Anne Speckhard Ardian Shajkovci Zack Baddorf Group IdeologyNarrative

* Anne Speckhard, Ardian Shajkovci & Zack Baddorf

* *Group *Ideology/Narrative *Social support/Network *Individual Vulnerabilities * Conflict – revenge and trauma driven * Non conflict zone – anger over geo politics, search for significance, purpose, identity, adventure, escape from problems, falling in love, anger over marginalization and discrimination,

* Occupation * Violence * Torture, Rape & Death * Loss of Land Resources * Sectarian Fighting * Corruption * Marginalization & Discrimination * Frustrated Aspirations * *Dignity *Belonging *Significance *Purpose *Opportunity *Islamic Ideals

* Available on the ICSVE Youtube channel & www. icsve. org * Free for anyone to use * Study guide for teachers, prison workers, police and CVE professionals * Main message, narrative, transcript, discussion questions and Islamic scriptures twisted by ISIS and refutations *

*101 ISIS interviews – defectors, returnees, prisoners *10 al Shabaab interviews *25 family members of ISIS *2 ISIS/al Qaeda ideologues *79 Counter Narrative Videos in process *67 up on the ICSVE You. Tube Channel *

*Kenya *Northern Syria (Rojava/Syrian Democratic Forces) *Iraq *Kosovo *Albania * * US * Canada * Belgium * Netherlands * Denmark * Kyrgyzstan * Thailand * Malaysia * EU

* *Focus groups held in Jordan, Kosovo, Central Asia and US – open lively discussions - useful to diagnose issues *ICSVE Trains Teachers, Police, Prison Workers and CVE workers how to use them for prevention and interventions *Used by a prevent counselor to stop a 13 year old hell bent on traveling to Raqqa *Used by ICSVE staff to confront an ISIS emir in Iraqi prison who hung his head in shame and admitted “We were wrong, we gave a bad face to Islam. ” *Currently being used on five continents by counselors, police, teachers, CVE and prison workers.

* Breaking the ISIS Brand is not enough * Need to Redirect viewers into suitable solutions to psycho-social problems, concerns over geo-politics, frustrations over discrimination and marginalization, misconceptions about Islam, etc. * Direct those in need of help to individual face-to-face care just as ISIS does! * The Real Jihad website - The. Real. Jihad. org *

Breaking the Terrorist Brand Counter Narrative Project • Countering al Shabaab and ISIS • Goal: to create counter narrative videos for prevention and intervention purposes • Online Distribution: Facebook Campaigns in Swahili and Somali • Mass Media Distribution: Key radio and televison channels in local languages • NGO& Schools Distribution for face-to-face prevention and intervention efforts • Data Collection: 10 interviews of al Shabaab returnees, defectors and imprisoned cadres, 1 interview of ISIS imprisoned cadres thus far • Production – 3 counter narrative videos complete thus far

* *27 -years-old, female, Kenyan convert to Islam *Heart broken by divorce, went to work in Saudi Arabia and UAE where she was socially isolated *Became increasingly religious *Radicalized 100% online evidencing the dangers of relationships formed with violent extremists over the Internet. *Recruited into al Shabaab and ISIS Whatsapp groups *Fell in love with her online recruiter and wanted to fight and die with her “lion” *Explored going to Syria and Iraq but didn’t find the way *Prepared to be a suicide bomber – arrested before she could carry it out *Interviewed in prison, June 2018

Campaign Timeline: August 9— September 10, 2018 Target Regions as percentage of total reach: • Central Province (3%) • Coast Province (10%) • Eastern Province (2%) • Nairobi (67%) • North Eastern Province (1. 5%) • Nyanza Province (4%) • Rit Valley Province (11%) • Western Province (1. 5%)

* Reach (# of people Impressions who saw the ad) (# of times ad displayed to users) 350, 976 Video Views (3, 10, 25, 50, 75, 95 and 100 %) 827, 454 Post Link clicks to Reaction Share www. therealjiha s (e. g s d. org like, love, sad, etc. ) 243, 404 2, 200 Age Group Male Female 13 -17 9, 856 4, 864 18 -24 81, 728 25, 856 25 -34 124, 800 25, 408 35 -44 50, 368 8, 896 45 -54 15, 744 2, 304 55 -64 896 128 Total 283, 392 (80%) 67, 456 (19%) 278 Undesigna ted 128 50, 362

Our ICSVE Team Email - Anne. Speckhard@ICSVE. org Web: www. ICSVE. org You. Tube. com/ICSVE