Andrew Goodwin Gender Through out the music video

Andrew Goodwin Gender: Through out the music video we see women for the majority of the time. In fact, if we do see men however we usually see them in the background. This shows that there is no patriarchy as women are in power and the focal point of the music video, this amplifies Beyoncé's message of the fact that women of colour should take pride in themselves

Moreover, we see that women in the music video have power. We see that throughout the video Beyoncé and her dancers wear a antebellum costume type. This was worn by women in 19 th century who were rich and was seen to be ‘high’ in society. Furthermore, we see that women are empowered because through put the music video they can be seen to be provocative and this could be due to their dance and or what they are wearing. However Beyoncé made it that women doesn’t have to be sexualised in what they do.

Age Presentation In the music video we see that there are children involved. Typically you wouldn’t see children in something like this especially how political it is. However, in the music video we see Blue ivy and other children. Beyoncé did this to only show that black lives matter but also does black children. We also see references to real life situations. We see a child dance in front of armed police men. This is in reference to a man who broke in to a dance.

Beyoncé Music video is a performance with some sort of narrative. The narrative is more a message being instead of an actual story line. The music video amplifies the message. This isn't unusual for Beyoncé, most of her music videos are a performance with some sort of narrative.

Notion of looking In the music video there are shots where we see Beyoncé looking straight into the camera. However, it counteracts theory because it’s not being done to appeal male audiences and seduce them but more to amplify Beyoncé's message that women can wear and do whatever without being sexualised. In fact it comes across as being powerful.