APA DAY 3 PRIMARY RESEARCH Primary research what
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APA DAY 3: PRIMARY RESEARCH
Primary research: what is it? • Finding out information first-hand • Conducting your own study • Experiment, survey, questionnaire, interview, observation
Primary research: why do it? • Adds another layer to your research • Compare with secondary research • Verify past results
The participants • Decide who you need • Male? Female? Adults? Parents? Children? Teens? • The more the better • Keep control
The type • Experiment: manipulate variables to observe and compare outcomes • Observation: watch people in their natural habitat and take copious notes • *Questionnaire/survey: have people write down their answers to questions • Interview: ask people questions in person and record their answers
Questionnaire/Survey • Questionnaire: the series of questions • Survey: implies statistical analysis • Open-ended questions (short answer responses) • Close-ended questions (multiple choice, rating on a scale, yes/no) • Don’t ask the research question; gather data to help shed light on the research question • Gather more than you might need
Example • Research question: how is social media involvement connected to gender? 1. 2. 3. 4. Male or female Age What social media platforms do you use? What are three most typical things you post about? 5. How often do you use social media? (scale)
Homework 1. Design your primary research 2. Carry out your primary research 3. Obtain the results
