Answer v A 3001000 30 rating v rating

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답 (Answer) v 프로그램 A: 300/1000 = 30 rating v 주의: rating은 %를 나타내지만,

답 (Answer) v 프로그램 A: 300/1000 = 30 rating v 주의: rating은 %를 나타내지만, % sign은 사용 되지 않음. v 프로그램 B: 200/1000 = 20 rating v 프로그램 C: 100/1000 = 10 rating

HUT & Share v HUT (Home Using Television) v 특정 시간에 tv를 시청하고 있는

HUT & Share v HUT (Home Using Television) v 특정 시간에 tv를 시청하고 있는 집들의 백분율 v PUT (People Using Television) / PVT (People Viewing Television) v Share (Share of Audience) v 특정 시간대에 TV를 사용하는 가구 가운데서 특 정 채널을 시청하고 있는 가구의 비율

Share/HUT/Rating v Ex: 프로그램 A 프로그램 B 프로그램 C HUT Not viewing 전체가구 시청가구수

Share/HUT/Rating v Ex: 프로그램 A 프로그램 B 프로그램 C HUT Not viewing 전체가구 시청가구수 2 1 1 4 1 5 Rating ? ? ? Share ? ? ? 80 100 v HUT x Share = Rating (가구 시청률)

CPM 예제 v 15초 TV 광고비: 1, 000만원 Target audience 수: 1, 000만 명

CPM 예제 v 15초 TV 광고비: 1, 000만원 Target audience 수: 1, 000만 명 Rating: 10 CPM은? v 2개 이상의 vehicle들에 대한 평균 CPM Ex: 잡지 A 잡지 B 비용 ₩ 10, 000 ₩ 15, 000 여자 18+ (천) 4, 000 7, 500 CPM ? ? v 잡지 A & B ? ? ?

CPP

CPP

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