Annuity Price Center A Leading Bloomfield Hills MI

Annuity Price Center: A Leading Bloomfield Hills, MI Based Technology Company Tiburon Research April 23, 2019

Annuity Price Center Comments • Founded in 1994 • Based in Bloomfield Hills, MI • Web Site: www. Annuity. Prices. Com Source: 4/23/19 Annuity Price Center Web Site; 11/28/05 Annuity Price Center Web Site; 4/05 Investment Advisor; Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 2

Annuity Price Center was Founded in 1994 and Has Subsequently Evolved through its Early, Middle, & Recent Phases Annuity Price Center History Annuity Price Center Founded Approximate Dates: Key Steps: 1994 • 1994: Annuity Early Phase 1994 - 2004 • XXXX: -- Middle Phase 2004 - 2014 • XXXX: -- Recent Phase 2014 - 2019 Annuity Price Center Today 2019 • XXXX: -- Price Center founded Source: 4/23/19 Annuity Price Center Web Site; Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 3

Annuity Price Center was Founded by XXXX Comments • Founded in 1994 • Based in Bloomfield Hills, MI Source: 4/23/19 Annuity Price Center Web Site; 11/28/05 Annuity Price Center Web Site; 4/05 Investment Advisor; Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 4

Annuity Price Center is Not a Frequent Advertiser Advertising Comments • -- Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 5

Annuity Price Center Has a Web Site with Six Core Sections, Including Home, Disclosure, Available Families, Software Formats, Free 30 Day Demo, & FAQs + Prices Annuity Price Center Web Site Home Disclosure Available Families Software Formats Free 30 Day Demo FAQs + Prices Source: 4/23/19 Annuity Price Center Web Site; Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 6

Annuity Price Center is Not a Frequent Acquirer Acquisitions Comments • -- Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 7

Annuity Price Center Has a Charitable Giving Program Charitable Giving Comments • -- Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 8

Annuity Price Center Has Offices Needs data Annuity Price Center Offices Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 9

Annuity Price Center Has Employees Needs data Annuity Price Center Employees Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 10

Annuity Price Center Serves Clients Needs data Annuity Price Center Clients (Millions) Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 11

Annuity Price Center Generates Revenues Needs data Annuity Price Center Revenues ($ Millions) Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 12

Annuity Price Center Earns $___ Million Needs data Annuity Price Center Net Profits ($ Millions) Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 13

Annuity Price Center Has a Number of Businesses, Including… Annuity Price Center Businesses -- -- -- Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 14

Annuity Price Center’s First Businesses is ___ Comments • -- Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 15

Annuity Price Center’s Second Businesses is ___ Comments • -- Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 16

Annuity Price Center is Led by its CEO… Annuity Price Center Organizational Chart -CEO -- -- -- Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 17

Annuity Price Center Has a Board of Directors Led by its Chairman… Annuity Price Center Board of Directors -Chairman • -- -- • -- Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 18

Annuity Price Center is Privately Owned Comments • -- Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 19

Annuity Price Center Has Assets Needs data Annuity Price Center Assets ($ Millions) Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 20

Annuity Price Center Has Liabilities Needs data Annuity Price Center Liabilities ($ Millions) Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 21

Annuity Price Center Has Shareholders’ Equity Needs data Annuity Price Center Shareholders Equity ($ Millions) Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 22

Annuity Price Center Earns … Per Share Needs data Annuity Price Center Earnings Per Share Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 23

Annuity Price Center Declares … Dividends Per Share Needs data Annuity Price Center Dividends Per Share Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 24

Annuity Price Center Has a … Dividend Yield Needs data Annuity Price Center Dividend Yield Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 25

Annuity Price Center’s Stock Price is … Needs data Annuity Price Center Stock Price Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 26

Annuity Price Center Has … Shares Outstanding Needs data Annuity Price Center Shares Outstanding Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 27

Annuity Price Center’s Market Capitalization is … Needs data Annuity Price Center Market Capitalization ($ Millions) Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 28

Annuity Price Center is Owned by …. Needs real data Annuity Price Center Ownership By Owner Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 29

Annuity Price Center’s Stock Volume is…. Needs data Annuity Price Center Stock Volume Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 30

Tiburon Strategic Advisors Comments • Focus on corporate-level strategy - Serve senior executives only at financial services companies - Key services: market seminars, market research, & strategy consulting - Served over 450 corporate clients and completed over 2, 200 projects since 1998 - Host semi-annual CEO Summits, offer free weekly research releases, and offer free business benchmarking tools for all types of advisors • Chip Roame background - Mc. Kinsey & Company - Charles Schwab & Company - Tiburon since 1998 Source: Tiburon Research & Analysis 19. 04. 23 – Annuity Price Center © Tiburon Strategic Advisors, LLC™ 31