Leaders: Londell – 2 units and Chat Stephanie – 4 units and 10 Video Valerie - 6 unit sales, 5 My. Media, chat 9

featured product deadline dates To ensure first of month live FCL/FEL & PCL date …renewals are due 7 days prior to the end of every month. Make sure you renew your customers so they do not lose their current Featured positions. February 17 March 22 April 20 May 19 June 21 July 20 August 22 September 21 October 20 *November 17 *December 15 Orders received after these dates will be processed but not guaranteed to be live on the first of the month *Earlier due to holidays 10

News from the Network Welcome! • Cristina Baker – Raleigh News & Observer • Martha Mc. Leod – Raleigh News & Observer • Sandy Weber – Kansas City Star • Tony Elam – Cincinnati • Roseann Forbes – Cincinnati 11

2011 Product & Sales Training Dates • Designed to educate and train managers and sales executives on growing Apartments. com business in your market. Please join us…. Monday & Tuesday February 21 st – 25 th March 14 th – 18 th 28 th – Apr 1 st Please contact your ASM to register for your next class! 12 12

Marketing Updates

updated chat sell sheet Added a second page with 10 Best Practices for Live Chat 14

AHL premium placement • New product flyer • 3 Tiers for placement at the top of AHL search results 15

reactivate cancelled customers • let Apts. com send emails to past customers • sample email • can customize per market 16

new consumer campaign A new consumer campaign – “Doors” – was launched in December. Print & Banner ads are now available on the Extranet. Make sure these are the local advertising your markets are running. 17

new trade campaign To further illustrate new positioning and Apartments. com messaging, a new trade ad campaign debuted in Dec publications. Materials will be available on the Extranet for trade advertising needs. If you have an immediate need for a trade publication ad, contact your ASM. 18

Apartments. com Redesign Overview 2. 8. 2011

Talking Points • Why Redesign? • New Map Path • Updated Design • Results page features • Refinement Bar • Best & close match • Updated & New Ads • Product Sorting 20

Why redesign? “Having to go through so many links makes it just not worth it” • Too many clicks to get to results “I requested a search that allows large dogs. Results were for apartments that don’t allow pets” “Your featured listings aren’t even in the part of Atlanta I selected. FRUSTRATING” • Bring design in line with current trends and standards • Critical need to update the relevancy and accuracy of our search experience I can never find the right place that I am looking for. It always brings me something that DOESN’T match what I am searching!” • Perceived /real static & stale content 21

Gathered consumer & customer input • Conducted 6 user tests in our in-house lab over 3 months to validate designs/prototypes • Complimented by early previews with key customers and numerous internal reviews 22

Introducing the new Map Path Easy as 1, 2, 3! 23

The new & improved homepage Clean, user-friendly design 24

Enhanced Results Page New Features: • Refinement bar • Integrated Map • Best & Close Match • New & Updated Status 25

Refinement Bar Users have the option of refining search results on the fly 26

Best & Close Match • Listings that match the exact criteria a renters always have sort order priority and are labeled “Best Matches”. • The renter is also provided with listings that meet some of their criteria , these are labeled “Close Matches”. 27

Product Sorting within Tiers • Product Sorting hierarchy kept within relevancy tiers • Best Match = Premium ads will always sort above FRBO & RHP • Close Match = Premium ads will not always sort above FRBO & RHP 28

Sorting within Tiers Example Search = Chicago, 2 BR, $1200 -1500, A/C, Dishwasher (Must Have), Patio (Nice to Have) Has Patio -In this example the FRBO listing has a patio. -This listing matches the user’s search criteria more closely and as a result sorted higher. No Patio 29

Updated & New Ads • Updated: In past 24 hours either by feed or manually • New: Added to the site in the past 7 days 30

RHP listings on A. com RHP listings that appear on Apts. com will now have the same format as Apts. com FRBO ads and sort in that tier. 31

Timelines & Questions/Comments • Launch on National site: Very soon – working out some last minute bugs. • Launch on Affiliate sites: 2 nd Quarter; will have more details at the end of this month. • Questions/Comments? ? 32

Join us Next Month… 2 nd Tuesday, every month March 8, 2011 11 am Central 33