Anglistics Study Programme ESP 4 midterm test 2

Anglistics Study Programme ESP 4 – midterm test 2 preparation (practice) Anglistics Study Programme www. singidunum. ac. rs/admission

Anglistics Study Programme General information - Lectures • • • I semester course (15 weeks) 2 mid-terms tests (6 th and 12 th week) 2 x 45 (twice a week) Grading/scoring Course textbook: Tourism, Robin Walker and Keith Harding – midterm test 2 • Course pages – Lectures: syllabus information, Practice • Course pages - Online lectures

Anglistics Study Programme Midterm test 2 30 points max Textbook pages: Unit 1 – Tourism today (pg 4– 5), Listening – The current state of tourism ( pg 127) Unit 2 – NTOs (pg 12 -13, 18 - Reading) Unit 3 – Managing tour operators (pg 20 -21, 26 Reading) Unit 4 – Hotel management (pg 28 -29) Unit 5 – e-Travel (pg 36, 38) Unit 6 – Quality in tourism (pg 45, 46 -47)

Anglistics Study Programme Midterm test 1 • Students will take midterm test via the following link: test. singidunum. ac. rs/Student (With your student ID 2017100100) The midterm test will contain 30 questions namely: • Vocabulary • Translation sections

Anglistics Study Programme Translate the following words and phrases into Serbian: 1. 2. 3. 4. 5. 6. 7. Strategija razvoja RS Turistički proizvod Turistička Destinacija Kulturno nasleđe Prirodna dobra Zakonodavni okvir u oblasti turizma U procesu restrukturiranja privrede kroz privatizaciju izvršena je prodaja velikog broja hotela, dečjih, omladinskih i sindikalnih odmarališta. Smeštajni kapaciteti koji u našim banjama posle privatizovanja ne rade, broje se hiljadama ležaja.

Anglistics Study Programme 8. Srednja preduzeća 9. Hoteli i odmarališta javnih preduzeća 10. Smeštajni kapaciteti 11. Objekti hotelskog tipa 12. Pansion 13. Turistička i apartmantska naselja 14. Ruralna turistička domaćinstva 15. Lovačke vile i kampovi

Anglistics Study Programme EXPLAIN & TRANSLATE THE WORDS B ELOW: • • • Hotel chain, independent hotel & consortium Travel trade Management contracts Franchisor / franchisee Timorous First-timers B oil down to Staff turnover Identikit air Repeat guests

Anglistics Study Programme EXPLAIN & TRANSLATE THE WORDS B ELOW: • Inventory • Dynamic packaging • Data aggregator • Meta sites • Carrier • Home-based travel agent • Walk-in traffic • What does abbreviations MTA & ICT stand for? • Cup of tea (it is not my cup of tea) • Quality standards set internally & externally • Capitalise on • Rectify

Anglistics Study Programme Translate the following words & phrases Ugostiteljstvo Ukupan promet Tržište turističkih i ugostiteljskih usluga i proizvoda RZS - Statistički godišnjak Republike Srbije Quality assurance techniques Appraisal Observation B enchmarking Mystery shopper Service charter Reward / incentive scheme Performance standards

Anglistics Study Programme Translate the following text: • Revoluciju u plasmanu promotivnih poruka unosi 3 D tehnologija tako što podstiče doživljaj i emocije, a time i adrenalin. Pored toga, ICT tehnologija i društveni mediji daju posebne mogućnosti zemljama u razvoju da uhvate korak sa savremenim trendovima i da na tržištu deluju efikasnije, bez angažovanja velikih finansijskih sredstava, kao i šansu nepristupačnim destinacijama da komuniciraju sa turističkim tržištem. • Unapređenje promotivnog miksa, uvođenje novih komunikacionih i promotivnih alata i orijentacija za potrebe online marketinga, mobilne aplikacije i zajedničke platforme plasmana i distribucije informacija podrazumeva i transformaciju načina organizovanja marketinških aktivnosti Nacionalne turističke organizacije (NTO).

Anglistics Study Programme • A revolution in marketing promotional messages was brought by 3 D technology, by enhancing the experience and emotions, and consequently the adrenaline. In addition, ICT technologies and social media provide special opportunities for developing countries to catch up with modern trends and operate more efficiently on the market, without involving large financial resources, and also allow inaccessible destinations to communicate with the tourism market. • Improving the promotional mix, introducing new communication and promotional tools and focusing on the requirements of online marketing, mobile applications and common platforms for information placement and distribution, also implies a transformation of the method of organising the marketing activities of the National Tourism Organisation (NTO).

Anglistics Study Programme Homework – attendance points Dear students, Translate all the words given on slides 5 and 6. Please submit your homework within two days. My email: natasastanisic@singidunum. ac. rs