ANALYZING ADS INSTRUCTIONS Read pg 98 104 of

ANALYZING ADS

INSTRUCTIONS: ■ Read pg. 98 -104 of textbook. – Identify 4 structural elements of print advertisements – Identify 5 persuasive techniques used in advertisements ■ Read & take notes on guide to visual layouts. ■ GET WITH A PARTNER. – One person will take Text A [Volkswagen] while the other person takes Text B [Jalna]. – Analyze your text using The Big 5 document provided to you. ■ Use your notes/key terms/resources provided (slide 4) to analyze the text. – Answer the questions provided. – Discuss your findings with your partner. ■ Fill in the other column of your Big 5 document with the information you discuss with your partner.

Volkswagen Jalna • What is the general tone of the text? • How do both words and images contribute to the tone? • What is the style and register of the text? • How is this style and register related to genre? • Comment on how many elements from your study of narrative that you recognize. Who is the main character? What is she like? What are the main ideas, issues or themes being communicated? Plot? Conflict? Setting? Etc. • What is the story behind this • What is the style and register of the text? advertisement? • How does this text take advantage of our expectations or knowledge of genre? • What words and images point to the first level of the text’s humorous or superficial intentions? • What words and images point to the real message of the text? • Who is the implied reader of this story and how is the reader supposed to relate to the ad?

Helpful links: ■ Register, style, tone – https: //dictionary. cambridge. org/us/grammar/british-grammar/register – https: //www. wheaton. edu/academics/services/writing-center/writingresources/style-diction-tone-and-voice/ ■ Elements of print: – https: //smallbusiness. chron. com/7 -elements-print-advertising 15325. html ■ Deconstructing an advertisement: – https: //www. mediaed. org/handouts/Deconstructingan. Ad. pdf – https: //www. mediaed. org/handouts/Deconstruct. Video. Ad. pdf ■ Visual elements of an advertisement: – https: //drive. google. com/file/d/0 B 3 BORrtzoi. Qu. Vk. Fxb. Fl 2 am. RFNms/vie w

HOMEWORK: 1. Be sure to continue working on 6 week project. 1. You should be on WEEK 4. 2. Mock Paper #1 due Wednesday night at 11: 59 p. m. on Turnitin. com. 1. Only essays submitted to Turnitin. com will count for a grade!