Announcement Feb 2010 WMC Barcelona Launch WMC Barcelona

Announcement Feb 2010 @ WMC Barcelona

Launch @ WMC Barcelona

Coming Holiday 2010

Change the Rules Introducing Windows Phone 7

Windows Phone 7 Series Betters Different Everything is Means Now

Main Agenda ü User Perspective ü Developer Perspective

User Perspective

Different from other phones

Windows Phone 7 HUB

People HUB

Music + Video HUB

Picture HUB

Games HUB

Office Hub

Market. Place HUB

Developer Perspective

Different means Better 1. to create truly compelling apps and games users will love. 2. to get more done with better tool productivity and platform capabilities. 3. greater opportunity; not just on the phone but across the PC, web, and TV/game console. 4. Enable developers to profit. 1. Making Money 2. Learning 3. Recognition

Different, For Good Reasons Smart Design Integrated Experiences Photo by: Andrew Butitta, Founder, Talisman Digital Photography

Application Platform

Elements of the Application Platform Runtime – On “Screen” Code you write on the client SCREEN CLOUD Cloud Services Code you write on the server Tools & Support Tools you use to design & develop Developer Portal Services Tools you use to ship & sell

Elements of the Application Platform Runtime – On “Screen” Sensors Phone Media Data Xbox LIVE Tools Location Notifications . NET Framework managed code sandbox SCREEN CLOUD Cloud Services Notifications Location Phone Emulator Samples Documentation Guides Community Packaging and Verification Tools Portal Services App Deployment Registration Marketplace Identity Feeds Validation MO and CC Billing Social Maps Certification Business Intelligence Publishing Update Management

Cloud Services SCREEN CLOUD Cloud Services Notifications Location App Deployment Identity Feeds Social Maps Code you write on the server

Client Runtime & Frameworks Runtime – On “Screen” Sensors Phone Media Data Xbox LIVE Location Notifications . NET Framework managed code sandbox SCREEN CLOUD Code you write on the client

Two Flavors of Applications

Windows Phone Developer Tools you use to design & develop SCREEN CLOUD Phone Emulator Samples Documentation Guides Community Packaging and Verification Tools

Windows Phone Developer Tools • One download • Free • CTP available now! Phone Emulator Samples Documentation Guides Community Packaging and Verification Tools • http: //developer. windowsphone. com

Developer Portal Services SCREEN CLOUD Portal Services Tools you use to ship & sell Registration Marketplace Validation MO and CC Billing Certification Business Intelligence Publishing Update Management

Deployment Process Develop & Debug Submit & Validate Windows Phone Application Deployment Service Certify & Sign Marketplace

Application Marketplace • Enhanced Discovery – Easy – Fun • Simple, Reliable Acquisition – Try before you buy – Payment flexibility – Easy application updates

A different kind of phone So you can build Designed for life in motion integrated experiences & profit from it

Call to Action • Download the tools! • Read and understand the design guidelines • Watch the MIX 10 video presentations

Resources • http: //developer. windowsphone. com • http: //windowsteamblog. com/blog/wpdev • http: //blogs. msdn. com/ckindel • http: //is. gd/b 7 PDe – Download the tools – Forums – Links to design guide & other resources – Team blog – My blog – MIX 10 videos