Anomaly Detection with Google Analytics data spwk Tatvic

Anomaly Detection with Google Analytics data #spwk Tatvic Confidential.

Life’s like that 2/24/2021 2 Tatvic Confidential.

30 Seconds About me • CEO at Tatvic • web analyst, R-user, GA certified partner, excel junky. • Gujarat, India 2/24/2021 3 Tatvic Confidential.

Agenda Web Analysis + S*m*th**g Process of insights Lets get F***ingly real ! 2/24/2021 4 Tatvic Confidential.

Web Analytics 2/24/2021 5 Tatvic Confidential.

Analysis 2/24/2021 6 Tatvic Confidential.

2/24/2021 s Com b inte diff ined rpr eren eta tion t Use ext ern a dat l a Inte of o rpret bse atio rva n tion rva Ob se 7 ry Sto Sum Ob mary ser vat of ion s Dat a Process of Insights Tatvic Confidential.

Synthesis 2/24/2021 8 Tatvic Confidential.

Process to Insight Data Analysis Zooming in KPI change contributor-1 KPI change contributor-2 Extern al data Old story Synthesis Story 2/24/2021 9 Tatvic Confidential.

Data Reporting • Data reporting is Analysis + Synthesis • What is matters is what has changed • What matters next is what contributed this change 2/24/2021 10 Tatvic Confidential.

Background • e. Commerce Store / Webstore • The CEO went for a year end vacation on and 2 nd Jan comes back & calls you How does Dec look to you? 2/24/2021 11 Tatvic Confidential.

How would you do? • With Google Analytics, try & compare dates ? • With Omniture, same thing ? • OR use advance segment may be ? 2/24/2021 12 Tatvic Confidential.

Zooming in 2/24/2021 13 Tatvic Confidential.

Zooming in (contd. . ) 2/24/2021 14 Tatvic Confidential.

Lets Actually see it • What’s the change in the KPI • How much is the change & what’s it relationship with other KPI? • Where has change come from ? • When the change has happened ? • Who(among the customers) is making this change ? 2/24/2021 15 Tatvic Confidential.

Thank you ! ravi@tatvic. com +1 -276 -644 -0456 www. tatvic. com/anomaly-detection/ 2/24/2021 16 Tatvic Confidential.