Apache OFBiz An e Commerce Solution for mid

Apache OFBiz An e. Commerce Solution for mid- to largesized companies Paul Piper – Ilscipio

Agenda ● Introduction to OFBiz ● OFBiz target group ● Do we market it right? ● Proposal & Summary

What is OFBiz? - A Framework for Business Applications - Environment independent - Rich on functionalities & Show-cases 3

4 Who uses OFBiz? • Deutsches Rotes Kreuz • Scarpa • Classic Napkin Rings • Old Glory • 1 -800 -Flowers • Steiner Sports • Frank Walder • Vudu • Borussia Mönchengladbach • Logica • Golden Charm • Action Envolope • Decathlon (french) • Telia Sonera • Heaven & Earth Jewelry • Pickup Flowers • 1&1 • Born gifted • Just Jewelry • Vector Versand • GMX • I Want One Of Those • Mad Jungle • e. CLOUDBroker • Konica Minolta • Hip Flask • Peacock Alley • Partner Homes • Mail. com • Everest Research • Sayers London • Cactus Bike • Olympus • Listing PR • Shirtpainter • GT Bicycles • Web. de • Barielle • St Christopher Pendants • Horse 123 • British Telecom • Product Bahn Sites • The Charm Works • Running Shoes • TUI • Ulta • Union. Diamond • Strap-X • United Airlines • Vinci Genius • Winning Quote • Geers Hörakustik • Anytime Costumes • ALX Depot • ethical shopper • Meilenkontor • Caché • Jonard • High West Distillery • Müpro • DG Verlag • Neobits • Montexcelencia • Thaiprint Software • Yves Rocher • Radius DP • Product Bahn Sites • TWP • IEEE Computer Society • Xuandoo • Purity Products • Bepeque • HSV Hamburger Sportverein • MAC Mode|Fashion • Alcazar Furniture • Gifts n ideas • American Heart Association • Arc'teryx • Image in wood • Olagos • Börsenverein Deutscher Buchhandel • Brandsparadise • Loui Lighting • Plastic Jungle • Chains and Necklace • Rugs USA • AMI • Classic Money Clips • West Prime Healthrcare • Deutsche Zeitschriftenverlage (Weltbild)

Apache OFBiz Platform Architecture Presentation Layer Service Oriented Architecture § Services § Language independent Logical Layer Logic Layer § Self-Containing § Entities § Database independent § Business Oriented § Events Data Layer § Entity-Events § Service-Events § Delegator-Events

6 How is it of interest for others? e. Commerce Full-Service Webstore Order- & Return Management Catalogue & Product Data Service & Call-Center Management (CRM) Content Management (CMS) Business Management Human Ressource Project- Management Business Intelligence Procurement Accounting Manufacturing Drop-Shipping Warehousing Facility-Management Logistics Accounts Payable Accounts Receivable Debitor- & Creditor. Management Marketing Customer Lifetime Tracking Sales-Force Automation Marketing Efforts … and many more! Business Process Integration Multi-Channel-Sales Third Party Checkouts

7 Application Layer Asset Main. Catalogue CMS Work Effort Order Accounting Facility Manufacturing Human Res. BI General Framework Service Engine Workflow Engine Events & Cron. Jobs Entity Engine Data Model Business Processes Technologies Java, Groovy, Bsh, Jython Minilang – XML Scripting Freemarker & Widgets Databases Built-in Tomcat Development Tools Business Intelligence Project Management Manufacturing Delivery Warehousing Human Resources Service & Call Center Marketing Sales-Force Automation AP- / AR Work-Effort Order- & Return Party-Management Catalogue e. Commerce Yes, but how much can I do with it?

Wait! Where is the catch? - - - OFBiz is a Framework with very sophisticated Applications OFBiz is not an out of the box e. Commerce Software OFBiz requires you to reduce where appropriate 8

So who is the target group? - Mid- to largesize businesses - with a strong development team - and independent sales team 9

10 How can we meet the target group? Rescope the backoffice for different target groups Keep Redefine the framework structure (OFBiz Extras) It Simple, Stupid! Simplify the CMS Show less – make it usable Keep the target group in mind (developers & companies)